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Pristine Siding’s Pay It Forward Roof Project | Winnipeg News
A roofing company in Manitoba is turning goodwill into action with their “Pay It Forward Project,” giving away free roof replacements to deserving locals each year—inspired by classic feel-good movies and sparked by a staff meeting. The initiative began when a project manager noticed how many struggling homeowners needed help, and the first recipients were siblings battling mental health challenges after losing their parents. Founded on gratitude for community support, the company also donates to shelters and now uses AI to handle calls—complete with a name, “Pristina.” They’re even upgrading…
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