HP’s Mary Beth Walker on Data-Driven Channels
Mary Beth Walker joins Channelnomics’ Changing Channels host Larry Walsh to discuss how HP’s new Amplify program is leveraging data shared by partners to improve channel sales and productivity.
As many say, data in the digital age is the fuel of business. By gathering, organizing, and analyzing data, businesses of all sizes – from large enterprises to small Main Street shops – are making more informed decisions and improving their operations and productivity. Although the technology industry has pushed the concept of “Big Data” for years, the application of data and analytics in the channel…
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