Cannes 2026: The Future of Responsive Programmatic Creative | Fabrice Rousseau, Amazon, Director, Advertising Experiences
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Programmatic advertisers frequently face low engagement and conversion bottlenecks caused by static, generic display ad formats.
Fabrice Rousseau, Director of Advertising Experiences at Amazon, breaks down the major update to Amazon’s Responsive E-commerce (REC) ad product and how generative AI is transforming display advertising across the open web.
Key topics covered include:
Automating creative asset generation—including full-bleed images, motion, and video—directly from product…
The skinny
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