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How The New York Times Built a Moat in Digital Subscriptions
In this episode of Business Strategy Talks, Lucas and Luna dive into how The New York Times transformed from a struggling print newspaper into a digital subscription powerhouse with over 10 million subscribers. They unpack the specific strategies behind the NYT's moat: a multi-product bundling strategy that includes Cooking, Games, Wirecutter, and The Athletic; a willingness to cannibalize print revenue; and an investment in journalism that makes the subscription feel indispensable. Lucas explains how the company achieved an 8 percent digital-only subscriber growth rate in 2025, while…
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