How to Find a CMO | Ep. #627

Marketing School - Digital Marketing and Online Marketing Tips · Apr 19, 2018 · 8m

In episode #627, Eric and Neil discuss how you can find a CMO. Tune in to hear what you should be doing to grab your next successful CMO.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Find a CMO

[00:33] They get hit up all the time for people looking to fill this position, but it is the hardest position to fill.

[00:55] Tap into referral networks.

[01:05] When Eric was hired at Treehouse, he was referred in.

[01:27] Don’t just hire a CMO, have someone prove in a lesser position that they can deliver results for you. Have people work their way up.

[02:55] Instead of having a CMO, just…