Latest / The Unsexy Businessmen
Ep. 13 - The New Year's Resolution BS Stops Here
It's that time of year when everyone sets goals they'll never hit. "Grow my business." "Make more money." "Hire more people." What the hell does that actually mean? Aaron built a multimillion-dollar cleaning company starting with $500 in his bank account, and he's here to tell you: if your goals aren't specific, measurable, achievable, relevant, and time-bound, you're just pissing in the wind. In this episode, we break down the SMART goal framework—not the corporate version where everyone nods and nothing happens, but the unsexy business version that Aaron used to scale from solo cleaner to…
The skinny
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