Best Strategies for Studying Your Competitors | Ep. #48

Marketing School - Digital Marketing and Online Marketing Tips · Sep 17, 2016 · 10m

In Episode #48 Neil and Eric discuss their respective strategies for studying competitors. Listen as both hosts explain why examining the competition—while occasionally valuable—is not as helpful as examining customers, and why your big strategy shifts should be determined by YOU as opposed to the competition.

Time Stamped Show Notes:

00:10 – How much should you focus on your competitors?

00:15 – Neil doesn’t focus on competitors too much

00:29 – Remember that the market is HUGE

00:45 – There’s a LOT of room out there

01:03 – Making a shitload of money as #2 or #3 is awesome—you don’t need to…