DTC Podcast | Ep 626: How Wolfe Sells Gifting to Everyone: Top of Funnel Testing, CTV, and AI
Subscribe to DTC Newsletter – https://dtcnews.link/signup Gifting is one of the biggest reasons people buy online, and most brands never build for it on purpose. Matt Heckathorn runs digital marketing at Wolfe, the company behind Gift Card Granny, PerfectGift.com, and GiftYa. His ICP is close to everyone, which kills the usual narrow-audience playbook and forces a different approach to growth. What you will learn: How a bottom-of-funnel team moved into CTV, programmatic, and out-of-home without losing measurement Why CTV retargeting outperformed what Matt expected, and how scale made…
The skinny
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