Latest / Substack Writers Salon
Build It And They Will Come? The Biggest Lie in Self-Publishing.
When Dale L. Roberts Roberts joined me live, I told him I felt like I was talking to a celebrity.
I’ve been following his YouTube channel — Self-Publishing with Dale — for years. He’s a best-selling author, a self-publishing advocate, and one of the few people online who talks about this business without trying to sell you a fantasy. So when he agreed to come on, I did what any good host does: I asked him the question every indie author is desperate to ask.
How do self-published authors actually sell books — and sometimes even outsell the traditional publishers?
It starts with the foundation…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.