Nathan Viva on the Ibiza hustle: from €1 beers to €35M villas
In this Ibiza Worker Special of The Dexter Jones Podcast, Dexter sits down with Nathan Viva, one of the most recognisable entrepreneurs to come out of San Antonio’s West End.
Nathan’s story is pure Ibiza graft. From selling €1 beers to workers, to owning bars, clubs, a concierge company, a real estate agency, and becoming a published author, this episode charts the full arc of how hustle, timing, and sheer resilience can build an empire on the island.
We go deep into the rise of Viva Workers Bar, promoting nights with Tiësto, Timo Maas, and Roger Sanchez at just 22 years old, and how Nathan…
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