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MSP Partner Program: Why MSPs Are Joining Fewer Vendor Programs — Business of Tech Lounge with Carolyn April
Dave welcomes Carolyn April, Vice President of Industry Analysis at CompTIA, for an insightful discussion on the current state of the IT service provider channel. They delve into the evolving dynamics between managed service providers (MSPs) and vendors, highlighting a surprising statistic from CompTIA's latest report: 36% of MSPs express distrust in vendors potentially bypassing them to reach customers directly. This skepticism is compounded by a trend of IT providers enrolling in fewer vendor programs, suggesting a shift in how MSPs view their relationships with vendors.
Carolyn explains…
The skinny
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