Latest / Speaking of Supply Chain / Using Tech to Unlock Smarter Cargo Pooling at Scale
Transcript
- 0:06Speaker 1: You're listening to Speaking of Supply Chain, a meboch podcast.
- 0:10Speaker 1: This is a show for logistics professionals looking to learn
- 0:13Speaker 1: more about the latest innovations in supply chain. Each episode
- 0:17Speaker 1: will feature a conversation on topics such as mitigating supply
- 0:19Speaker 1: chain disruption and reducing risk, current automation trends, sustainability initiatives,
- 0:25Speaker 1: and more. Let's dive right in.
- 0:30Speaker 2: Hello, and welcome to Speaking of Supply Chain, where we
- 0:33Speaker 2: explore trends, current events, and innovations impacting the logistics and
- 0:36Speaker 2: supply chain industries. I'm your host, Ellen Wood. As global
- 0:40Speaker 2: supply chains grow more complex and capacity becomes harder to predict,
- 0:45Speaker 2: the pressure is on freight forwarders to find smarter, faster,
- 0:48Speaker 2: and more cost effective ways to move cargo. In this episode,
- 0:52Speaker 2: we're diving into how technology, specifically AI driven cargo pooling
- 0:57Speaker 2: and digital platforms, are transforming air freight logistics. We'll explore
- 1:02Speaker 2: how companies like air con are helping small and mid
- 1:04Speaker 2: size forwarders compete at scale, stay agile during disruptions, and
- 1:09Speaker 2: unlock new levels of efficiency across quoting, booking and beyond.
- 1:13Speaker 2: Joining me today is Chris Connon, CEO and founder of
- 1:17Speaker 2: air con.
- 1:17Speaker 3: Welcome, Thanks for having me.
- 1:21Speaker 2: I am really looking forward to this conversation today because
- 1:24Speaker 2: it is top of mind for a lot of businesses
- 1:27Speaker 2: right now who are trying to get their product everywhere.
- 1:30Speaker 2: What is it that is driving the demand for smarter
- 1:34Speaker 2: cargo pooling when it comes to air freight.
- 1:37Speaker 4: A lot of different things are driving the demand, but
- 1:40Speaker 4: in essence, it's really how you can control your costs
- 1:42Speaker 4: and air cargo. It's different than any other mode of transportation.
- 1:46Speaker 4: If you're in air freight, obviously you know you're paid
- 1:49Speaker 4: or you're charged on a chargeable weight, which is either
- 1:51Speaker 4: your scale weight or your volume weight, and the larger
- 1:55Speaker 4: the two is your chargeable weight. So if you can
- 1:56Speaker 4: combine those, you can actually reduce your chargeable weight by
- 1:59Speaker 4: up to.
- 2:01Speaker 2: Okay, so how does this work? How do how does
- 2:06Speaker 2: air con work for your clients? And what is the
- 2:09Speaker 2: value that it's delivering? Because your your focus is not
- 2:14Speaker 2: on you know the Obviously, the larger enterprise organizations have
- 2:18Speaker 2: departments dedicated to this, So this is really for the
- 2:22Speaker 2: for the smaller guy who doesn't have that internal team
- 2:25Speaker 2: able to sit and crunch numbers all day and figure
- 2:27Speaker 2: out the best way to do it, it seems for sure.
- 2:30Speaker 4: Yeah, the consolidation of cargo is not a new concept.
- 2:33Speaker 4: All your larger freight forwarders do it. They obviously have
- 2:36Speaker 4: the scale, they have the consistent volume, they have the
- 2:39Speaker 4: buying rates with the airline, they have all that. So
- 2:43Speaker 4: we are doing that to really support multiple freight forwarders
- 2:47Speaker 4: in one so they don't have to have their own
- 2:49Speaker 4: volume or their own capacities. They can leverage other people's
- 2:54Speaker 4: volumes and or the industry's volume and the industry movement.
- 2:58Speaker 4: And then with their other product being captain, which is
- 3:00Speaker 4: our AI agent, allows routings.
- 3:03Speaker 3: And when does consolidation make sense? Is speed matters? Does
- 3:07Speaker 3: does the rate matter? Direct? Indirect? All that kind of
- 3:10Speaker 3: good stuff.
- 3:11Speaker 4: Is really the driving force behind what we're doing today
- 3:15Speaker 4: is really more the art of the quote, not so
- 3:18Speaker 4: much the action of the actual shipment.
- 3:22Speaker 2: So one thing that that I've talked about on other
- 3:25Speaker 2: podcast episodes, and one of the things is that collaboration
- 3:30Speaker 2: of companies, the individual companies working together in order to
- 3:33Speaker 2: make the logistics work for them. And and you touched
- 3:37Speaker 2: on that, there just a moment ago where you know
- 3:39Speaker 2: they don't have to have the whole the whole thing
- 3:43Speaker 2: figured out on their own they can leverage other forwarders.
- 3:47Speaker 2: Do you find that they're amenable to that or is
- 3:50Speaker 2: there I mean, is there still competition instead of collaboration
- 3:55Speaker 2: or is it are they coming around and realizing that
- 3:58Speaker 2: they can't do this alone?
- 4:01Speaker 3: You know, it's kind of funny.
- 4:02Speaker 4: As I believe that people do business with people, I
- 4:06Speaker 4: also believe that that people are very somewhat short sighted
- 4:10Speaker 4: in terms of looking at this type of collaboration, right,
- 4:14Speaker 4: what is my rate per shipment right?
- 4:16Speaker 3: Or on this particular shipment.
- 4:18Speaker 4: They're not really looking to be collaborative in terms of
- 4:21Speaker 4: over the next twelve months or twenty four months, which
- 4:24Speaker 4: is a challenge for these small to medium sized rate
- 4:27Speaker 4: borders in my mind, to really compete at scale, because really,
- 4:31Speaker 4: if you have consistent business, then you can actually do
- 4:34Speaker 4: better job of planning your staff, you can do better
- 4:36Speaker 4: planning all those things around there. But because you're so transactional,
- 4:40Speaker 4: it becomes extremely difficult to plan you know, three years,
- 4:44Speaker 4: four years down the line.
- 4:47Speaker 2: No, absolutely, So, what are some of the improvements that
- 4:53Speaker 2: it has been able to bring, whether it's you know,
- 4:55Speaker 2: in the in quoting or booking or tracking the these shipments.
- 5:02Speaker 4: Yeah, yeah, so we're starting with the really with the
- 5:04Speaker 4: quoting side is really where we're putting most of our
- 5:06Speaker 4: emphasis on today. Obviously, we're going to get to booking,
- 5:10Speaker 4: We're going to get to track and trace, which you know,
- 5:13Speaker 4: I'll say visibility, which I think is somewhat laughable because
- 5:17Speaker 4: who really cares where your frate's at? It's what when
- 5:19Speaker 4: am I going to get my hand on it? And
- 5:20Speaker 4: what's it going to cost me?
- 5:21Speaker 2: Right?
- 5:23Speaker 4: But we aren't starting with quoting for for a couple
- 5:25Speaker 4: of different reasons. One is we think it's a tech
- 5:29Speaker 4: is not out there today in terms of of how.
- 5:33Speaker 3: Do you win business?
- 5:34Speaker 4: And I use this example a lot with with our customers.
- 5:38Speaker 4: Is if you have a customer that ships out of Milwaukee, Wisconsin,
- 5:41Speaker 4: and little shot out to Wisconsin because I'm a packer fan,
- 5:43Speaker 4: so goot, pat go, most people will look at Milwaukee
- 5:47Speaker 4: to Chicago, Chicago to London, London to Joe burd for example,
- 5:53Speaker 4: because there's just a lot more capacity out of there.
- 5:55Speaker 4: There's you know, the rates are somewhat stable out of
- 5:58Speaker 4: that market. And let's say they're using British Airways as
- 6:02Speaker 4: their as their carrier. That's just how they quote it.
- 6:05Speaker 4: And it could be a matter of uh, their ability
- 6:09Speaker 4: or inability to know what else is out there or
- 6:11Speaker 4: what is the what is the summer schedule for British Airways,
- 6:14Speaker 4: what is the.
- 6:16Speaker 3: And whatnot?
- 6:17Speaker 4: So our quoting or our our ai agent, which again
- 6:21Speaker 4: we're calling captain cargo. We'll look at Milwaukee, what is
- 6:26Speaker 4: the what is the area that it should go around?
- 6:28Speaker 3: What is your requirements? Right?
- 6:29Speaker 4: And there's some things to play with this in terms
- 6:32Speaker 4: of whatnot. So maybe BA has a direct flight out
- 6:35Speaker 4: of Cincinnati at half the cost, right or what if
- 6:40Speaker 4: what if the customer doesn't need it in three to
- 6:43Speaker 4: four days, they only they need it in ten or
- 6:45Speaker 4: or something less than or faster than ocean or truck
- 6:49Speaker 4: can get it there. And and a lot of times
- 6:51Speaker 4: we or we believe that that Franate Ford's don't a
- 6:54Speaker 4: lot of times don't grow their business because they don't
- 6:56Speaker 4: understand the actual need of the customer. They're trying to
- 6:59Speaker 4: quote based on what they believe the best services or
- 7:02Speaker 4: how they can look good. That's one of the reasons
- 7:05Speaker 4: why I think there's all this geo political stuff that's
- 7:07Speaker 4: going around and all these different things really help the
- 7:10Speaker 4: freight forwarder because it will help decommoditize them and really
- 7:15Speaker 4: show value that they understand different routes, They understand how
- 7:19Speaker 4: to move the freight, they understand the regulations or regulatorial
- 7:23Speaker 4: side of it, and they can actually support their customers
- 7:27Speaker 4: in a manner other than Hong Kong to Seattle or
- 7:30Speaker 4: Hong Kong to or wherever to Long Beach, which those
- 7:34Speaker 4: routes are somewhat established for the last fifteen to twenty years.
- 7:37Speaker 2: One thing you mentioned a moment ago was that you know,
- 7:41Speaker 2: when you're looking at air freight, it's because you don't
- 7:44Speaker 2: have the time to wait for ocean cargo. Is that
- 7:50Speaker 2: always the case, that it's something that is a time
- 7:53Speaker 2: of the essence, or there are other reasons why smaller
- 7:57Speaker 2: companies would choose air freight over another.
- 8:00Speaker 4: Yeah, so I think you know a lot of people
- 8:02Speaker 4: are miss misunderstand air freight as a kind of oh moment, right, like, hey,
- 8:06Speaker 4: manufacturing is down or whatever, and they want to pay more. Right,
- 8:09Speaker 4: It's only it's kind of funny. It's like air freight
- 8:12Speaker 4: is only one percent of global trade, right if you're
- 8:15Speaker 4: by volume, right, Obviously most of its ocean. But there's
- 8:18Speaker 4: lots of different reasons why someone move air freight could
- 8:21Speaker 4: be security, could be speed, could be they can't do
- 8:25Speaker 4: the condensation and an ocean container, you know. Or it
- 8:29Speaker 4: could be just that the production can't keep up and
- 8:31Speaker 4: so and there's enough margin in it to movia air
- 8:36Speaker 4: versus ocean.
- 8:37Speaker 3: You know.
- 8:37Speaker 4: You look at like an iPhone or a lot of
- 8:39Speaker 4: medical devices automotive where just in time becomes you know,
- 8:46Speaker 4: and I don't I don't pretend to understand all the
- 8:48Speaker 4: reasons why, but like I'll give you an example.
- 8:52Speaker 3: We move, we move corrugated.
- 8:55Speaker 4: For one of our customers has moves corrugated out of
- 8:58Speaker 4: the Midwest to India every week, a couple of times
- 9:00Speaker 4: a week. And obviously it's it's not just plaining corrugated, right,
- 9:05Speaker 4: there's obviously it's coded with something, and it's for the
- 9:08Speaker 4: medical industry, right of some sort. And and so for
- 9:11Speaker 4: whatever reason the cost of manufacturing in America and flying
- 9:16Speaker 4: it to India is more cost effective or whatever reason,
- 9:22Speaker 4: they do it. So it's not a moment, it's more
- 9:25Speaker 4: of by design in most cases. And another thing I
- 9:28Speaker 4: think most people don't understand or or don't think about,
- 9:33Speaker 4: is most of the cargo globally has moved.
- 9:35Speaker 3: On passion aircrafts.
- 9:36Speaker 4: Right, it's not ups FedEx or cargo only aircraft. Most
- 9:42Speaker 4: of it is in the belly of a passion air aircraft,
- 9:45Speaker 4: which becomes gravy for the in essence, really comes gravy
- 9:50Speaker 4: for the airline because they're making most of their money
- 9:52Speaker 4: on the passenger side of it. But it also makes
- 9:55Speaker 4: it more difficult because there's not a lot of ride
- 9:58Speaker 4: share agreements, if you will, for cargo like they do
- 10:01Speaker 4: for passengers, because it's just it's just not set up
- 10:04Speaker 4: that way today.
- 10:06Speaker 2: Right right now, that makes sense. So where has captain
- 10:10Speaker 2: cargo air con been able to make like a significant difference.
- 10:15Speaker 2: Can you tell us a case study or an example
- 10:18Speaker 2: of you know where it changed the way your your
- 10:23Speaker 2: clients saw air freight.
- 10:26Speaker 4: Yeah, so the consolidation part is is relatively easy. We
- 10:29Speaker 4: have customers that we use Dallas to London a lot.
- 10:33Speaker 4: We're based out of Dallas, So Dallas to London London
- 10:36Speaker 4: is twenty nine percent of all US exports goes to
- 10:40Speaker 4: London as the first stop. That's also why the data
- 10:43Speaker 4: is not a very good in our industry. But we
- 10:47Speaker 4: have we have three or four freight foards that ship
- 10:49Speaker 4: out of Dallas every week every Thursday. They were paying
- 10:52Speaker 4: let's say a dollar for ease a math We're able
- 10:57Speaker 4: to buy at roughly the same price from the air line,
- 11:00Speaker 4: But by combining these three or four preakporters, I'm able
- 11:03Speaker 4: to offer them between let's say eighty cents to seventy
- 11:06Speaker 4: five eighty cents a kilo, and I'm still making you know,
- 11:11Speaker 4: ten to fifteen percent on top of that, So it's
- 11:12Speaker 4: a win for everybody involved. In addition to the just
- 11:16Speaker 4: the rate, you're less likely to get bumped from the
- 11:19Speaker 4: airline because obviously if put baggage baggages are bags whatever,
- 11:27Speaker 4: fill up the plane, they're gonna they're more likely to
- 11:29Speaker 4: remove a carton or a palette versus a ULD. There's
- 11:34Speaker 4: less damage to you to your product, which allows you
- 11:38Speaker 4: to be more predictable on your transit time.
- 11:42Speaker 3: Right, So if you are sensitive to.
- 11:44Speaker 4: I got to be there in four days, you have
- 11:46Speaker 4: a much higher chance of doing that through a ULD
- 11:49Speaker 4: build or through consolidation, and.
- 11:51Speaker 3: So we've done that.
- 11:53Speaker 4: We have two big lanes that we do is JFK
- 11:56Speaker 4: to Indy and Dallas to London are the two biggest
- 11:58Speaker 4: lanes that we do to and it's.
- 12:02Speaker 3: Working at scale.
- 12:03Speaker 2: So that really is leveling this playing field for those
- 12:06Speaker 2: those smaller businesses to give them the ability to play
- 12:10Speaker 2: against the larger players in their industries.
- 12:13Speaker 4: Oh, absolutely, absolutely, And it's one of those things where
- 12:16Speaker 4: if you think of, you know, these these big large
- 12:20Speaker 4: freight forwarders that continue to buy you know, you think
- 12:23Speaker 4: of like shanker dsv couganaugu Apex, Expediters, pick one out
- 12:28Speaker 4: of her that you know of, CIVA every time that
- 12:31Speaker 4: they buy a or try to consolidate these freight forwarders
- 12:36Speaker 4: into one. There's five to ten other freight forwarders that
- 12:39Speaker 4: that pop up right, and they call them logistics companies
- 12:42Speaker 4: or whatever, but we believe it's because people do business
- 12:47Speaker 4: with people right and in logistics, as we all know,
- 12:50Speaker 4: things happen right, things missed the flight, things.
- 12:54Speaker 3: You know, flat tire, whatever.
- 12:55Speaker 4: So you want to have the ability to call someone
- 12:58Speaker 4: and get answers to with solution to your problem, right,
- 13:02Speaker 4: either you're manufacturing your customer whatever, you want to be
- 13:06Speaker 4: able to have an answer versus, hey, my freight's in London,
- 13:10Speaker 4: it's stuck in the ba's automated where else and it's
- 13:13Speaker 4: lost and it's going to be lost for six to
- 13:15Speaker 4: twelve months.
- 13:15Speaker 3: But I know it's in London.
- 13:20Speaker 2: That I laugh because that makes me think of you know,
- 13:25Speaker 2: advice that has recently been started given to marketing. So
- 13:31Speaker 2: when we're when we're forwarding our freight for trade shows
- 13:34Speaker 2: and things, one of one of the new industry standards
- 13:37Speaker 2: is to get some air tags and pop an air
- 13:39Speaker 2: tag on the side of your carton or you know,
- 13:42Speaker 2: tuck it inside so that you can find it, because
- 13:45Speaker 2: they get lost so often, they get misplaced in the
- 13:47Speaker 2: warehouse and you want to be able to find it.
- 13:51Speaker 4: No, it's very very true. It's extremely true. And what's
- 13:54Speaker 4: funny about that is is people it's kind of like
- 13:57Speaker 4: insurance on air freight. We're on cargoing generally, right, it's
- 14:00Speaker 4: pretty cheap, right, It's if you really think about it's like,
- 14:03Speaker 4: why want someone spend you know, ten cents per hundred
- 14:06Speaker 4: or twenty cents per hundred whatever the cost is for
- 14:11Speaker 4: when they're shipping million dollars worth of product and realize,
- 14:14Speaker 4: particularly in ocean, stuff goes in the ocean all the time. Yeah,
- 14:18Speaker 4: and it's like for pennies, you can ensure that and
- 14:21Speaker 4: become whole. But we're so focused on that transaction of
- 14:25Speaker 4: that particular container, that particular cost, and the companies are siloed, right,
- 14:30Speaker 4: So a lot of times the logistics people in a
- 14:32Speaker 4: company aren't the same or aren't bonused, or aren't measured
- 14:36Speaker 4: the same as the marketing side or the you know
- 14:39Speaker 4: whatever the silo is, and it gets misaligned very quickly,
- 14:44Speaker 4: right in terms of what's best for the company versus
- 14:47Speaker 4: what's best for the individual.
- 14:48Speaker 2: All right, so what about disruptions. So we've we've talked
- 14:52Speaker 2: a little bit about you know, lost cargo, but when
- 14:56Speaker 2: other disruptions are affecting the supply chain in general, what
- 15:00Speaker 2: agility does this enable for those those smaller companies.
- 15:05Speaker 4: That's a great point and something that is very difficult
- 15:08Speaker 4: for me to articulate, but I'm gonna try.
- 15:11Speaker 3: So. Really it's about knowledge of what's out there.
- 15:14Speaker 4: Right, So these small to medium sized right forwarders may
- 15:16Speaker 4: have a great network from US to the EU or
- 15:20Speaker 4: US to the Middle East or whatever, but they don't
- 15:23Speaker 4: necessarily have a global network.
- 15:26Speaker 3: So air con is really the backstop to that.
- 15:29Speaker 4: From our platform, marketplace consolidation standpoint is the backstop so
- 15:34Speaker 4: you can provide a solution to your customer in real time.
- 15:38Speaker 4: So like we can give you a door to door
- 15:39Speaker 4: quote quote anywhere to anywhere in the world and less
- 15:43Speaker 4: than a minute at a competitive wholesale rate. Right, So
- 15:47Speaker 4: now you can compete at scale if you get the
- 15:50Speaker 4: business and then when the customer books it, we do
- 15:54Speaker 4: that that logic and our tech again, so again taking
- 15:57Speaker 4: that Milwaukee standpoint is if we have to have it
- 16:00Speaker 4: by a certain date, we're going to give you the
- 16:02Speaker 4: probability and predictability of through Chicago and through Cincinnati and
- 16:07Speaker 4: let your customer decide what the best solution is. Another
- 16:11Speaker 4: scenario that we've done is you think of like a
- 16:14Speaker 4: UPS airline, which everybody knows parcel takes priority over cargo
- 16:18Speaker 4: for UPS. Right, it's everybody knows it, and you just
- 16:22Speaker 4: kind of understand it. Right, it's going to take you
- 16:24Speaker 4: between five and ten days to get it to London,
- 16:27Speaker 4: for example, or to buy and that might be okay
- 16:31Speaker 4: for your customer because it's you know, it's twenty five
- 16:33Speaker 4: percent of the cost of Cutter or American And so
- 16:38Speaker 4: giving these solutions to the people that are actually buying
- 16:40Speaker 4: the service allows you to provide a better service to
- 16:45Speaker 4: your customer and to keep your customer inside your four
- 16:48Speaker 4: walls versus looking somewhere else. About fifty percent of our
- 16:52Speaker 4: customers are actually truckers or brokers of truckers, which is.
- 16:56Speaker 3: Kind of interesting to me. And they really, they.
- 16:59Speaker 4: Might only do one percent of their volume is air free,
- 17:02Speaker 4: but they don't want their customer to go from a
- 17:05Speaker 4: you know, trucker a to a forwarder because maybe that
- 17:08Speaker 4: forder also does trucking, right, So the more you can
- 17:10Speaker 4: keep your fingers on them, the better. And that's what
- 17:13Speaker 4: we're really trying to do is one we have a
- 17:15Speaker 4: global network, a wholesale no retail forwarders, no retail truckers,
- 17:20Speaker 4: all on a wholesale level, which again allows you to
- 17:24Speaker 4: think bigger versus the network that you have built well.
- 17:30Speaker 2: And one thing I want to ask, just because we
- 17:32Speaker 2: dealt with it this spring, all these storms that have
- 17:35Speaker 2: come through, some massive storms, big ones that you know,
- 17:39Speaker 2: we're significant tornadoes across the Midwest, what happens when is
- 17:47Speaker 2: it that agile where someone had already planned something, now
- 17:51Speaker 2: they've we've got all this disruption there, planes grounded, flights
- 17:55Speaker 2: aren't flying. How agile can it be when the weather is.
- 18:02Speaker 4: So you know, we haven't built this yet, but it
- 18:05Speaker 4: is on our product road map. It's really our third
- 18:08Speaker 4: AI agent that we're building, which will be we're not
- 18:11Speaker 4: really sure what to call it yet or visibility agent,
- 18:13Speaker 4: exception management, whatever you want to call it. And so
- 18:17Speaker 4: the scenario that we talk about internally is and and
- 18:21Speaker 4: I'll and I'll bring it back to the weather part
- 18:22Speaker 4: of it is, let's say you're shipping something to joe Berg, right,
- 18:26Speaker 4: and you're going Chicago, London, London, joe Burg on Virgin
- 18:32Speaker 4: air Lines and it misses the flight for whatever reason
- 18:36Speaker 4: from London to joe Burg, and Virgin Airline only has
- 18:39Speaker 4: two flights a week. This happens at midnight our time.
- 18:44Speaker 4: Our agent will either rebook it, depending on your urgency,
- 18:48Speaker 4: on another carrier, right, so we either pull it out
- 18:51Speaker 4: of there and put it on another carrier, or we'll
- 18:54Speaker 4: we'll rebook it for that next one, depending on the requirement.
- 18:57Speaker 4: So but what the thought process is is that we
- 19:00Speaker 4: will in real time identify and take action while you're sleeping, right,
- 19:08Speaker 4: so you have a solution or at least an you
- 19:12Speaker 4: know what the problem is and you know what the
- 19:14Speaker 4: possible solutions are. When you're coming in the morning or
- 19:17Speaker 4: to your customers. So it's not a matter of eight o'clock,
- 19:20Speaker 4: where's my shaming? Oh it didn't make that flight last night.
- 19:24Speaker 4: When's the next schedule?
- 19:25Speaker 3: Right?
- 19:26Speaker 4: What are the other airlines that go London to Joeber
- 19:28Speaker 4: what are the you know like again right, exactly right,
- 19:35Speaker 4: So we are AI agent through air con. Well, then
- 19:39Speaker 4: I'll give you those solutions, okay, same as is. Or hey,
- 19:42Speaker 4: you want to rebook it. It's going to cost you
- 19:44Speaker 4: a ten x or five x whatever the cost is,
- 19:47Speaker 4: and now you can make.
- 19:48Speaker 3: That decision what's best for you as the buyer.
- 19:50Speaker 4: Because maybe again you're using the ups scenario, maybe you
- 19:55Speaker 4: don't need it tomorrow, you need it this week or
- 19:57Speaker 4: next week, and that next flight is okay, yeah, right,
- 20:01Speaker 4: So it's all about giving power to where the power
- 20:04Speaker 4: of elite belongs in my opinion, and letting the freight
- 20:07Speaker 4: forwarder become relevant again in terms of their knowledge, in
- 20:11Speaker 4: terms of the rigs and know those things and really
- 20:13Speaker 4: provide service over rate, which is what I think we're
- 20:16Speaker 4: gonna we'll see in the next year to eighteen months.
- 20:19Speaker 4: You saw it during COVID, uh to be fair, right,
- 20:22Speaker 4: you know when when the capacity shrunk and you know
- 20:25Speaker 4: people weren't flying.
- 20:27Speaker 3: It wasn't about the raid. It was about getting capacity,
- 20:28Speaker 3: it was about routes. It was about these things.
- 20:31Speaker 4: And if you didn't make money during COVID and logistics,
- 20:33Speaker 4: you probably shouldn't.
- 20:33Speaker 3: Be in the space, you know what.
- 20:38Speaker 2: As disastrous as it was for the world, it was
- 20:40Speaker 2: great for our industry.
- 20:45Speaker 4: It's funny as I talked to some freight forwarders that
- 20:47Speaker 4: started or logistics companies that started during that time, and
- 20:50Speaker 4: they really started for ocean, right, And it's funny because they, well,
- 20:55Speaker 4: we don't understand why we're not making money. Well, ten
- 20:58Speaker 4: percent on thirty thousand is dollar. Ten percent on one thousand,
- 21:02Speaker 4: you probably need to have other service offerings.
- 21:04Speaker 3: Right, That's not all that much, right, It's just reality, right.
- 21:12Speaker 2: It absolutely is. So that brings us to the end
- 21:17Speaker 2: of this episode. Thank you so much, Chris for the
- 21:20Speaker 2: introduction to this amazing new tool that you have and
- 21:23Speaker 2: this opportunity for some of these smaller and medium sized
- 21:27Speaker 2: businesses to capitalize on the agility that is available to
- 21:33Speaker 2: the larger players in the market. You've really opened a
- 21:36Speaker 2: door for these organizations to really up their supply chain game.
- 21:42Speaker 3: Yeah.
- 21:42Speaker 4: Well, I appreciate that and I appreciate the fact that
- 21:44Speaker 4: you can see that vision as well, because it's we
- 21:47Speaker 4: think it's important.
- 21:49Speaker 2: It very much is. The little guys need all the
- 21:51Speaker 2: help they can get.
- 21:53Speaker 3: I agreed, I agreed.
- 21:55Speaker 2: If our listeners out there have a suggestion for a
- 21:58Speaker 2: topic or would like to be a guest on the show,
- 22:00Speaker 2: we would love to hear from you. You can reach
- 22:02Speaker 2: out at podcast at meboch dot com at any time.
- 22:06Speaker 2: As always, thanks for listening to Speaking of Supply Chain.
- 22:09Speaker 2: If you enjoyed the show, please rate and review us
- 22:11Speaker 2: on whichever podcast platform you prefer. We're on Apple Podcasts,
- 22:15Speaker 2: Amazon Music, and Spotify. Be sure to tune in next time.
- 22:24Speaker 1: Meeboch Consulting is one of the largest and most globally
- 22:26Speaker 1: recognized supply chain consulting, engineering, and advisory firms. For nearly
- 22:31Speaker 1: fifty years, we've helped clients achieve supply chain excellence and
- 22:35Speaker 1: sustainable competitive advantage across the entire spectrum of the supply
- 22:39Speaker 1: chain by delivering improvements and innovation strategically, tactically, and digitally.
- 22:45Speaker 1: To learn more, visit meeboch dot com. You've been listening
- 22:49Speaker 1: to Speaking of Supply Chain, a meboch podcast, Keep connected
- 22:52Speaker 1: with us by subscribing to the show in your favorite
- 22:55Speaker 1: podcast player. If you like what you've heard, please rate
- 22:57Speaker 1: the show that helps us to keep delivering the latest
- 23:00Speaker 1: in supply chain information. Thanks for listening until next time.
- 23:15Speaker 1: You've been listening to Speaking of Supply Chain, a meboch podcast.
- 23:19Speaker 1: Keep connected with us by subscribing to the show in
- 23:21Speaker 1: your favorite podcast player. If you like what you've heard,
- 23:24Speaker 1: please rate the show that helps us to keep delivering
- 23:27Speaker 1: the latest in supply chain information. Thanks for listening, until
- 23:30Speaker 1: next time.