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Smart Bidding, Reddit Budget, and Ads Inside ChatGPT
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Comscore says sponsored ads appeared in 47% of ChatGPT conversations about video games in June, up from 3% in March — measured on U.S. desktop, share of conversations, not users. Also: whether Reddit deserves performance budget, four Google Ads settings worth auditing, Microsoft's Copilot audience beta and its missing exclusions, and what Google now says about how long Smart Bidding takes to calibrate.
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