Latest / Getting Heard: The Daily Pod Shot

Does your podcast need video? Audio vs video podcast numbers
Should my podcast be on video or not? It's one of the questions I get asked the most, and I see people get so stuck on it that they don't start at all.
In this episode I'm answering it for you. My agency makes both audio and video podcasts, so I'm not picking a side because it suits me. What I've got is one number, the difference between how much of an audio episode gets listened to and how much of a video one gets watched, and once you hear it the decision gets a lot easier.
There's also some hot off the press news about long form video on Instagram, launched yesterday, and what it means for…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.