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#153. TED Talkin’: Maintain motivation and get your goals done with Ayelet Fishbach

Motivation researcher Ayelet Fishbach’s TED Talk, How to set the right goals and stay motivated, is the perfect TED Talk to kickoff your 2025 and hold fast to your resolutions.

With over a decade of experience in the “motivational psychology” space, Fishbach makes a compelling case for motivation not being a muscle you can exercise, but rather a series of factors that can be customized to help keep you going.

Firstly, you have to identify the right goals, then you strip out the ego and be ready with a buddy or a “balanced goal” to help achieve what you want. Setting up an environment for…

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