Latest / The Jasmine Star Show / Embracing Uncertainty in Your Business | Interview on The Rachel Roth Show
Transcript
- 0:13Welcome to another episode of the Jasmine Star Show.
- 0:16I am very happy to let you know I had a pretty amazing conversation on the Shake It Up podcast with Rachel Roth. I have to tell you all, sometimes I have conversations and I call it like a fluff and fold.
- 0:29Sometimes there's more fluff than there's fold.
- 0:30Let me tell you this queen, there was like 1% fluff and 99% fold.
- 0:35We got into the business of running a business.
- 0:39She asked me questions that I wasn't anticipating.
- 0:41She actually thought I had this like really big house and I had to come correct and let her know our square footage. We also had amazing conversations about what it means to be passionate about what we do.
- 0:52So if you'd like to hear a conversation between two hustlers, two dreamers, two entrepreneurs, two mothers, two partners, two people who run a team, and everything on the in between.
- 1:03Oh, look out.
- 1:04I'm wrapping because I'm a poet and I didn't know it.
- 1:07Y'all pull up a cup of tea or a cup of coffee or a stronger libation depending on what time of day it is.
- 1:13This is the episode that was on the Shake It Up podcast and I'm very excited to share it here on the Jazz Star Show.
- 1:19Let's dive in.
- 1:21So my guest today is unlike anybody else that you will see on social media.
- 1:26She is polished, she's organized, she's published, she's beautiful, she's smart.
- 1:33She has been featured in so many noteworthy places like Forbes, MSNBC, Inc.
- 1:38The Huffington Post, just to name a few.
- 1:40There's actually more like that's noteworthy enough, but there's more.
- 1:44She is a wife to her high school sweetheart, jd. She's a mom to a precious little girl, Luna, and she is a truly, truly incredible woman.
- 1:53Jasmine starve.
- 1:54I am so excited to have you today.
- 1:57Thank you so much for being with me.
- 1:59I am so thankful to be here.
- 2:01You are way too gracious.
- 2:03I feel like the, like five minutes into this conversation, people are like, are you sure this is the same girl?
- 2:08Yes, yes.
- 2:08It will be the same girl.
- 2:09I, I'm just saying like, you know, it's like 50% holy and 50% hood and if you fall somewhere in the middle of that, I think we're having a great conversation.
- 2:15Oh, I love it.
- 2:16I love it.
- 2:17So, you know, I was just telling Jasmine a few minutes ago that I'm blown away by who she is as a person and she has clearly mastered her craft, but I think that I'm even more blown away by her heart, and that is, that's hard to do in a world that is, that capitalizes on the currency is really, you know, beauty and success and all these things and that can really change a person, you know, but your heart has remained so down to earth, so humble and I just absolutely love that about you.
- 2:52So on the outside, people could stumble onto your massive social media platforms and your website, your podcast, and think that you have something completely different than them, that they can never build something that's successful and that you have had a special advantage along the way.
- 3:14What do you say to that?
- 3:15I think that we've all been dealt a hand, and not to play on that traditional adage, but it's not the, it's not the cards you're dealt.
- 3:24It's how you play your hand.
- 3:26And I think that the word that really struck me is when you said you're polished.
- 3:31And I love that and I received that as a compliment, but to be very aware of the fact that a lot of times what draws people in the most is the lackluster component of who I am.
- 3:44If I was just only ever polished, there would create a distance between myself and a viewer.
- 3:49And I think that the beauty of being able to be a hundred percent myself is yeah, I could, you know, I could get some fake lashes on and I could tease my hair and I could put out a piece of content and then at the same time, an equal measure show up in an oversized sweatshirt, in a messy bun.
- 4:03No makeup feeding my toddler who refuses to eat and be equal, my parts myself.
- 4:08And so I do appreciate that.
- 4:10But at the same time, oftentimes what I am putting out is a hundred percent me.
- 4:17And if you or anybody else who's listening could have the courage and the audacity and the hutzpah and the grit and the wherewithal and beyond all else the discipline to consistently put content out, people in equal parts will be able to say it's not as if she has something different.
- 4:38And it's not as if she has been given anything else, it's simply that she's unafraid to be a hundred percent herself.
- 4:45And as much as it hurts me to say very few people have given themselves that permission.
- 4:49Mm man, that is so good.
- 4:52You know, I was listening to a podcast just a couple days ago and there's a woman named Nona Jones and her book is next up on the docket for me to read.
- 5:01And she said, so many people are born an original and they die a duplicate because they compare themselves to everybody around 'em and they try to duplicate everybody else versus being, she said, God doesn't make extras, he only made one of you.
- 5:17You know?
- 5:17And so I love that because you're exactly right, you are.
- 5:21And I think that that is the draw.
- 5:24So just to clarify, in case anybody is not following Jasmine on Instagram or TikTok or any of her social platforms, she has built an unbelievable Instagram.
- 5:35How would you describe it, Jasmine, you describe what, what it is that you offer people?
- 5:39Cause it's evolved over the years.
- 5:41It has.
- 5:42So a little bit, a little bit of this story is I'm a firm believer in creating a niche, a small group of people who you can distinctly solve a particular problem for.
- 5:51Cause if you are in a business, your job is to solve a problem.
- 5:55But I don't look at a, a job as like a singular transaction.
- 5:58You can have the job, if you're running for city council, you can have a job if you want to be, you know, volley to get other parents to have you be your son or daughter's soccer coach, right? We all have a singular transaction, regardless if it's monetary or not.
- 6:09So if we want somebody to do something on our behalf, it's gonna be a transaction.
- 6:14So what I started realizing is early on I decided, I dropped at a law school and against all odds, I decided I wanted to become a photographer and I didn't own a camera.
- 6:23And so again, if we go back to where we started, the conversation is that she must be given something that somebody else has not.
- 6:30And I will say that the pattern in my life has only ever been to make a clear, bold, and declaration an irrevocable decision to do something that I'm wildly unqualified, uneducated, unfunded, and unconnected.
- 6:43I will say I will do that and then come hell or high water, I put my mind to doing that very thing.
- 6:48And so I said I wanted to become a photographer and I didn't own a camera.
- 6:50Well, a few months later, my husband went to Best Buy and bought me a camera off the shelf.
- 6:54And within a year I was already making six figures in that business.
- 7:00And so there I come building out a small niche of unfunded, uneducated, unconnected, and underperforming creatives to do something because people will say, at the time, I wasn't the best photographer if I was being honest, I don't know if you know if I was very good, but I found a way to solve a problem for a customer. I solved a personal connection in making people feel comfortable in an otherwise uncomfortable situation, aka in front of a camera.
- 7:28I got really good at that.
- 7:29And so then other photographers were saying, well, how did you do that?
- 7:32So then I just started teaching my methodology, sharing everything I knew when I put it out online for a while, nobody paid attention until they did.
- 7:40If I had stopped putting out content, nobody would paid attention.
- 7:45But we must become okay in every iteration of our life and career to continue putting things out because people will not pay attention for a very long time until they do.
- 7:55And when they do not if, because if you don't stop, it will come.
- 8:00Because when it happens, they're not coming across a one hit wonder with a viral video, an incredible blog post, a TikTok that went really crazy.
- 8:09They will be able to, that will be the inciting point that be able to go back and look at a full catalog of content that has built your credibility up into that point.
- 8:18And so every time I had pivoted in my career to lead me to where I am now, so I was a photographer who started teaching other photographers how to monetize their creativity.
- 8:27And then I started teaching other creative entrepreneurs, videographers, poets, writers, podcasters on how to monetize what they wanted to monetize.
- 8:35And then I started realizing that I wanted to do it at scale.
- 8:38So I started creating online courses, which bring another multi-million dollar revenue into the business.
- 8:42And then I pivoted into creating a membership with resources because it wasn't enough for people to know what to do.
- 8:48They needed the resources.
- 8:49And so I created the resources.
- 8:51And then I realized in this membership that people were getting the marketing resources that I was creating, like, oh, the best tools to show up to market your business, the best way to get new leads, how to create reels, how to write compelling content that gets a follower to become a customer.
- 9:05I was getting all these things out and people were saying, yes, but I don't have the mechanism to take your resource and put it out.
- 9:11And so then of course, there I go, being uneducated, unqualified, unfunded, and under connected.
- 9:17And I was like, you know, we need, I think we need to build a little bit of tech in our company.
- 9:20So my husband and I, who is my business partner and my high school sweetheart, decide to essentially pour a lot of money into becoming first time tech founders.
- 9:29And so what we did was we built a mechanism that connects our resources to the largest social platforms to ensure that you're showing up with consistency.
- 9:38Why? Because content becomes your credibility and you will not become a one hit wonder if you stop somewhere along the lines when you're not getting the very thing you want.
- 9:46Engagement, comments, accolades, the thing that feeds the smaller part of our ego when in all intents and purposes, what do we really want?
- 9:53We want to connect with a small group of people who are willing to pay us for what it is we do.
- 9:58If we have that mindset, then our only objective is to create content, be a hundred percent of ourselves and we will largely push away 80% of people who are never planning to buy from us begin with and focus on the 2%.
- 10:09That 2% will grow over time.
- 10:10And I'm a living testament of that very thing.
- 10:13Wow, that is so incredible.
- 10:16So how did you figure out, because you just rattled off a whole bunch of things that you do and that you have figured out along the way, starting with photography and earning six figures by the end of your first year of doing that, I mean, you didn't even own a camera.
- 10:32People are looking at you going, but how So every step of the way, as you take on these challenges and you're unfunded and unqualified in all of this, how do you learn how to do them?
- 10:44Okay, so this is a secret then I'm, I don't share it too often, but I'm gonna do it here.
- 10:49So if you happen to be listening and you are in a safe position, you're not driving, you're not engaged in another meeting, I want you to bring out a pin and a piece of paper, and I'm going to write this down.
- 10:58This is the one thing that we all need to walk away from this podcast.
- 11:01I'm gonna spell it G O O G L E, okay? Because we have never before in human history, we are the very first generation to have the world in the palm of our hand.
- 11:24Our parents, when they so desperately wanted to do something, when they wanted to become the soccer coach and they wanted to become member of the pta when they wanted to run for city mayor, when they wanted to start their business, they didn't have what we have.
- 11:34We have the answer to every question known to human mankind for free within 0 0 3, 3 second.
- 11:48So ask any question ever to ever come to your mind and you could type it it into Google or it's kissing cousin YouTube if you are a visual learner.
- 11:57And it will be there.
- 11:59I learned how to become a photographer by the University of Google. I learned how to create a lead magnet by Google.
- 12:05I learned how to add HTML code, HTM L code.
- 12:09I learned how to do that all by way of Google.
- 12:12Everything is out there.
- 12:13And I have to say, I am not the sharpest tool in the shed.
- 12:17I am a traditionally slow learner.
- 12:19I did not learn how to read until I was almost 12 years old.
- 12:22I have been terrible at standardized tests.
- 12:25I am the kind of person that I have to take notes on the pencil and paper.
- 12:28I have to read things a couple times over for it to settle.
- 12:31I have never been the person who's gonna teach myself something from a textbook.
- 12:34And yet the internet offers every type of learning.
- 12:38I will listen to podcasts to learn things.
- 12:40I don't know.
- 12:41I will watch videos or I will just listen to the audio. I'm an avid consumer of education because I am doing my immigrant grandparents and parents a disservice.
- 12:51If I am not maximizing every opportunity in this beautiful country to get self educated.
- 12:56And this is the thing that I tell people, I am not special.
- 12:59I am patient and I am disciplined and I am consistent.
- 13:04I am not special.
- 13:06Wow. Wow.
- 13:09Everybody has the same level of opportunity.
- 13:15I mean, I was not born, I, I was working at a very young age.
- 13:20I don't get the impression that somebody bestowed upon you a multimillion dollar trust fund for you to, for you to get started in your business.
- 13:28Did they?
- 13:30No, not at all.
- 13:31So my father is an immigrant from Mexico.
- 13:33My mom's from Puerto Rico, my husband's parents were born in Mexico as well.
- 13:39And so we are first generation Latinos.
- 13:42And you know, I will say though, a few weeks ago I put out a piece of content and I was citing somebody I'm really inspired by, it's the husband and wife duo, Alex and Laylo, homo and Alex had mentioned that it's the person who does the most reps wins the most reps.
- 13:58And I thought that was so fascinating.
- 14:00And in the middle of business coaching.
- 14:02So on the inside of Social Curator, the subscription that my husband and I have, I do business coaching, I do audits, I do things of this nature.
- 14:09And I will say flippantly had quoted Alex as saying, the person who does the most reps win.
- 14:14And there was a user who reached out to me kindly so kind, and she had said, I agree that what your intention was is to say that we must work.
- 14:25And the person who does the most work, the reps wins.
- 14:28And she's like, but Jasmine, you know, as a woman of color, and she herself was black, had said, oftentimes we don't start at the same starting point.
- 14:38So it's important to walk away with the principle of working and doing the reps, but to never forget that we are not all starting at the same place.
- 14:47And I was like, I loved that insight and I loved that caveat.
- 14:51I don't think that the person who works the hardest, I simply believe that the person who doesn't give up meets their terms of success on the condition that they have defined their own success.
- 15:03The thing I see of inside and outside of business is that people want things but they don't know why they want them. So what we see on social media is a glorified version of anybody's life doing these glorified things.
- 15:16And when we say, well, in order to look like that and live like that, well then I too need to be vacationing on the Greek aisles in the summer.
- 15:23But is that ever something you really wanted?
- 15:26Like did you know that about yourself?
- 15:28Like is the Bentley the marker of success because you made it up seeing something on somebody else?
- 15:37Because every time I work with a business owner, one of the very first questions, it's like, before we ever define what to do and before we ever define how to get your business right, what we need to know is what is your end point?
- 15:46Like when is the capital E enough?
- 15:48What is it that you want?
- 15:50And oftentimes when we boil it down, and I have to tell you, we have seen more than 35,000 business owners grow through our program.
- 15:57And oftentimes when you just sit down on your laptop with a sketchbook or a pen and paper and you write what it is you want, what I see distilled down is the beauty and simplicity of human nature.
- 16:11I want to sit with my family at dinner, then I'm a success when I do that more often than not, when I never have to miss my son's game because I'm no longer being a weekend warrior trying to si start this side hustle, then I know I'm a success.
- 16:25People say, if I can take three, not one, but three, two week vacations and spend it with my family and take my parents with me, then I know I'm a success.
- 16:36It's never been about how many comments in Zero is in a bank account.
- 16:40Now let me tell you, we all want that yes and amen.
- 16:42That's what I all want benevolent, I want abundance on everybody.
- 16:46But all those things don't guarantee happiness because in the process of getting the thing that you put in your mind that you want, if it comes at the cost of the people and the things you care about the most, then you're not a success.
- 16:56You're just rich.
- 16:58So we have to first define what is it that we want? And then we work from there, ask ourselves, what can I do to get that?
- 17:06And oftentimes, oftentimes we are deeply, deeply satisfied with something that is within our grasp.
- 17:14We have never taken the time to actually clearly identify what it is to begin with.
- 17:18Oh my gosh, so powerful.
- 17:21So good.
- 17:23I am surrounded by successful, incredible women.
- 17:28And I always ask them, okay, you live in this amazing beautiful house and I know you and JD went through a long process during covid of getting your house like moving ready and all of that.
- 17:40And so, and, and it just stretched out forever because of all the delays. But when you really think about when you and JD were young and just starting out and you decided to drop outta law school and all of that versus now this big house, right?
- 17:56Do you feel happier with the house?
- 18:00Like it's not the house.
- 18:02It's not the house, it's the relationship.
- 18:04Tell me, tell me.
- 18:05Well, I always wanna be like, well, I always like, I'm always about setting the record straight.
- 18:09Did I tell you that I went to law school, I did go to law school.
- 18:11I ended up dropping out, right? I dropped out my first year.
- 18:14My mom had a relapse of brain cancer.
- 18:15Thank God everything in her life brought us to where she is now.
- 18:19She is still with us, but at the time we were planning for her funeral.
- 18:22So it was like this big massive wake up call.
- 18:25But one of the things that when you go through law school, you really learn the way that the brain works and the way that we define and confined.
- 18:31So whenever I hear something that is true, but like a caveat of well might be misleading, I'm always like, oh skirt, we need to stop right there.
- 18:37So you said this big house.
- 18:39And I'm like, okay, it's not a big house, this house.
- 18:43And this is from our heart through it to heart.
- 18:46But our house, I don't even think is our house.
- 18:49I don't, I'm pretty darn sure our house is around 1700 square feet.
- 18:53So you know, but in southern California, like square footage out here is measured differently.
- 18:58So most what I will say is like, does the house 1700 square feet, 17,000 square feet, does it mean what I thought it would mean?
- 19:10Yes and no?
- 19:11Yes and no because a few weeks ago, my husband and I celebrated our 17th wedding anniversary.
- 19:19Now we've been together since we were in high school.
- 19:21So we've been together a long time.
- 19:22And we were driving to dinner and we just reflecting on, I was like, oh, at this time, you know, 17 years ago we were in Hawaii and it was just like 22 of us and we were getting married.
- 19:33And it was so simple.
- 19:34And I did, if I can go back to that girl and and tell her that this is our neighborhood and that we were healthy and that our families were healthy, and this was the car we drove and this was the daughter we had, Hmm. And this is the team we had built.
- 19:52And this is the purpose we're serving to empower small business owners to change their life, family, and legacy by way of a strong business.
- 20:00I wouldn't believe it.
- 20:02I wouldn't believe it.
- 20:03And so does the house mean something in principle?
- 20:07Yes. Because oftentimes we shelter ourselves from dreaming very big dreams because we look around and say, well, what am I capable of?
- 20:17But oftentimes if you serve somebody and you do something much bigger than what you ever thought you could, the windfall of those results and that success comes by reaching higher goals and doing bigger things outside of what your limited mind can think.
- 20:31So does the house mean something?
- 20:33Yes. And very much no.
- 20:35Very much, no. Oh, I couldn't agree more.
- 20:38I think for so long I thought that there was a pinnacle of achievement and it, it was the house and the cars and all of that.
- 20:46And as success came and as I kind of got to all those places, I was shocked to find that none of those things were the things that brought me fulfillment, satisfaction, none of it.
- 20:59None of it.
- 21:00It was wrapped up in so many different things.
- 21:03The fulfillment and satisfaction I have truly came from serving other people and continues to be serving other people and not the material things that I thought were the pinnacle.
- 21:13I thought those were the things that were gonna make me happy. So yeah, I was actually, one of the questions that I had written down, cuz I took all these notes to ask you was, did you ever imagine being where you are now?
- 21:26You know, I mean, and so no, I love how you share openly about your failures and how it has not been smooth sailing the entire time.
- 21:35The fear, the insecurity, the doubt that you've experienced along the way.
- 21:40What were some of the biggest setbacks along the way for you? Where you thought this is it?
- 21:45Or did you ever, have you always been so resilient that you never, you never had a, a setback big enough or a failure big enough that you thought, I think this might be it.
- 21:54I think I'm throwing in the towel.
- 21:57I really appreciate this question because before I talk about the specific instances, because I do believe that we connect more and we learn more from seeing things that other people have done.
- 22:06But I'm gonna start the conversation with something that has been a rather recent revelation for myself and also my husband and business partner is a few weeks ago I have a podcast, the Jasmine Star Show.
- 22:17And every, every, every once in a while I can convince my husband to join me on the podcast.
- 22:22I mean it's such a, it's every blue moon.
- 22:24And so I had said, I really do think that we should have a conversation with the podcast because I believe that the podcast will serve as a time capsule.
- 22:32And oftentimes on social, it's such a microcosm of what's really going on.
- 22:36And the podcast to me, just for me, my experience has been like a safer space.
- 22:40The people who are listening to the podcast, they're just a different breed of people.
- 22:43They're right or dies, they pay attention in a different way.
- 22:45It's a deeper relationship.
- 22:47So I feel like because they're deeper in the relationship, I can share more in a very candid way.
- 22:51My husband and I were talking about where we were with the business, the difficult decisions we have to make, the very, very, very hard days.
- 22:56And this idea that we have to be okay in uncertainty and in the process of the conversation, my husband who just, oh my god, this man has a bleeding heart.
- 23:05I mean he is just all things to all people.
- 23:09He's just like a big spoonful of nettella.
- 23:12And he had said, if anybody's having a hard time, well just shoot me an email.
- 23:16I'll send you a personal no and recorded this podcast.
- 23:19I was like, do you not know son how many letters you gonna be writing? He's like, don't about it.
- 23:24Anyway, so people are emailing him and I thought that there's, it was such a cool thing because it was such a personal insight into a myriad of business owners.
- 23:33And so I asked 'em, I'm like, can we sit in your inbox and can we just start reading these and I wanna start reading them and I wanna start doing like a cluster, like a bubble, a word bubble of things that people are often kind of experiencing now, even though everybody's experiences were different, there was this red thread that connected every single email.
- 23:52Now JD asked specifically, if you're having a hard time, send me an email and then I'll send you a note.
- 23:58So it's not business owners in general, it was business owners who are having a bit of a hard time and then business ones who are willing to like email a virtual stranger and let them know he's having a hard time.
- 24:08So that's the segment and everything from, I don't know if this is the business relationship I should get with this partner.
- 24:14I don't know if I should take funding.
- 24:16I don't know why this course that I wanted to launch didn't work.
- 24:19Well, I don't know when I'll be able to leave my nine to five.
- 24:21And the word that kept on coming up subconsciously like this undercurrent of all of it was uncertainty.
- 24:28I am uncertain.
- 24:30And it came as like such like a wave of knowing.
- 24:33And I thought to myself, my goodness here we all all uncertain of the next best step. And yet so few of us are actually talking about it because what we see on the outside are very certain people who are doing things in a certain way for a certain level of success.
- 24:51And so for us to ever admit that we are uncertain, which is why on a subsequent podcast and in a subsequent newsletter I was like, let me just make one thing.
- 25:00I am certainly uncertain a hundred percent of the time.
- 25:04I know I could probably come across as a certain way, but make no mistake that in the process of business, if you want to grow, you will always be uncertain.
- 25:18We never know the next best step.
- 25:21Our only objective is to take a step and assess was this the best step or not?
- 25:26And if it was not, then we take another step, another uncertain step, and then we assess.
- 25:31Now if somebody says, well this was the best step, this did amazing for me, great, well you could stay there in a place of stasis and not grow.
- 25:40And if you're not growing, you are dying.
- 25:43So you have to take another step.
- 25:46And then what do you do?
- 25:47Again, us assess if that was the right step or not.
- 25:49We are always certainly uncertain.
- 25:52So the minute that we just embrace, just embrace we were always going to be uncertain.
- 25:58It is the cost, it is the rent of being able to build a dream and a business to be uncertain.
- 26:03If you are not okay with uncertainty, you're not willing to pay the rent, then you will never buy the building.
- 26:09And that's ok.
- 26:11Join a team of a leader in a visionary who wants to buy the building, who's the building you wanna live in?
- 26:15Go there, be happy.
- 26:16That is so amazing to work alongside a team in a person like that.
- 26:19But if you are saying I wanna buy my own building, then baby girl, it's time to pay some rent.
- 26:26So having said that, every failure and there have been so many, like we could be here till next week, I'll give you detailed reports on all the massive mistakes I've made. Every single time I thought we overextended.
- 26:40So here's an example, it was around 2015.
- 26:44So my husband and I were on our way to breakfast and we're LA born, we're, you know, we're Angelinos like we bleed dodger blue.
- 26:52Okay, well this is where we were.
- 26:54This is how I went to school at UCLA law school.
- 26:56I did the whole line there.
- 26:57This is 2015.
- 26:59My husband and I are on our way to breakfast now we to move to Orange County because he was with the startup at the time and it just kinda facilitated, but we were just like, no, no, no, LA is where we're gonna buy.
- 27:09We're going to breakfast.
- 27:10We happened to see an open house signed.
- 27:12We had 20 minutes before our reservation.
- 27:13So we tore this tiny little like original build home and I was like, oh this is so cute.
- 27:18It's way over our budget.
- 27:19Well the house sat in the market for a little bit and so then I decided to write a letter to the owner and I said, I know this is absolutely crazy and I know that you're living in Texas right now cuz you had a job replacement.
- 27:28The house is that empty, this is what we've been pre-qualified for.
- 27:31I would love to start a family in this home.
- 27:33So she agrees and she takes the offer.
- 27:35So I mean we're talking about hundreds of thousands below asking.
- 27:38And so it was like a big blessing.
- 27:39We're like, oh my gosh.
- 27:40So we have this money to like rebuild a part of the house since it was so old.
- 27:44And so we invested in this.
- 27:45And then it's around that time that I decide that I'm going to formally retire from my photography career spanning like, I don't know, 12 or 13 years at this time.
- 27:52This is, this is multi seven figure revenue stream that I'm like, I've come, if I don't, there's this like term like burn the ships.
- 28:00If I don't burn the ship, I will be still tied to this.
- 28:02So we make this big sweeping decision and at that time I do a live event that is a massive upfront cost.
- 28:08Okay, so this is the tsunami that I truly, truly thought had done this over because I cut off a revenue stream, we got into a build project that it was our first time ever doing this.
- 28:19And then what they always say is it will cost double and take twice as long.
- 28:22I had no idea.
- 28:22And guess what?
- 28:23They're right.
- 28:24And so we had a budget and we just kept on seeing this budget over and over extend.
- 28:27So then all of a sudden it's not, you could say, no, no, I don't need flooring or a roof on my house.
- 28:32You have to finish it.
- 28:33And so then we pay all these upfront costs for a live event that I was planning to record.
- 28:40I was so strung out, I could not sleep.
- 28:44I said, I think I, I put a imperial, I made some big financial decisions and I took this unnecessary weight because my husband is my equal business partner.
- 28:54And we had assessed, and perhaps still we were just a little young and naive about the timing and budgets of everything.
- 29:02I thought I was never gonna come back from them.
- 29:03I will never forget sitting in front of a website called Cabbage, but K with K.
- 29:09And this is like I just saw literally I saw a commercial or I heard a commercial, it's like small business loans.
- 29:14I was like, I'm gonna go to cabbage.
- 29:16Your girl is so thirsty.
- 29:18I might go to cabbage and my husband's watching me and he's just like, we're just gonna buckle up.
- 29:23That's it.
- 29:25Do you believe in this project?
- 29:27Do you think that this everything will happen when it's supposed to? And I said yes.
- 29:31And then we just buckled up.
- 29:33I literally thought that that was the end of our business beyond any shadow of a doubt.
- 29:37And it wasn't.
- 29:39And that is just one of 1,977 massive epically, massive scary, scary perceived failures that really shaped me into being financially, fiscal and a very different person I am now.
- 29:53So it wasn't a failure, it was the best lesson.
- 29:56Just like everything else that I thought was a failure in my life.
- 30:00Big, massive, humiliating, embarrassing, let down.
- 30:03I just wanna like punch myself in the face a few times over.
- 30:06Lessons, lessons, lessons, lessons, lessons. Wow.
- 30:11You have the life experience and wisdom of somebody so more advanced in years than you are.
- 30:18I mean the fact that you have experienced all the things that you have at still such a young age with so much more to go the the amount of lives that you're gonna impact the rest of your life.
- 30:31I just can't even imagine.
- 30:33So I, I wanna know, I've got two questions.
- 30:38The fear, the uncertainty, the doubt, the insecurity.
- 30:42I listened to your podcast at the episode that you had yesterday or released yesterday, I don't know when you recorded it and you were talking about being at the beach and the crippling insecurity that can take over sometimes.
- 30:53And it's everything you were describing is everything I have felt before and everything that most women I know if we really got real that they have also experienced.
- 31:07So what is it not just body image, not just all of that, just the absolute paralysis that could take over because of insecurity, fear of failure, all of this.
- 31:20How do you overcome that paralysis and say, I'm not given in, I'm not stopping, I'm not throwing in the towel.
- 31:29How do you do it?
- 31:32What do you do?
- 31:33What do you feed yourself?
- 31:34What do you do to overcome it?
- 31:38You know, I feel like I wish I had a very clean cut answer and I really, really, really wish that I could sell a vitamin because girl, I probably may.
- 31:48I may, I'm well, well on my way to billions I will say, I will say it has come on the back of coming out on the other side of things that were crippling.
- 31:58Like that story I just shared, like when you could look back and say, if it didn't kill me, it made me stronger.
- 32:04And so now I've become wisen to seeing similar patterns, similar patterns of crippling fear, similar patterns of the stories I tell myself.
- 32:13And one thing that I have learned that is something I do every single day is I must choose to tell myself a story and then I must choose to believe that story because it takes equal amounts of energy for me to tell myself a story that I am not good enough and it's going to fail.
- 32:31And it takes just as much energy for me to say, I am trying my best and I will figure it out.
- 32:38Now, I'm not one of those like believe it, like I'm so amazing, it's always gonna work, right? I don't say that.
- 32:43I wouldn't believe it.
- 32:44So I tell myself something I can believe I am trying my best, I am doing the best with what I have and now I'll figure it out.
- 32:52I can believe that.
- 32:54So I could tell myself I'm not good enough, it's gonna fail, or I'm doing the best I can and I can figure it out.
- 33:00Now when I make the decision of what story I'm going to believe.
- 33:05And if you are ever going to pursue a business or get into deep personal development, you must choose to tell yourself the kinder story and then you must behave as if that is the case.
- 33:16You must behave as if you were trying your best.
- 33:19And if you are not, then it's a serious reckoning.
- 33:22If you're saying, I'm going to train for the marathon.
- 33:24If you're gonna say, I'm going to save money to get to my trip to Europe. If you're gonna say, I'm going to build my business, it's going to be like, I am going to do this.
- 33:33I believe I have the capacity to do this.
- 33:34But then your actions must map your aspirations.
- 33:36Because if you want to change for the marathon, but you're only running about 10 minutes a day and you're snacking late at night, that doesn't put you in a good mood to run the next morning, then you're not listening to your utmost potential.
- 33:47If you say you wanna save to go to Europe, but what you find yourself doing is like, I can never say no happy hour.
- 33:52It's like that's keeping you from Europe.
- 33:54So your instant desires getting satiated are keeping you from the higher calling.
- 33:59And if you want to start a business, then your actions must map your aspirations.
- 34:03If you say, I really want customers, then you must what?
- 34:06Go out and find customers.
- 34:08Well, how do you find customers?
- 34:09Well then you have to create content which becomes your credibility.
- 34:12And then people find you.
- 34:13You must be willing to do that every single day.
- 34:15You must be willing to train for the marathon, save your money, and put out content in all different scenarios.
- 34:20Your actions was map your aspirations.
- 34:22So you must tell yourself a better story, choose to believe the better story, and then have your actions map your aspirations.
- 34:29All three of those things are the very things that will get somebody from crippling fear to doing something that they themselves and everybody around them thought was seemingly impossible.
- 34:40Wow. So do you read, I know you wake up about four 30 every morning, that is no joke, girlfriend, I mean four 30, are you kidding me?
- 34:50I'm an early riser, but it's not in the fours, it's in the fives.
- 34:54I am blown away by that.
- 34:55So you get up at four 30 and you spend some time by yourself alone.
- 34:59I do the exact same thing is it is an absolute essential to my day.
- 35:05And so I love that you do that.
- 35:07What do you consume for your mental, spiritual, personal growth?
- 35:13Is it podcasts, is it books, is it all of the above?
- 35:17What is your, what is, what is your favorite thing to consume?
- 35:22So the thing that serves as like a grounding, you know, I, I don't know, like there are gonna be people of faith who listen to the podcast and then people who don't.
- 35:28For me, the thing that gets me grounded is I just spend a little bit of time every day in the word like, but that's just like a personal thing.
- 35:36And so then I write down just like five or 10 minutes, like what I'm thinking and feeling, getting out the, the ickiness, like the worries out, just put it on a piece of paper and then I can close it.
- 35:45But then I also say a few things that I'm thankful for because what happens is that this, I, I go through a 365 day devotional.
- 35:52It acts almost as like a time capsule of sorts.
- 35:54So the one that I'm currently in right now is all the way back from 2019.
- 35:57I am currently writing in 2022, and I could see where I was in 2019 and what can I see?
- 36:02I could see Providence, I could see benevolence, I could see faith in the time of turmoil.
- 36:06I could see trust, I could see that the worst times that I thought was like, oh, I'm done.
- 36:09I'm broken.
- 36:09This is the worst thing.
- 36:10And I come back and I'm like still here.
- 36:11So honestly wasn't as bad as I thought I was gonna be. So it kind of just like, it's like a testify.
- 36:16And then what I'll do is I will do a meditation for about 10 minutes, 50 minutes.
- 36:22Now this stuff is not like, I'm never gonna be like my self-care routine.
- 36:25Every morning is an hour and 30 minutes, although if you have that time, take the time, God bless you.
- 36:28I'm just not of that.
- 36:29I, so, you know, my alone grounded time is around 25 to 30 minutes every day. And that's super sacred, super sacred for me.
- 36:37And then I get to choose, am I gonna start my day with work?
- 36:40Am I gonna have to start my day with a workout?
- 36:43So I workout six days a week.
- 36:44It is top priority to me because it's like mind body is actually empowering me to do those things that I wanna do in the future.
- 36:49So those are the top two things that are prioritized all the time.
- 36:52But the workout, I start the day always like in the word of meditation and then the workout comes whenever I can squeeze it in.
- 36:58So sometimes very early in the morning, sometimes in the afternoon, it just depends on the schedule of the day.
- 37:02Wow. Yeah.
- 37:03You know, if we compared, and I have no doubt you would agree with this, if we went and interviewed a hundred or a thousand successful entrepreneurs who are driven men and women alike, I think those two things are always a top priority.
- 37:23My life changed when waking up early.
- 37:28It was the 5: 00 AM club for me.
- 37:30It was the 5: I read it.
- 37:30It was the 5: Did you have you read it?
- 37:31Robin Sharma 5: 00 AM Club.
- 37:33Robin Sharma 5: I read it and it's like a light bulb went off in my head.
- 37:36Robin Sharma 5: And from that day forward, I started waking up making that morning routine.
- 37:40Robin Sharma 5: And same exact thing, I spend time in the word I have like this same exact thing and a devotional and all that.
- 37:47Robin Sharma 5: And then working out.
- 37:48Robin Sharma 5: And it is like, it just sets you up for the day.
- 37:52Robin Sharma 5: It gets your mind right and your heart right and everything else. So now that you're at this place, what are you reading right now?
- 38:00Robin Sharma 5: What book?
- 38:01Robin Sharma 5: Let me go back.
- 38:01Robin Sharma 5: Do you read, do you have a chance to, to read books?
- 38:04Robin Sharma 5: Do you listen to books?
- 38:05Robin Sharma 5: I I listen to books.
- 38:07Robin Sharma 5: I'm, I'm like an avid, I am a paper I bar.
- 38:10Robin Sharma 5: I buy hardcover books like drives my husband crazy, like, do you know how much money?
- 38:14Robin Sharma 5: I'm like, baby, I donate them to the library.
- 38:16Robin Sharma 5: It's called Giving to Others.
- 38:19Robin Sharma 5: But I have to be honest, right now I am going through a, a business scaling program through Stanford University and an organization called the Latino Business Action Network, l a for short.
- 38:32Robin Sharma 5: And I have to say that it has been this incredible experience, but I wildly underestimated how much extra time.
- 38:41Robin Sharma 5: So already I go into this program and I feel like I'm spread thinner than like hot butter on some fresh sourdough bread. And then we go there and they're like, okay, it's gonna be additional 10 to 12 hours of academic reading studies classes.
- 38:55Robin Sharma 5: And I have read nothing but business books.
- 39:00Robin Sharma 5: Well, yeah, so that's where I'm at right now.
- 39:02Robin Sharma 5: But come December when I graduate through this program, not if, but when come December, I, I already have a stack, I have a cachet, I have a cachet of some good literary fiction.
- 39:12Robin Sharma 5: The sad or the better, like if I am not crying by the end of the book, it just wasn't good enough.
- 39:16Robin Sharma 5: My husband's like, why do you like these books?
- 39:18Robin Sharma 5: And I'm like, baby, I get to feel in my soul in a deep way. Like the trouble and the trauma, it's like Ernest Hemingway, like give me, give me East of Eden.
- 39:27Robin Sharma 5: And I am just like, I just spent 47 hours and this book was just, it shook me baby.
- 39:32Robin Sharma 5: It just shook me.
- 39:32Robin Sharma 5: So literally fiction is where I dwell.
- 39:34Robin Sharma 5: I know I should be reading other business books.
- 39:36Robin Sharma 5: I usually consume podcasts for a business, but when it comes to reading, it is just like, I am just a voracious reader.
- 39:42Robin Sharma 5: I am just a garbage pale of good long words that I have to like search for.
- 39:46Robin Sharma 5: The best part is my dad and I love reading, so kind of swap books, but I will buy books, give 'em to my dad.
- 39:51Robin Sharma 5: Because what he does is he underlines words.
- 39:53Robin Sharma 5: He's like an immigrant, not, not like an immigrant.
- 39:55Robin Sharma 5: My father is an immigrant.
- 39:57Robin Sharma 5: And so there's a lot of words that both he and I are unfamiliar, so he'll underline them.
- 40:00Robin Sharma 5: But the thing with the difference between my dad is that he'll look it up on his phone and then he transcribes in the back flap the definition of that word.
- 40:07Robin Sharma 5: So he's done all the heavy lifting.
- 40:08Robin Sharma 5: So I go to this book and I'm like, oh, okay, so I get to flip to the back.
- 40:11Robin Sharma 5: So my dad's created our own little like, like daughter of an immigrant glossary in the back of a book. I love it.
- 40:16Robin Sharma 5: That is so special.
- 40:18Robin Sharma 5: And what a special bond.
- 40:20Robin Sharma 5: That's actually how I, I mean I was an English major, I was like, give me all the reading, all the writing, all of it.
- 40:26Robin Sharma 5: And it came from my dad because my dad has always loved to read and I always saw him reading.
- 40:32Robin Sharma 5: But here's what I'm gonna say about Luna and your morning routine. I have two boys that are just slightly ahead of her. So five and seven years old every single morning they know where to find me.
- 40:41Robin Sharma 5: I am in the same exact spot with the same exact books and the same exact layout.
- 40:47Robin Sharma 5: And we've got a routine where they come out every single morning and they, there's a little spot on the sofa that they can still sit and fit right next to me.
- 40:55Robin Sharma 5: And I know one day, Jasmine, they're gonna be too big to fit right there.
- 40:58Robin Sharma 5: Lus gonna be too big, right? No.
- 41:00Robin Sharma 5: Oh heck no.
- 41:01Robin Sharma 5: Heck no.
- 41:02Robin Sharma 5: I was like, we go squeezing here for the rest of our life, we, that's what we're gonna do.
- 41:06Robin Sharma 5: It's like meet you and your baby, all of us all the time.
- 41:09Robin Sharma 5: Yes, yes.
- 41:11Robin Sharma 5: But I love it.
- 41:12Robin Sharma 5: They come and they get under the blanket with me on the sofa and it is so special because she's watching you, she's watching everything you're doing.
- 41:20Robin Sharma 5: They are watching me.
- 41:22Robin Sharma 5: And I love that you start your day that way and that she's seeing it.
- 41:26Robin Sharma 5: It is creating a life and memories for her.
- 41:29Robin Sharma 5: That is, that's incredible.
- 41:31Robin Sharma 5: So what is next for you?
- 41:34Robin Sharma 5: What is next?
- 41:35Robin Sharma 5: I heard a rumor that there you might be working on a book.
- 41:39Robin Sharma 5: Well that was, that was definitely a rumor.
- 41:41Robin Sharma 5: Yes. You're not, there's definitely a rumor, but you know, I, I I know, but on a shadow of a doubt, there is a book in me.
- 41:47Robin Sharma 5: Oh, with beyond a shadow of a doubt, it's not, it's not excavated yet.
- 41:50Robin Sharma 5: Yeah. You know, Britney Brown says that we should often talk about life and experiences from the place of a scar and not a wound.
- 41:59Robin Sharma 5: Oh. Because a wound can still be open and the scar is a place that you look back and say, this is the thing that it left on me.
- 42:05Robin Sharma 5: And I think in my business journey, it's still, when I say a wound, of course we associate that with harm or pain, but sometimes pain is a good thing and pain shapes us.
- 42:16Robin Sharma 5: And I think the art of building a business requires a lot of cutaway.
- 42:21Robin Sharma 5: A cutaway of ego, a cutaway of assumptions, a cutaway of things that you just didn't know before.
- 42:26Robin Sharma 5: I'm definitely in the place of cutting.
- 42:27Robin Sharma 5: I think that the year 2022 has just been a massive year of pruning.
- 42:32Robin Sharma 5: And I have to believe with all of my heart that the pruning is for a greater harvest.
- 42:38Robin Sharma 5: If I don't believe that it's easy to feel overwhelmed and overcome the things like, wait, wait, wait, I had a plan.
- 42:43Robin Sharma 5: I had a plan and it's not working as I had planned. And I think that talking about writing a book now would be a wild service to the reader because it's still a place of openness.
- 42:53Robin Sharma 5: I want to be able to write a book as a testament of being able to get up even when the odds were stacked against you.
- 43:00Robin Sharma 5: And to get up after a series of perceived failures and to get up and prove that as long as you don't quit, you could win.
- 43:08Robin Sharma 5: And I'm, I'm in the process of proving that.
- 43:10Robin Sharma 5: So the book will come.
- 43:11Robin Sharma 5: Yes, the book isn't being written.
- 43:13Robin Sharma 5: So what's next for you?
- 43:14Robin Sharma 5: You're finishing up this amazing, and you can do this.
- 43:17Robin Sharma 5: You've got eight weeks until December.
- 43:18Robin Sharma 5: You can do this, I believe in you.
- 43:21Robin Sharma 5: And, and so what's next in the Jasmine Star journey?
- 43:25Robin Sharma 5: What is next for you?
- 43:26Robin Sharma 5: You know, I think it's been a really great opportunity.
- 43:30Robin Sharma 5: My husband and I, you just talked to me.
- 43:32Robin Sharma 5: There was like, goodness, five years ago, five, five and a half years ago, we're driving up the coast from San Diego, California back to Orange County.
- 43:41Robin Sharma 5: Newport Beach is where we reside.
- 43:43Robin Sharma 5: And we had this conversation and he said, you know, what is it that you want to do?
- 43:48Robin Sharma 5: And I thought, well, you know, it just sounds really stupid, you know, it just sounds really dumb.
- 43:53Robin Sharma 5: And he's like, well, just say what it is you wanna do.
- 43:55Robin Sharma 5: And I'm like, well, I really want to connect with people's stories and I want to tell how their histories can actually prepare them to change their lives.
- 44:04Robin Sharma 5: I've always believed that money is a mechanism.
- 44:07Robin Sharma 5: Money isn't a solution, money is a mechanism.
- 44:08Robin Sharma 5: But if we could actually teach people how to get money in their business, the way that a money has changed our lives, our legacy, the fact that we come from parents who are immigrants with nothing, and then we're able to do something like we're living proof of what is possible.
- 44:23Robin Sharma 5: I want to teach other people those things and I wanna make videos and I wanna write and I just wanna create and I wanna show.
- 44:28Robin Sharma 5: And he is just like, okay, how are we gonna do this?
- 44:32Robin Sharma 5: And my honest answer with the sun falling along the Pacific Coast was, I have no idea.
- 44:37Robin Sharma 5: And now when I, years later, we flash forward almost five years later to what we're doing is the very thing.
- 44:44Robin Sharma 5: I didn't really have words around and I thought it was like the craziest thing.
- 44:48Robin Sharma 5: One thing I have noticed in my life is that I have like about a five year cycle.
- 44:52Robin Sharma 5: Now what I know is that social curator will always be my thing.
- 44:58Robin Sharma 5: It will always be where I dwell.
- 45:00Robin Sharma 5: But what would make me a stronger business owner and a stronger leader is to also challenge myself to do new and different things.
- 45:07Robin Sharma 5: And my husband and I were in the process of defining what can we add that brings challenges that keeps us on our toes, that keeps us innovating.
- 45:16Robin Sharma 5: And I don't know the answer and I hate admitting that cuz I just love talking about.
- 45:20Robin Sharma 5: So this is my three step plan, figuring out, like right now, girl, it's just a place of, of open handedness and a lot of hope.
- 45:27Robin Sharma 5: And then figuring out, while this sounds really crazy, but every time I've always looked back, I'm like, this sounds really crazy.
- 45:33Robin Sharma 5: Then you go to Google and then you figure it out, oh, I cannot wait to watch it unfold.
- 45:40Robin Sharma 5: Because what you have just over the years watching you evolve, and I think I probably found you probably about six years ago, and watching the evolution of Jasmine Star from way back then to where you are now is astronomical.
- 46:01Robin Sharma 5: I mean, it is unbelievable.
- 46:04Robin Sharma 5: And you're never starting over.
- 46:06Robin Sharma 5: You're starting from experience.
- 46:08Robin Sharma 5: So whatever it is that you, not that you're leaving what you're doing now, but what you decide to add on next, you're adding with such incredible experience.
- 46:15Robin Sharma 5: And so you're just gonna be able to knock it out even faster and impact more lives.
- 46:20Robin Sharma 5: And oh my gosh, I, I am blown away and absolutely humbled by who you are, what you have achieved, and who you have remained in the process.
- 46:35Robin Sharma 5: So many people lose it in the middle, you know, they lose it.
- 46:39Robin Sharma 5: They lose who they are, they lose why they started, they lose why they're doing it, and they get caught up in the stuff that doesn't matter.
- 46:47Robin Sharma 5: And so, man, I don't know if it's you and your twin sister, I don't know who it is, if it's jd, if it's the Lord, I don't know.
- 46:56Robin Sharma 5: But something is keeping you in a place of humility and service of others and it radiates off of you and is absolutely evident to every single person watching you from the outside looking in.
- 47:10Robin Sharma 5: And it has just truly been amazing to get to talk to you today.
- 47:15Robin Sharma 5: Truly. Well, thank you.
- 47:17Robin Sharma 5: Thank you for giving me this space.
- 47:18Robin Sharma 5: Thank you for allowing me to synthesize, you know, over a decade's work of figuring it out and then kind of serves as a reminder, this kind of sort of like therapy for me.
- 47:28Robin Sharma 5: I was like, like saying it out loud is being like, you don't know what's next quite yet, but everything that has been put in front of you, I found a way.
- 47:37Robin Sharma 5: So thank you for giving me this space.
- 47:39Robin Sharma 5: I'm gonna send you the therapy bill.
- 47:41Robin Sharma 5: Oh, thank you.
- 47:43Robin Sharma 5: You know, one thing I will leave you with, somebody gave me this advice one time and they said, God's gonna raise the curtain one inch at a time.
- 47:50Robin Sharma 5: If he raised the curtain the whole way all at once, you would do one of two things.
- 47:54Robin Sharma 5: You'd say, I've got this, God, I don't need you, I'm gonna go do my thing.
- 47:59Robin Sharma 5: Or you would say, Nope. And you'd run for the hills and you would be like, can't do it.
- 48:04Robin Sharma 5: Nope. I'm outta here.
- 48:05Robin Sharma 5: Right? So instead what he does is raises it one inch at a time so that you are forced to rely on him, trust him in the process, and kind of stay in a place of humility, you know?
- 48:15Robin Sharma 5: And so I just, I love it and it has been a blast getting to know you better.
- 48:20Robin Sharma 5: So thank you, thank you, thank you.
- 48:21Robin Sharma 5: And we'll talk again soon when you write that book, we're gonna That's right.
- 48:25Robin Sharma 5: Wait to have you back on.
- 48:27Robin Sharma 5: I love it.
- 48:28Robin Sharma 5: I love it.
- 48:28Robin Sharma 5: I love it.
- 48:29Robin Sharma 5: Thank you so much.
- 48:30Robin Sharma 5: All right, thank you.
- 48:30Robin Sharma 5: We'll talk soon.
- 48:31Robin Sharma 5: Have a great day.
- 48:32Robin Sharma 5: Bye. Thank you so much for listening to the Jasmine Star Show. Like always, I'm blessed to have conversations where people ask different questions, to empower me, to speak my truth and connect with more people who are listening. I have to tell you that every time I receive a message on social media from people who are sharing about the podcast or leaving a review, and let me just tell you, for the people who leave a review, screenshot their review and share it on social, I'm like, do y'all know how many steps that was?
- 49:03Robin Sharma 5: Do you know how legit you are?
- 49:05Robin Sharma 5: Making yourself right about no friends?
- 49:06Robin Sharma 5: I just have to say thank you.
- 49:08Robin Sharma 5: It is those reviews.
- 49:10Robin Sharma 5: It is those kind words.
- 49:11Robin Sharma 5: And it's when people share about this podcast, because I know that this podcast has the potential of impacting somebody who really needs to know the truth about running a business and empowering people to step into their fullness and power.
- 49:24Robin Sharma 5: Like always friends, it is an honor and a privilege to host the Jasmine Star Show.
- 49:28Robin Sharma 5: When you share about it, it means the world to me.
- 49:30Robin Sharma 5: I hope you have an amazing day and be blessed.
- 49:33Robin Sharma 5: We'll chat again soon.