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The Accidental Rise of Post-it Notes
From accidental rocket glue to billion-dollar sticky notes, the wild story of Post-it Notes reveals how 3M turned a failure into a global phenomenon. What began as a weak adhesive for bookmarks exploded into a nationwide sensation after a bold “Boise Blitz” sampling campaign. Today, Post-it Notes generate $50–90 billion in annual sales, but 3M’s legacy runs deeper—spanning Scotch Tape, medical bandages, and controversial chemicals like PFAS that led to $850 million in settlements. Now, under new CEO Bill Brown, 3M is pivoting toward sustainability, spinning off its healthcare arm, and…
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