Latest / Business-First Creatives: Client Experience & Systems for Service Providers
How to Use Early Access to Book Your Fall Photography Calendar
Before you announce your fall calendar to the world, there's one group of people who should hear from you first — and most photographers skip right past them on the way to the public launch.
In this episode, I'm sharing the strategy I recommend to every photographer releasing their fall schedule: give your past clients early access before anyone else gets a look. I'll walk you through how long to keep the window open, what to offer instead of a discount, how to handle the booking process whether you use a scheduler or book manually, and how to identify exactly who should be on this list using…
The skinny
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