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Cliff Notes: The Keys to Having a Successful Business · Earn Your Leisure

0:00
Speaker 1: Coach, the energy out there felt different. What changed for
0:03
Speaker 1: the team today?
0:03
Speaker 2: It was the new game day scratches from the California
0:06
Speaker 2: Lottery player is everything.
0:07
Speaker 3: Those games sent the team's energy through the roof.
0:09
Speaker 1: Are you saying it was the off field play that
0:11
Speaker 1: made the difference on the field.
0:13
Speaker 3: Hey, little play makes your day, and today it made
0:15
Speaker 3: the game.
0:16
Speaker 1: That's all for now, coach, one more question play than
0:19
Speaker 1: you Los Angeles Chargers, San Francisco forty nine Ers and
0:22
Speaker 1: Los Angeles Ram Scratchers from the California Lottery.
0:25
Speaker 3: A little play can make your day. Peace made responsibly.
0:28
Speaker 1: Must be eighteen years or older to purchase late or claim.
0:30
Speaker 4: What are three tips to grow your business that you've
0:32
Speaker 4: never shared before?
0:34
Speaker 2: You guys want to kick it off first because I
0:36
Speaker 2: think they want to hear from you. I'm going I'm
0:38
Speaker 2: diving on.
0:40
Speaker 4: Yeah, for sure, I feel like, you know, to grow
0:43
Speaker 4: a business, once again, going back to the core principles
0:47
Speaker 4: of it, you have to have something that's scalable to grow.
0:50
Speaker 4: That's the first part when looking at a business plan
0:52
Speaker 4: and looking at starting a business. You have to start
0:55
Speaker 4: a business that even has the ability to grow. And
0:58
Speaker 4: what I mean by that is like you know, mom
0:59
Speaker 4: and pop up stores, local restaurants, barbershops. Although yes, they
1:06
Speaker 4: all in theory can grow, but nine times out of
1:11
Speaker 4: ten they won't grow. So that to me is something
1:15
Speaker 4: that you should already kind of have in your mind.
1:17
Speaker 4: How can I start a business that is scalable? So
1:20
Speaker 4: online businesses are scalable. Businesses that don't require a large
1:26
Speaker 4: amount of overhead are scalable. Businesses that don't require a
1:30
Speaker 4: large amount of employees, especially at the beginning, are scalable.
1:34
Speaker 4: So these are all things that you know, we've highlighted
1:36
Speaker 4: a ton of them before as far as you know
1:38
Speaker 4: in the e commerce space, but even in the media
1:41
Speaker 4: space as well. You know, this is like what we're
1:43
Speaker 4: doing as far as on the media and education side.
1:47
Speaker 4: That's those are all scalable models. And then also you know,
1:51
Speaker 4: thinking about starting businesses that you can have multiple different
1:55
Speaker 4: revenue streams from without reinventing the whale or re changing
2:00
Speaker 4: the business model. Once again, you know, it's one of
2:04
Speaker 4: these things to say, Okay, I can start a podcast,
2:08
Speaker 4: but I can also sell merch because I have to
2:10
Speaker 4: wear something. And then I can do a live show,
2:12
Speaker 4: and then I can do YouTube, and then I can
2:13
Speaker 4: do tutorials and you know, master classes and educational courses
2:18
Speaker 4: and things of that nature, where is you're not doing
2:21
Speaker 4: something completely different, but you're just growing, you know, latterly.
2:27
Speaker 4: And I think that's something that you know, when you're
2:29
Speaker 4: looking at a business, you should definitely look at to say, Okay,
2:33
Speaker 4: is this something that I could put in place early
2:35
Speaker 4: on and kind of have the idea and the vision
2:38
Speaker 4: and then kind of reverse engineering after that point. And
2:42
Speaker 4: I also think, you know, starting a business that that
2:45
Speaker 4: really has impact. I think a lot of times we
2:47
Speaker 4: start businesses that that's a great lesson just to make money. Yeah,
2:53
Speaker 4: Like you know, it's like I'm gonna sell nail filers
2:58
Speaker 4: because you know, it's like, all right.
2:59
Speaker 3: That's cool to those with their files for they kill us.
3:01
Speaker 4: Yeah, and you can make a lot of money doing that.
3:03
Speaker 4: But I just feel like, you know, ultimately, the businesses
3:06
Speaker 4: that are impactful, that have a you know, a tremendous
3:09
Speaker 4: impact on people's lives and have a purpose deeper than
3:14
Speaker 4: just you know, making a quick buck, that's something that's
3:18
Speaker 4: going to help you in business. So you know, finding
3:21
Speaker 4: your passion, finding your purpose is extremely important and seeing
3:27
Speaker 4: how you can benefit and help people, because the more
3:29
Speaker 4: people that you help, the more money that you make.
3:31
Speaker 4: So you know that's that's like you know, amous, that's
3:34
Speaker 4: a big lesson, So you just drop. Don't the more
3:37
Speaker 4: people you help, the more you're gonna make.
3:38
Speaker 2: Please put that in chet, I know something you're gonna
3:40
Speaker 2: skim over that.
3:41
Speaker 5: That is an equation though, yeah, sure ty, yeah, I
3:45
Speaker 5: mean that was like ten right there.
3:47
Speaker 3: But I would just add to it, prepare for success.
3:50
Speaker 5: A lot of times people go into business and they hope, right,
3:53
Speaker 5: and they don't really they don't envision themselves being successful.
3:56
Speaker 5: This is like, I'm gonna try it just because I
3:58
Speaker 5: want to make more. Like you said, I want to
3:59
Speaker 5: make more money, but prepare for success.
4:01
Speaker 3: I think.
4:02
Speaker 5: Shout out to Pinky. We had a dope interview. If
4:04
Speaker 5: you didn't check that out, congratulations, she played yourself.
4:07
Speaker 3: But she asked her.
4:08
Speaker 5: We asked her about scaling and I was like, why
4:11
Speaker 5: don't you franchise this team?
4:12
Speaker 3: She's like, I could.
4:13
Speaker 5: I could be a billionaire by next year if if
4:15
Speaker 5: I decided to franchise. But my business is like my kid,
4:19
Speaker 5: My business is only three years old. Did you know
4:22
Speaker 5: how to speak? Franchi at three years old? And she
4:24
Speaker 5: was like, my business has to grow, it has to mature,
4:27
Speaker 5: and so all.
4:28
Speaker 3: Those things we don't bring you one, I'm gonna bring
4:34
Speaker 3: you on in a sect.
4:42
Speaker 5: She was like, my business has to grow, and so
4:44
Speaker 5: it has to mature the same way a kid has to. Like,
4:47
Speaker 5: you're not going to be running the one hundred meters
4:49
Speaker 5: at three years old, right, You're not doing that, And
4:51
Speaker 5: so you got to treat your businesses like that.
4:53
Speaker 3: And that's how you prepare for success.
4:54
Speaker 5: She knows that it's there, she's just making sure that
4:57
Speaker 5: she does the makes some proper steps and has everything
5:01
Speaker 5: in line and systems in place and people in place,
5:03
Speaker 5: so that when the success is ready to be fully
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Speaker 5: executed on.
5:07
Speaker 3: You should be ready as well. So prepare for success
5:11
Speaker 3: for me some similar to what you guys said.
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Speaker 2: Number one, know what the vision is. So for me,
5:16
Speaker 2: my goal is to be able to help six billion
5:19
Speaker 2: people on the planet learn about investing and make where
5:22
Speaker 2: to get in and where to get out easy for them.
5:24
Speaker 2: Number two, know when it's your season to retreat. So
5:28
Speaker 2: after we created a landscape for people to talk about
5:33
Speaker 2: investing and be comfortable being black doing so, it's a
5:37
Speaker 2: lot of people.
5:37
Speaker 3: That popped up talking about investing. That was my time
5:40
Speaker 3: to retreat.
5:42
Speaker 2: Now that the economy has shifted and people didn't know
5:44
Speaker 2: their prices as well as I did.
5:46
Speaker 3: Now it's my time to go into the attack.
5:48
Speaker 2: So you guys have had competition quote unquote and copycats,
5:53
Speaker 2: but I've seen you layer on, move around it in
5:57
Speaker 2: different genres and become bigger and be omnipresent. Right, So
6:02
Speaker 2: for me, it's just no one want to pour on more.
6:04
Speaker 2: So for me in a recession, it's my time to
6:06
Speaker 2: help more people, because guess what, when everyone's making money,
6:09
Speaker 2: no one wants to hear be disciplined. Wait for a
6:11
Speaker 2: bitcoin to go to twenty k, apple to go to
6:13
Speaker 2: ninety four bucks, right, but then when everything falls apart,
6:16
Speaker 2: it's like damn, it's really just y'all and trap helping out.
6:21
Speaker 2: Come to invest fast, and we will give you some
6:22
Speaker 2: game about how to make money even in the down market.
6:25
Speaker 2: But those are my three tips. No one went to attack.
6:27
Speaker 2: When it's your season to ply your business to next
6:30
Speaker 2: no one want to retreat, and to build proof. And
6:32
Speaker 2: then you have to have a big vision.
6:33
Speaker 3: From ernest what's up.
6:36
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6:38
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Speaker 3: You need from people you're want to help.
9:27
Speaker 4: There, you have dang, there, you have it all right.
9:30
Speaker 4: So now we're going to bring on a guest, very
9:34
Speaker 4: special guests. So my god to B. D. Stevens. He's
9:37
Speaker 4: the plug that introduced us to Steve Harvey. And it's
9:44
Speaker 4: a good story because he actually, I think his official
9:48
Speaker 4: title is the head of Business Operations with Steve, so
9:51
Speaker 4: he kind of handles all the business stuff for him,
9:53
Speaker 4: and you know, he got him into all these different
9:55
Speaker 4: investments in the stocks. He spoke about it on the
9:57
Speaker 4: episode if you watch the episode, and he spoke about
9:59
Speaker 4: it when he was on Market Mondays last week as well.
10:02
Speaker 4: But Tabidi is somebody that we developed a relationship with
10:06
Speaker 4: and not only is he very intelligent and you know,
10:09
Speaker 4: a whiz kid when it comes to invest in but
10:12
Speaker 4: just in business in general. Like I said, he kind
10:13
Speaker 4: of handled all of the business operations. So when you
10:16
Speaker 4: talk about the team and like when Steve says, like,
10:19
Speaker 4: you know, I'm not the most technical person, but I
10:21
Speaker 4: have technical people on my team, Like this is one
10:24
Speaker 4: of the people that he's actually referring to, so definitely
10:27
Speaker 4: on his way to being, you know, one of the
10:30
Speaker 4: biggest mobiles in the game, and he's with the right person.
10:34
Speaker 4: And I think it's important to highlight, you know, the
10:37
Speaker 4: people behind the people. A lot of times, like you
10:39
Speaker 4: see a celebrity and it might be Rick Ross, it
10:42
Speaker 4: might be Steve Harvey, it might be Ti whatever, and
10:45
Speaker 4: you know, it's dope to get the game from them,
10:47
Speaker 4: but you got to understand that they're relying on council
10:51
Speaker 4: and their counsel is probably even more valuable because that's
10:55
Speaker 4: the people that's actually giving them and providing them the information.
10:58
Speaker 4: So it's very rare that you get to speak to
10:59
Speaker 4: the council. It's very rare you even get to speak
11:01
Speaker 4: to the celebrity. But you get to speak to celebrity
11:03
Speaker 4: a lot of times, but you don't really get to
11:05
Speaker 4: speak to the council, to to the people that's actually
11:08
Speaker 4: advising these people and actually telling them like why this
11:12
Speaker 4: is a good move, why this is a bad move,
11:13
Speaker 4: and brokering deals broken in the relationships. So this is
11:17
Speaker 4: one of these you know, inside inside conversations that you
11:20
Speaker 4: guys can be a part of. So without further ado,
11:24
Speaker 4: we'll bring on a guy. What's up and.
11:27
Speaker 6: What's going on?
11:28
Speaker 3: Everybody, what's good? Man?
11:29
Speaker 6: I'm like, what's good?
11:33
Speaker 4: Well, good man? Thank you for joining us. Man. So, y'all,
11:35
Speaker 4: I was just giving the intro and kind of just
11:38
Speaker 4: breaking it down, so I got a lot of questions.
11:41
Speaker 4: But before before we start, I think it'll be dope
11:43
Speaker 4: because it's a good story actually for you to tell
11:47
Speaker 4: how you began working with Steve Hall, because we kind
11:51
Speaker 4: of heard it from his side when he was on
11:54
Speaker 4: the show, but I would love to hear it from
11:57
Speaker 4: from your side.
11:58
Speaker 6: Definitely. Definitely. Well, uh, once again, appreciate y'all for having me. Man.
12:03
Speaker 7: As y'all say, y'all are the biggest finality. They even
12:06
Speaker 7: really do interviews often, bro, So I appreciate you guys.
12:12
Speaker 7: But honestly, man, like I said, I went to more
12:14
Speaker 7: House or as you guys know, I went to Morehouse
12:17
Speaker 7: so for business administration, but the concentration of marketing and psychology,
12:22
Speaker 7: so you know, I just wanted to understand, like how
12:23
Speaker 7: people thought a certain way and why they thought a
12:25
Speaker 7: certain way. While I was in school, I actually started
12:29
Speaker 7: a shoe company. So I was manufacturing, producing my own
12:32
Speaker 7: canvas and leave the shoes, so similar to Times and Nikes,
12:36
Speaker 7: and it was called Steps by Stevens. So for every
12:38
Speaker 7: pair of shoes, I sold over buy meals to women
12:41
Speaker 7: and children shutters nationwide. With my business partners at the time,
12:45
Speaker 7: Malcolm Connor and mister Harvey's son, progerct Hart, was actually
12:50
Speaker 7: doing all our creative directions. So that's kind of how
12:51
Speaker 7: I got introduced to mister Harvey. So I did that
12:54
Speaker 7: all throughout college, did extremely well. One on his talk
12:57
Speaker 7: show one day to kind of promote our product. When
13:00
Speaker 7: I came on stage, his CEO at the time, he
13:04
Speaker 7: was like, hey, he should come work for me, And
13:06
Speaker 7: of course I was like, man, I got my own company.
13:08
Speaker 6: At the time, I'm.
13:09
Speaker 7: Good, bro, Like, you know, I'm clearly here selling shoes.
13:13
Speaker 7: But some times went by and I just spent time
13:15
Speaker 7: around the harvest, but volunteered their mentorship camp. You know,
13:18
Speaker 7: they have the National Mintronship Camp where they mentor you know,
13:21
Speaker 7: two hundred fifty followers boys. So I participated that and
13:25
Speaker 7: kind of just built a reputation for myself there.
13:27
Speaker 6: It's like a hard worker.
13:28
Speaker 7: And then one day mister Harvey called me and was like, listen,
13:31
Speaker 7: you know, I want you to come on to be
13:33
Speaker 7: a part of this team.
13:34
Speaker 6: Like what are you about to do?
13:36
Speaker 7: I had just fidled out with my company, as you
13:39
Speaker 7: all remember, you know, twenty fourteen, China had a bit
13:42
Speaker 7: of a recession and I had about seventy five thousand
13:46
Speaker 7: and raw materials over in China.
13:49
Speaker 6: And at the time, I didn't have any.
13:50
Speaker 7: Credit because I was twenty one years old, so I
13:53
Speaker 7: didn't really have any credit. So of course that was
13:55
Speaker 7: all my cash. I didn't know much about credit, and
13:57
Speaker 7: I won't give me a line of credit. I couldn't
14:00
Speaker 7: get the materials over, so I end up. You know,
14:04
Speaker 7: one of my failures that kind of led me into
14:06
Speaker 7: where I am now was the fact that, like my
14:08
Speaker 7: shoe company fizzled out because I made a bad investment.
14:12
Speaker 7: So Miss Harvard's like, what are you about to do?
14:14
Speaker 7: Of course I was, you know, I'm about to go
14:16
Speaker 7: to Harvard. I got axcepted to every Harvy League in
14:18
Speaker 7: the country, so I was gonna go to Harvard. I
14:21
Speaker 7: was gonna go to Harvard and get the executive NBA
14:24
Speaker 7: and then mister Harvey basically asked, you know, what are
14:26
Speaker 7: you going to Harvard to and I told him, you know,
14:29
Speaker 7: meet JFK's grand count son and so on and so forth,
14:32
Speaker 7: because you know, essentially a lot of people go get
14:34
Speaker 7: their NBA to network. So he asked me, if I
14:37
Speaker 7: can get a better network and make the same amount
14:39
Speaker 7: of money, if not better without going to school, would
14:41
Speaker 7: I do it? And at the time, I said no,
14:44
Speaker 7: left his house to got in my car and on
14:46
Speaker 7: the way home, I was like, man, that's actually a
14:51
Speaker 7: great opportunity. So I gave him a call like, yo,
14:52
Speaker 7: mister Harvey, you know if I come by the house tomorrow,
14:56
Speaker 7: and from there it was a route. So I just
14:57
Speaker 7: started doing research and development. At the time myself brought
15:02
Speaker 7: the apartment's got see the Davis that worked on a deal.
15:06
Speaker 6: That at the time.
15:08
Speaker 7: What I didn't know was, you know, they said Stretcher
15:11
Speaker 7: was one of the best deals that.
15:12
Speaker 6: It came through the company at the time.
15:14
Speaker 7: And after that is the Harvard's like list, I just
15:16
Speaker 7: want you to kind of view with me on a
15:19
Speaker 7: day to day and from there it was around this
15:22
Speaker 7: kind of game more and more responsibility that I saw
15:24
Speaker 7: people not you know, taking opportunities that were clearly in
15:27
Speaker 7: front of them.
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