Is your business failing or evolving?

Scaling Out Loud · Jul 30, 2026 · 14m

I used to think my business was a photo booth company. Turns out it was never really about the booth at all.

If you asked me twelve years ago what my business would look like today, I'd have told you we do weddings and we're a photo booth company. That's it. That's all I could see. Today we're an experiential marketing and brand activations company, and we're in the middle of pivoting again toward permanent installs. The name barely changed. Everything else did.

I want to talk about this because I think a lot of you are sitting on a business you've already outgrown, and instead of calling…