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Dare to trust your creative soul - Johanna Augustin

Johanna Augustin is the CEO of Pond Design, one of Stockholm's leading packaging design studios, with over 20 years of experience shaping how we experience everyday products. But her journey to becoming a packaging design innovator began in the most unexpected place: Stockholm School of Economics.

This conversation examines what occurs when you dare to follow your creative soul rather than the conventional path. Johanna explains how she left microeconomics and stock markets at 21, found her calling at the crossroads of strategy and creativity, and established a practice that is helping major…

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