REPLAY: Winning NIL

With Good Reason · Jul 31, 2025 · 51m

NIL sent shockwaves through college athletics when it was signed into law in 2021. Now student-athletes could earn money off of their name, image, and likeness. But there weren’t any guide-rails to help student-athletes navigate the new NIL landscape. Enter Kim Whitler. She co-wrote Athlete Brands: How to Benefit from Your Name, Image and Likeness. And: In 2020, Sha’Carri Richardson was barred from representing Team USA at the Tokyo Olympics because she tested positive for marijuana. Jo Morrison says there are many other elite athletes like Richardson who’ve had their reputations tarnished…