Carl-Gould-#70secondCEO-The Hidden Power of Your Guarantee

Carl Gould #70secondCEO · Nov 5, 2026 · 1m

Hi everyone, Carl Gould here with your #70secondCEO: just over a one-minute investment every day for a lifetime of results.

Clients aren't going to pay a lot of money on the off chance you're good. They're paying because they already believe you're really good.

And here's the thing: if they fire you, guess what they lose? They lose you, and they think you're their best option.

I was in that position once with my landscaping company. A client wanted to invoke the guarantee, and I had to give his money back. But if I gave him back the check, I was walking off the job, and he had two days to get…