722: Establishing the CEO-CFO Nucleus | Joe Euteneuer, CFO- Emeritus, Mattel, Sprint, Qwest, Comcast
Lovers of tortilla chips will swear that the only true ones are made with corn (and never wheat) and that when it comes to sourcing them, the highest-yielding kernel of corn comes from West Texas.
Or so explains Joe Euteneuer, who exited an auditor position with Price Waterhouse in the mid-1980s to join a snack-making entrepreneur in a quest to lower the cost of tortilla production—a coveted advantage in what was quickly becoming a highly competitive market.
“I flew to West Texas and bought corn crops from those farmers so that I could get the best deal that we could and get the best return…
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