Latest / Raising the Game: Covering WNBA, NWSL, PWHL & More
Ep 24 | NWSL's Bold World Cup Marketing Bet, PWHL Entry Draft Day, WNBA MVP Watch
The Men's World Cup is in the U.S., and the NWSL isn't sitting it out — they're turning 1.42 billion soccer fans into a fan acquisition opportunity.
With their "Summer of Soccer" initiative, the NWSL is making one of the most intentional marketing plays in women's sports history. Caitlin and Alex dig into the research on who the women's sports fan actually is — the fluid fan, the new-to-sports fan, the one who learned to navigate a dozen streaming apps because broadcast TV never made room — and why that fan base represents a structural shift in how women's sports grows, not just a short-term…
The skinny
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