Outcomes vs Attribution: We're Measuring The Wrong Thing with Michael Kraut
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Streaming is splintered, AI is the new TV guide, and last-click is dead—Michael Kraut lays out the dealer playbook for what’s next.
Auto Collabs history: our first ever in-studio guest! Experian’s Michael Kraut sits down with Paul to map the new media reality—where streaming splinters attention, Yahoo and Amazon quietly re-emerge as ad heavyweights, and AI agents become the front door to what we watch and how we buy. Marketing isn’t just media, it’s math—and Michael explains how identity, enrichment, and hygiene turn messy dealer data into competitive advantage.
We dig into…
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