Latest / Kids Media Club Podcast
Inside the Toy Industry's Purple Patch: Squishies, Kidults, Peppa Pig's Revival, and the Fast Fashion Toy Trend — with John Baulch of Toy World
John Baulch, publisher of Toy World magazine and the author of the Friday blog that has survived every newsletter cull Jo has ever attempted, joins Andy, Emily, and Jo for a wide-ranging conversation about the state of the toy industry in 2026 — which, it turns out, is in remarkably good shape.
John makes the case that the toy market is in a genuine purple patch: not driven by one breakout product creating supply chain chaos, but by four or five things working well simultaneously — Squishies, Pokémon, Lego, Toy Story merchandise, and the growing kidult phenomenon of adults buying collectibles…
The skinny
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