#29: Are you going in the direction you actually want?

The Quietly Disruptive Business · Mar 24, 2026 · 10m

Ever had that moment where you look up from your business and think… how did I end up here?

Not in a dramatic, everything's-on-fire way. More like a slow realisation that somewhere along the line, you drifted. The goals are still there, but the path you're on doesn't quite feel like the one you chose.

That's what today's episode is about.

I'm asking you one question: are you actually going in the direction you want to go?

I use a metaphor I love — your business is a sailboat, and the wind is every opinion, strategy, and "you should be doing this" that hits you from every direction. Some of…