Sandeep Dayal: Branding Between The Ears
The Holy Grail of brand success is to really understand and engage with your ideal customer. But how do some brands seem to do this so effortlessly, while others throw marketing campaign after marketing campaign out there and get nowhere? Today, my guest is Sandeep Dayal. Sandeep advises senior executives at Fortune 500 companies in industries spanning pharmaceuticals, financial services, and consumer products. He shares how he got into cognitive science-based branding and shares examples of it in action. We talk about how brands can enhance experiences based on cognitive science, why…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.