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LA Tourism Holds Strong Amid National Dip | Venice Beach News

Los Angeles welcomed 49.5 million tourists in 2025, generating $42.6 billion and supporting over 530,000 jobs—still a powerhouse for the local economy despite a slight dip from 2024’s record highs. While the U.S. saw a 5.5% drop in international travelers, LA only fell 3%, proving its global magnetism. The FIFA World Cup gave a taste of how mega-events fuel local spending across food, transport, retail, and hotels—even in distant neighborhoods. With the Super Bowl and 2028 Olympics on the horizon, LA is betting big: turning one-time fans into repeat visitors and spreading economic gains…

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