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Nigo x Nike: Does This Collab Matter in 2024? · Fire Footwear: Sneakers Talk (with Matt Frates)

• 0:00
  Nego
• 0:00
  finally
• 0:01
  releases
• 0:01
  his
• 0:02
  first
• 0:02
  collaboration
• 0:03
  with
• 0:03
  Nike,
• 0:04
  and
• 0:04
  I
• 0:04
  have
• 0:04
  to
• 0:04
  wonder,
• 0:05
  does
• 0:05
  it
• 0:05
  actually
• 0:05
  matter
• 0:06
  in
• 0:06
  2024?
• 0:07
  We're
• 0:07
  getting
• 0:08
  into
• 0:08
  that.
• 0:08
  This
• 0:08
  time
• 0:08
  on
• 0:09
  Fire
• 0:09
  footwear.
• 0:28
  Welcome
• 0:28
  back
• 0:29
  to
• 0:29
  Fire
• 0:29
  Footwear,
• 0:29
  everybody.
• 0:30
  As
• 0:30
  always,
• 0:30
  this
• 0:31
  is
• 0:31
  your
• 0:31
  host,
• 0:31
  Matt
• 0:31
  freights,
• 0:32
  and
• 0:32
  I
• 0:32
  hope
• 0:32
  that
• 0:32
  this
• 0:32
  finds
• 0:33
  you
• 0:33
  well.
• 0:33
  I
• 0:33
  want
• 0:33
  to
• 0:33
  thank
• 0:34
  you
• 0:34
  for
• 0:34
  staying
• 0:34
  the
• 0:35
  course
• 0:35
  with
• 0:35
  us
• 0:35
  as
• 0:35
  we
• 0:35
  get
• 0:36
  through
• 0:36
  this
• 0:36
  content
• 0:36
  journey.
• 0:37
  Last
• 0:38
  week,
• 0:38
  I
• 0:38
  obviously
• 0:38
  didn't
• 0:38
  come
• 0:39
  out
• 0:39
  with
• 0:39
  content.
• 0:39
  I
• 0:40
  just
• 0:40
  ran
• 0:40
  out
• 0:40
  of
• 0:40
  time.
• 0:41
  We
• 0:41
  were
• 0:41
  going
• 0:41
  down
• 0:42
  to
• 0:42
  South
• 0:42
  Carolina
• 0:42
  for
• 0:43
  a
• 0:43
  wedding,
• 0:43
  had
• 0:44
  to
• 0:44
  pack,
• 0:44
  do
• 0:44
  a
• 0:44
  bunch
• 0:45
  of
• 0:45
  different
• 0:45
  things,
• 0:46
  and
• 0:46
  it
• 0:46
  would
• 0:46
  have
• 0:46
  been
• 0:46
  selfish
• 0:47
  of
• 0:47
  me
• 0:47
  to
• 0:48
  actually
• 0:48
  prioritize
• 0:49
  content
• 0:50
  making
• 0:50
  over
• 0:50
  the
• 0:51
  stuff
• 0:51
  that
• 0:51
  we
• 0:51
  had
• 0:51
  to
• 0:51
  do
• 0:51
  for
• 0:52
  family.
• 0:52
  And
• 0:53
  speaking
• 0:53
  of
• 0:53
  family,
• 0:53
  before
• 0:54
  we
• 0:54
  get
• 0:54
  into
• 0:54
  today's
• 0:54
  episode,
• 0:55
  I
• 0:55
  do
• 0:55
  want
• 0:55
  to
• 0:55
  mention
• 0:55
  that
• 0:56
  on
• 0:56
  the
• 0:56
  personal
• 0:57
  front,
• 0:57
  there
• 0:58
  are
• 0:58
  some
• 0:58
  things
• 0:58
  happening
• 0:59
  with
• 0:59
  some
• 0:59
  of
• 0:59
  my
• 0:59
  extended
• 1:00
  family,
• 1:01
  mostly
• 1:01
  my
• 1:01
  aging
• 1:02
  parents,
• 1:02
  and
• 1:03
  I
• 1:03
  don't
• 1:03
  know
• 1:03
  what
• 1:03
  that's
• 1:04
  going
• 1:04
  to
• 1:04
  look
• 1:04
  like
• 1:04
  right
• 1:04
  now.
• 1:05
  I'm
• 1:05
  going
• 1:05
  to
• 1:05
  continue
• 1:06
  to
• 1:06
  try
• 1:06
  to
• 1:06
  make
• 1:06
  content
• 1:07
  ahead
• 1:07
  of
• 1:07
  time
• 1:07
  so
• 1:08
  that
• 1:08
  you
• 1:08
  all
• 1:08
  can
• 1:08
  have
• 1:09
  content
• 1:09
  to
• 1:09
  listen
• 1:09
  to.
• 1:10
  It's
• 1:10
  important
• 1:11
  to
• 1:11
  me
• 1:11
  that
• 1:11
  I
• 1:11
  stay
• 1:12
  consistent.
• 1:12
  It's
• 1:12
  important
• 1:13
  to
• 1:13
  me
• 1:13
  that
• 1:14
  I
• 1:14
  also
• 1:14
  am
• 1:14
  transparent.
• 1:15
  And
• 1:16
  I
• 1:16
  just
• 1:16
  want
• 1:16
  to
• 1:16
  let
• 1:16
  you
• 1:17
  know
• 1:17
  that
• 1:17
  out
• 1:17
  front
• 1:17
  in
• 1:18
  case
• 1:18
  maybe
• 1:18
  a
• 1:18
  week
• 1:18
  goes
• 1:19
  by,
• 1:19
  two
• 1:19
  weeks
• 1:19
  go
• 1:19
  by,
• 1:20
  and
• 1:20
  I
• 1:20
  would
• 1:20
  try
• 1:20
  to
• 1:21
  stay
• 1:21
  in
• 1:21
  touch
• 1:21
  any
• 1:22
  way
• 1:22
  that
• 1:22
  I
• 1:22
  can.
• 1:23
  But
• 1:23
  I
• 1:23
  asked
• 1:23
  at
• 1:23
  the
• 1:24
  top
• 1:24
  about
• 1:24
  Nego,
• 1:25
  and
• 1:25
  Nego
• 1:26
  released
• 1:26
  his
• 1:26
  collaboration,
• 1:27
  his
• 1:27
  first
• 1:27
  collaboration
• 1:28
  with
• 1:28
  Nike
• 1:29
  recently.
• 1:29
  I
• 1:29
  think
• 1:29
  it
• 1:30
  was
• 1:30
  about
• 1:30
  a
• 1:30
  week
• 1:30
  or
• 1:30
  two
• 1:30
  ago.
• 1:31
  You
• 1:31
  can
• 1:32
  go
• 1:32
  on,
• 1:32
  go
• 1:32
  or
• 1:32
  stockx
• 1:33
  and
• 1:33
  find
• 1:33
  that
• 1:34
  shoe
• 1:34
  now
• 1:34
  for
• 1:34
  resale,
• 1:35
  and
• 1:36
  it
• 1:36
  is
• 1:36
  what
• 1:36
  it
• 1:36
  is
• 1:36
  at
• 1:37
  this
• 1:37
  point.
• 1:37
  And
• 1:37
  I
• 1:38
  asked
• 1:38
  at
• 1:38
  the
• 1:38
  top
• 1:38
  if
• 1:39
  it
• 1:39
  actually
• 1:39
  mattered
• 1:40
  in
• 1:40
  2024.
• 1:41
  And
• 1:41
  that's
• 1:42
  not
• 1:42
  a
• 1:42
  way
• 1:42
  to
• 1:42
  disparage
• 1:43
  Nego
• 1:43
  at
• 1:43
  all.
• 1:44
  As
• 1:44
  a
• 1:44
  matter
• 1:44
  of
• 1:44
  fact,
• 1:45
  it's
• 1:45
  just
• 1:45
  kind
• 1:45
  of
• 1:46
  where
• 1:46
  we
• 1:46
  are
• 1:46
  in
• 1:46
  the
• 1:46
  culture.
• 1:47
  I
• 1:47
  feel
• 1:47
  like
• 1:47
  the
• 1:48
  culture
• 1:48
  is
• 1:48
  in
• 1:48
  this
• 1:49
  place
• 1:49
  where
• 1:50
  we're
• 1:50
  looking
• 1:51
  too
• 1:51
  far
• 1:51
  back,
• 1:52
  not
• 1:52
  too
• 1:52
  forward.
• 1:53
  But
• 1:54
  I
• 1:54
  honestly
• 1:54
  think
• 1:54
  that
• 1:55
  the
• 1:55
  way
• 1:55
  that
• 1:55
  the
• 1:56
  demographics
• 1:56
  of
• 1:56
  sneaker
• 1:57
  culture
• 1:57
  work,
• 1:58
  I
• 1:58
  think
• 1:58
  that
• 1:59
  the
• 2:00
  subgenre
• 2:00
  of
• 2:01
  people
• 2:01
  that
• 2:01
  actually
• 2:02
  care
• 2:02
  about
• 2:02
  the
• 2:03
  past,
• 2:03
  the
• 2:03
  subgenre
• 2:04
  of
• 2:04
  people
• 2:04
  who
• 2:05
  have
• 2:05
  a
• 2:05
  deep
• 2:06
  connection
• 2:06
  to
• 2:07
  things
• 2:07
  of
• 2:07
  the
• 2:07
  past,
• 2:08
  is
• 2:08
  fewer
• 2:09
  and
• 2:09
  far
• 2:09
  between
• 2:10
  as
• 2:10
  we
• 2:10
  go
• 2:11
  through
• 2:11
  this
• 2:11
  journey.
• 2:12
  And
• 2:12
  so
• 2:12
  when
• 2:13
  Niko
• 2:13
  comes
• 2:13
  into
• 2:13
  the
• 2:14
  picture
• 2:14
  in
• 2:14
  2024,
• 2:15
  collaborating
• 2:16
  with
• 2:16
  a
• 2:16
  brand
• 2:16
  that
• 2:16
  he's
• 2:17
  never
• 2:17
  collaborated
• 2:17
  with
• 2:18
  officially,
• 2:19
  it
• 2:19
  does
• 2:19
  beg
• 2:19
  the
• 2:19
  question
• 2:20
  about
• 2:20
  whether
• 2:20
  it's
• 2:21
  influential
• 2:21
  today.
• 2:22
  But
• 2:22
  I
• 2:22
  want
• 2:22
  to
• 2:22
  go
• 2:22
  back
• 2:23
  and
• 2:23
  kind
• 2:23
  of
• 2:23
  talk
• 2:23
  about
• 2:23
  Nego
• 2:24
  a
• 2:24
  little
• 2:24
  bit
• 2:24
  because
• 2:25
  there
• 2:25
  may
• 2:25
  be
• 2:25
  some
• 2:25
  people
• 2:26
  that
• 2:26
  listen
• 2:26
  to
• 2:26
  this
• 2:26
  podcast
• 2:27
  who
• 2:27
  are
• 2:27
  not
• 2:27
  100%
• 2:28
  familiar
• 2:29
  with
• 2:30
  who
• 2:30
  he
• 2:30
  is.
• 2:30
  But
• 2:31
  I'm
• 2:31
  going
• 2:31
  to
• 2:31
  go
• 2:31
  through
• 2:31
  a
• 2:32
  history,
• 2:32
  a
• 2:32
  very
• 2:32
  light
• 2:33
  history
• 2:33
  of
• 2:33
  some
• 2:33
  of
• 2:33
  the
• 2:34
  accomplishments
• 2:34
  that
• 2:34
  he
• 2:34
  has
• 2:35
  had
• 2:35
  and
• 2:36
  also
• 2:36
  get
• 2:36
  down
• 2:36
  into
• 2:36
  this
• 2:37
  new
• 2:37
  release,
• 2:37
  and
• 2:37
  we're
• 2:37
  going
• 2:38
  to
• 2:38
  get
• 2:38
  into
• 2:38
  that
• 2:38
  a
• 2:38
  little
• 2:38
  bit
• 2:39
  later.
• 2:39
  So
• 2:39
  stay
• 2:39
  with
• 2:39
  me
• 2:40
  on
• 2:40
  this.
• 2:40
  1993.
• 2:42
  It
• 2:42
  was
• 2:42
  a
• 2:42
  long
• 2:42
  time
• 2:42
  ago.
• 2:43
  It
• 2:43
  was
• 2:43
  31
• 2:44
  years
• 2:44
  ago.
• 2:44
  And
• 2:44
  that
• 2:45
  is
• 2:45
  when
• 2:45
  Nego
• 2:45
  officially
• 2:46
  made
• 2:46
  his
• 2:46
  first
• 2:47
  stamp
• 2:47
  in
• 2:47
  street
• 2:48
  wear
• 2:48
  and
• 2:48
  sneakers.
• 2:48
  That
• 2:49
  was
• 2:49
  when
• 2:49
  he
• 2:49
  created
• 2:50
  a
• 2:50
  bathing
• 2:50
  ape.
• 2:51
  Since
• 2:51
  that
• 2:51
  time,
• 2:52
  Nego
• 2:52
  has
• 2:52
  created
• 2:53
  a
• 2:53
  niche
• 2:53
  for
• 2:54
  himself
• 2:54
  and
• 2:54
  a
• 2:55
  place
• 2:55
  for
• 2:55
  himself
• 2:56
  within
• 2:56
  streetwear
• 2:57
  culture
• 2:57
  and
• 2:57
  sneaker
• 2:57
  culture
• 2:58
  that
• 2:58
  really
• 2:59
  is
• 2:59
  almost
• 2:59
  unmatched
• 3:00
  to
• 3:00
  anybody
• 3:01
  else
• 3:01
  in
• 3:01
  the
• 3:01
  culture.
• 3:02
  I
• 3:02
  think
• 3:02
  if
• 3:02
  you
• 3:03
  were
• 3:03
  to
• 3:03
  make,
• 3:03
  let's
• 3:03
  say,
• 3:04
  a
• 3:04
  Mount
• 3:04
  Rushmore
• 3:05
  of
• 3:05
  sneaker
• 3:05
  collaborators
• 3:06
  or
• 3:06
  streetwear
• 3:07
  collaborators
• 3:07
  or
• 3:07
  what
• 3:07
  have
• 3:07
  you,
• 3:08
  I
• 3:08
  think
• 3:08
  a
• 3:09
  lot
• 3:09
  of
• 3:09
  people
• 3:09
  are
• 3:09
  gonna
• 3:09
  have
• 3:10
  nego
• 3:10
  in
• 3:10
  that
• 3:11
  top
• 3:11
  four,
• 3:11
  if
• 3:12
  not
• 3:12
  right
• 3:12
  outside
• 3:13
  in
• 3:13
  the
• 3:13
  old
• 3:13
  honorable
• 3:14
  mentions
• 3:14
  category.
• 3:15
  And
• 3:15
  that's
• 3:16
  because
• 3:16
  over
• 3:16
  the
• 3:16
  31
• 3:17
  years,
• 3:17
  he
• 3:17
  has
• 3:17
  done
• 3:18
  quite
• 3:18
  a
• 3:18
  bit.
• 3:19
  A
• 3:19
  bathing
• 3:19
  ape
• 3:19
  has
• 3:20
  established
• 3:20
  itself
• 3:21
  as
• 3:21
  one
• 3:21
  of
• 3:21
  the
• 3:21
  most,
• 3:22
  if
• 3:22
  not
• 3:22
  the
• 3:22
  most
• 3:22
  popular
• 3:23
  streetwear
• 3:24
  brands
• 3:24
  of
• 3:24
  all
• 3:24
  time.
• 3:25
  They
• 3:25
  are
• 3:26
  known
• 3:26
  for
• 3:26
  being
• 3:26
  loud,
• 3:27
  a
• 3:27
  lot
• 3:27
  of
• 3:27
  camo
• 3:28
  print
• 3:28
  street
• 3:29
  wear
• 3:29
  items,
• 3:29
  but
• 3:30
  I
• 3:30
  think
• 3:30
  what
• 3:30
  they're
• 3:30
  mostly
• 3:31
  known
• 3:31
  for
• 3:31
  is
• 3:32
  their
• 3:32
  babe
• 3:32
  step
• 3:33
  and
• 3:33
  that
• 3:33
  shoe.
• 3:34
  Both
• 3:34
  the
• 3:34
  high
• 3:34
  top,
• 3:35
  low
• 3:35
  top,
• 3:35
  and
• 3:35
  I
• 3:35
  believe
• 3:36
  even
• 3:36
  the
• 3:36
  mid
• 3:36
  top
• 3:37
  pay
• 3:37
  homage
• 3:38
  to
• 3:38
  the
• 3:38
  Air
• 3:38
  Force
• 3:39
  one.
• 3:39
  And
• 3:39
  they
• 3:39
  do
• 3:40
  so
• 3:40
  in
• 3:40
  a
• 3:40
  way
• 3:40
  that
• 3:41
  is
• 3:41
  so
• 3:41
  familiar
• 3:42
  that
• 3:43
  it's
• 3:43
  hard
• 3:43
  not
• 3:43
  to
• 3:44
  look
• 3:44
  at
• 3:44
  them
• 3:44
  and
• 3:44
  do
• 3:44
  a
• 3:44
  double
• 3:45
  take
• 3:45
  if
• 3:45
  you've
• 3:45
  never
• 3:45
  seen
• 3:46
  a
• 3:46
  baby
• 3:46
  before.
• 3:47
  The
• 3:47
  biggest
• 3:48
  difference
• 3:48
  is,
• 3:48
  I
• 3:48
  think,
• 3:49
  minor
• 3:49
  changes
• 3:49
  in
• 3:50
  the
• 3:50
  cuts
• 3:50
  of
• 3:50
  the
• 3:50
  shoe,
• 3:50
  but
• 3:51
  also
• 3:51
  that
• 3:51
  star
• 3:52
  logo
• 3:52
  instead
• 3:52
  of
• 3:52
  the
• 3:53
  Nike
• 3:53
  swoosh
• 3:53
  that
• 3:53
  we
• 3:54
  now
• 3:54
  know
• 3:54
  as
• 3:55
  iconic
• 3:56
  and
• 3:56
  babe.
• 3:56
  Over
• 3:56
  the
• 3:57
  years,
• 3:57
  especially
• 3:57
  into
• 3:58
  the
• 3:58
  early
• 3:58
  two
• 3:58
  thousands,
• 3:59
  saw
• 3:59
  their
• 4:00
  popularity
• 4:00
  gain
• 4:01
  and
• 4:01
  gain
• 4:01
  and
• 4:02
  gain
• 4:02
  until
• 4:03
  they
• 4:03
  got
• 4:04
  really,
• 4:04
  really
• 4:04
  popular
• 4:05
  when
• 4:05
  people
• 4:06
  like
• 4:06
  Pharrell
• 4:07
  and
• 4:07
  Kanye
• 4:07
  started
• 4:08
  really
• 4:08
  endorsing
• 4:09
  them,
• 4:09
  were
• 4:10
  seen
• 4:10
  wearing
• 4:10
  them,
• 4:11
  and
• 4:11
  in
• 4:11
  some
• 4:12
  cases,
• 4:12
  even
• 4:12
  collaborated
• 4:13
  with
• 4:13
  them.
• 4:14
  And
• 4:14
  this
• 4:15
  is
• 4:15
  when
• 4:15
  the
• 4:15
  big
• 4:16
  star
• 4:16
  started
• 4:16
  to
• 4:16
  align
• 4:17
  for
• 4:17
  BApe,
• 4:17
  and
• 4:17
  they
• 4:18
  started
• 4:18
  to
• 4:18
  really,
• 4:18
  really
• 4:19
  creep
• 4:19
  up.
• 4:19
  And
• 4:19
  at
• 4:20
  the
• 4:20
  foundation
• 4:21
  of
• 4:21
  all
• 4:21
  of
• 4:21
  this
• 4:22
  was
• 4:22
  Nego.
• 4:22
  Obviously,
• 4:23
  it
• 4:23
  was
• 4:23
  his
• 4:23
  vision,
• 4:24
  but
• 4:25
  he
• 4:25
  wasn't
• 4:25
  somebody,
• 4:26
  I
• 4:26
  think,
• 4:26
  that
• 4:26
  people
• 4:26
  necessarily
• 4:27
  knew
• 4:27
  a
• 4:27
  lot
• 4:27
  about.
• 4:28
  I
• 4:28
  think
• 4:28
  there
• 4:28
  was
• 4:28
  a
• 4:28
  little
• 4:29
  bit
• 4:29
  of
• 4:29
  secrecy
• 4:29
  to
• 4:29
  him
• 4:30
  as
• 4:30
  a
• 4:30
  creator,
• 4:31
  but
• 4:31
  all
• 4:32
  the
• 4:32
  way
• 4:32
  through
• 4:32
  this,
• 4:32
  he
• 4:33
  was
• 4:33
  making
• 4:33
  his
• 4:33
  mark,
• 4:34
  making
• 4:34
  his
• 4:34
  stamp.
• 4:35
  And
• 4:35
  as
• 4:36
  BApe
• 4:36
  started
• 4:36
  to
• 4:36
  ascend,
• 4:37
  all
• 4:37
  the
• 4:37
  way
• 4:37
  up
• 4:38
  until
• 4:38
  2013,
• 4:39
  you
• 4:39
  saw
• 4:39
  collaborations
• 4:40
  that
• 4:40
  became
• 4:41
  a
• 4:41
  staple,
• 4:41
  really,
• 4:42
  brands
• 4:42
  like
• 4:43
  Adidas,
• 4:43
  the
• 4:44
  college
• 4:44
  Dropout
• 4:45
  Babes,
• 4:45
  the
• 4:45
  Adidas
• 4:46
  superstar,
• 4:46
  New
• 4:47
  Balance
• 4:47
  2002
• 4:48
  r,
• 4:48
  the
• 4:48
  Asics,
• 4:49
  gel
• 4:49
  light,
• 4:49
  three,
• 4:50
  even
• 4:51
  vans
• 4:51
  with
• 4:51
  a
• 4:51
  skate
• 4:52
  high.
• 4:52
  All
• 4:53
  of
• 4:53
  these
• 4:53
  have
• 4:53
  happened
• 4:54
  over
• 4:54
  the
• 4:54
  years,
• 4:55
  and
• 4:55
  they
• 4:55
  really
• 4:55
  cemented
• 4:56
  themselves
• 4:57
  as
• 4:57
  where
• 4:57
  they
• 4:58
  are
• 4:58
  today.
• 4:58
  One
• 4:58
  of
• 4:59
  the
• 4:59
  best.
• 4:59
  In
• 4:59
  2013,
• 5:00
  though,
• 5:01
  Nego,
• 5:01
  as
• 5:01
  a
• 5:01
  lot
• 5:01
  of
• 5:02
  businessmen
• 5:02
  do,
• 5:02
  decided
• 5:03
  that
• 5:03
  it
• 5:03
  was
• 5:03
  time
• 5:03
  for
• 5:04
  a
• 5:04
  change,
• 5:04
  and
• 5:05
  he
• 5:05
  got
• 5:05
  out
• 5:05
  of
• 5:06
  Bape.
• 5:06
  He
• 5:06
  sold
• 5:06
  it
• 5:07
  to
• 5:07
  the
• 5:07
  IT
• 5:07
  group,
• 5:08
  stepped
• 5:08
  away
• 5:08
  from
• 5:08
  really
• 5:09
  being
• 5:09
  the
• 5:09
  face
• 5:10
  of
• 5:10
  the
• 5:10
  brand,
• 5:11
  the
• 5:11
  main
• 5:11
  creator,
• 5:12
  main
• 5:12
  influencer
• 5:13
  of
• 5:13
  the
• 5:13
  brand,
• 5:14
  and
• 5:14
  went
• 5:14
  on
• 5:14
  not
• 5:15
  too
• 5:15
  long
• 5:15
  afterward
• 5:16
  to
• 5:16
  make
• 5:16
  and
• 5:17
  create
• 5:17
  human
• 5:17
  made.
• 5:18
  Human
• 5:18
  made
• 5:18
  is
• 5:19
  probably
• 5:19
  a
• 5:19
  brand
• 5:19
  that
• 5:19
  many
• 5:20
  people
• 5:20
  know
• 5:20
  about.
• 5:21
  What
• 5:21
  I
• 5:21
  focus
• 5:21
  on
• 5:22
  with
• 5:22
  that
• 5:22
  is
• 5:22
  that
• 5:23
  there
• 5:23
  were
• 5:23
  differences
• 5:24
  between
• 5:24
  the
• 5:24
  two.
• 5:24
  Cause
• 5:25
  you
• 5:25
  might
• 5:25
  think
• 5:25
  to
• 5:25
  yourself,
• 5:25
  well,
• 5:26
  wait
• 5:26
  a
• 5:26
  minute,
• 5:26
  he's
• 5:26
  going
• 5:26
  from
• 5:27
  bape
• 5:27
  to
• 5:27
  human
• 5:27
  made
• 5:28
  of.
• 5:28
  Both
• 5:28
  are
• 5:28
  streetwear
• 5:29
  brands.
• 5:29
  What's
• 5:30
  the
• 5:30
  difference?
• 5:31
  The
• 5:31
  difference
• 5:31
  is,
• 5:32
  I
• 5:32
  believe
• 5:32
  that
• 5:32
  for
• 5:33
  the
• 5:33
  most
• 5:33
  part,
• 5:33
  Bape
• 5:34
  was
• 5:34
  really
• 5:34
  focused
• 5:35
  on
• 5:35
  the
• 5:35
  present.
• 5:36
  They
• 5:36
  were
• 5:36
  focused
• 5:37
  on
• 5:37
  things
• 5:37
  that
• 5:37
  were
• 5:38
  big
• 5:38
  now,
• 5:38
  putting
• 5:39
  their
• 5:39
  own
• 5:39
  stamp,
• 5:40
  their
• 5:40
  own
• 5:40
  interpretation
• 5:41
  on
• 5:41
  things
• 5:41
  that
• 5:41
  were
• 5:42
  happening
• 5:42
  now.
• 5:43
  Whereas
• 5:43
  if
• 5:43
  you
• 5:43
  go
• 5:44
  back
• 5:44
  and
• 5:44
  look
• 5:44
  at
• 5:44
  human
• 5:44
  made,
• 5:45
  it
• 5:45
  is
• 5:45
  trying
• 5:46
  to
• 5:46
  hearken
• 5:46
  back
• 5:47
  to
• 5:47
  a
• 5:47
  different
• 5:48
  era.
• 5:48
  It's
• 5:49
  more
• 5:49
  of
• 5:49
  a
• 5:49
  vintage
• 5:49
  look.
• 5:50
  They're
• 5:50
  going
• 5:50
  for
• 5:51
  a
• 5:51
  more
• 5:51
  rugged
• 5:51
  look,
• 5:52
  more
• 5:52
  workman
• 5:53
  like
• 5:53
  look.
• 5:54
  And
• 5:54
  that's
• 5:54
  completely
• 5:55
  different
• 5:55
  from
• 5:55
  what
• 5:56
  Bape
• 5:56
  was
• 5:56
  trying
• 5:56
  to
• 5:56
  accomplish.
• 5:57
  For
• 5:58
  Nego.
• 5:59
  This
• 5:59
  was
• 5:59
  kind
• 5:59
  of
• 5:59
  carving
• 6:00
  out
• 6:00
  a
• 6:00
  different
• 6:01
  space
• 6:01
  for
• 6:01
  himself,
• 6:02
  padding
• 6:02
  his
• 6:03
  resume,
• 6:03
  doing
• 6:04
  something
• 6:04
  different,
• 6:05
  having
• 6:05
  his
• 6:06
  name,
• 6:06
  his
• 6:06
  face,
• 6:07
  his
• 6:07
  influence,
• 6:07
  and
• 6:08
  his
• 6:08
  ideas
• 6:09
  on
• 6:09
  something
• 6:09
  that
• 6:10
  would
• 6:10
  touch
• 6:10
  a
• 6:10
  new
• 6:11
  subgenre
• 6:11
  within
• 6:12
  streetwear.
• 6:12
  And
• 6:13
  obviously,
• 6:13
  it
• 6:13
  was
• 6:13
  playing
• 6:14
  up
• 6:14
  to
• 6:14
  current
• 6:14
  things
• 6:15
  that
• 6:15
  were
• 6:15
  hype
• 6:16
  at
• 6:16
  the
• 6:16
  time,
• 6:16
  in
• 6:16
  a
• 6:16
  way,
• 6:17
  but
• 6:17
  it
• 6:17
  was
• 6:18
  doing
• 6:18
  so
• 6:18
  by
• 6:18
  paying
• 6:18
  homage
• 6:19
  to
• 6:19
  the
• 6:19
  past,
• 6:19
  which
• 6:20
  is
• 6:20
  something
• 6:20
  that
• 6:20
  I
• 6:20
  believe
• 6:21
  was
• 6:22
  a
• 6:22
  different
• 6:22
  direction
• 6:23
  for
• 6:23
  him
• 6:23
  at
• 6:23
  the
• 6:23
  time.
• 6:24
  And
• 6:24
  so
• 6:24
  you
• 6:24
  go
• 6:25
  through
• 6:25
  all
• 6:25
  that
• 6:25
  stuff,
• 6:26
  you
• 6:26
  have
• 6:26
  a
• 6:26
  new
• 6:26
  direction
• 6:27
  and
• 6:27
  everything
• 6:28
  is
• 6:28
  great.
• 6:28
  Nico
• 6:29
  continues
• 6:29
  to
• 6:30
  do
• 6:30
  what
• 6:30
  he
• 6:30
  does.
• 6:31
  Everything's
• 6:31
  awesome.
• 6:32
  And
• 6:32
  then
• 6:32
  all
• 6:32
  of
• 6:33
  a
• 6:33
  sudden,
• 6:33
  Nike
• 6:34
  decides
• 6:34
  that
• 6:34
  they're
• 6:34
  going
• 6:35
  to
• 6:35
  sue
• 6:35
  bape
• 6:35
  over
• 6:36
  the
• 6:36
  bape
• 6:36
  stip.
• 6:37
  Really,
• 6:37
  the
• 6:37
  design
• 6:38
  that
• 6:38
  they
• 6:38
  feel
• 6:39
  is
• 6:39
  a
• 6:39
  copyright
• 6:40
  infringement
• 6:40
  of
• 6:41
  the
• 6:41
  Air
• 6:41
  Force
• 6:41
  one.
• 6:42
  We
• 6:42
  already
• 6:42
  talked
• 6:42
  about
• 6:42
  that
• 6:43
  earlier,
• 6:43
  that
• 6:43
  the
• 6:43
  Air
• 6:43
  Force
• 6:44
  one
• 6:44
  is
• 6:44
  being
• 6:44
  paid
• 6:45
  homage
• 6:45
  to
• 6:45
  through
• 6:46
  the
• 6:46
  BAPE
• 6:46
  stuff.
• 6:47
  The
• 6:47
  funny
• 6:47
  part
• 6:47
  is
• 6:47
  this
• 6:47
  happened,
• 6:48
  I
• 6:48
  believe,
• 6:48
  in
• 6:48
  2023,
• 6:50
  and
• 6:50
  this
• 6:50
  was
• 6:50
  around
• 6:50
  the
• 6:51
  time
• 6:51
  that
• 6:51
  Nike
• 6:51
  was
• 6:51
  suing
• 6:52
  Stockx.
• 6:52
  They've
• 6:52
  been
• 6:53
  suing
• 6:53
  all
• 6:53
  different
• 6:54
  parties
• 6:54
  over
• 6:55
  counterfeits,
• 6:55
  over
• 6:56
  copyrights,
• 6:56
  so
• 6:57
  many
• 6:57
  things.
• 6:58
  And
• 6:58
  you
• 6:58
  fast
• 6:58
  forward
• 6:59
  to
• 6:59
  2024,
• 6:59
  a
• 7:00
  little
• 7:00
  bit
• 7:00
  earlier
• 7:00
  this
• 7:00
  year,
• 7:01
  I
• 7:01
  think
• 7:01
  it
• 7:01
  was
• 7:01
  March,
• 7:01
  April
• 7:02
  timeframe.
• 7:03
  And
• 7:03
  those
• 7:03
  two
• 7:03
  parties
• 7:04
  settled.
• 7:04
  Bape
• 7:05
  and
• 7:05
  Nike
• 7:05
  actually
• 7:05
  settled
• 7:06
  their
• 7:06
  lawsuit.
• 7:07
  And
• 7:07
  then
• 7:07
  the
• 7:08
  intriguing
• 7:08
  part
• 7:08
  happened.
• 7:09
  Nike
• 7:09
  announced
• 7:10
  that
• 7:10
  Nego
• 7:11
  was
• 7:11
  finally
• 7:11
  going
• 7:12
  to
• 7:12
  be
• 7:12
  joining
• 7:12
  the
• 7:13
  brand
• 7:13
  and
• 7:13
  collaborating
• 7:14
  with
• 7:14
  them
• 7:14
  in
• 7:15
  an
• 7:15
  official
• 7:15
  capacity.
• 7:16
  When
• 7:16
  I
• 7:17
  heard
• 7:17
  that
• 7:17
  and
• 7:17
  saw
• 7:18
  the
• 7:18
  news
• 7:18
  of
• 7:18
  the
• 7:18
  lawsuit
• 7:19
  settlement,
• 7:19
  and
• 7:19
  this
• 7:19
  is
• 7:20
  probably
• 7:20
  something
• 7:21
  that
• 7:21
  is
• 7:22
  out
• 7:22
  there
• 7:22
  in
• 7:22
  the
• 7:22
  space
• 7:22
  or
• 7:23
  maybe
• 7:23
  has
• 7:23
  been
• 7:23
  explained
• 7:24
  by
• 7:24
  him,
• 7:24
  I
• 7:25
  don't
• 7:25
  know.
• 7:25
  But
• 7:26
  at
• 7:26
  the
• 7:26
  time
• 7:26
  I
• 7:26
  thought
• 7:26
  to
• 7:27
  myself,
• 7:27
  I
• 7:27
  wonder
• 7:28
  if
• 7:28
  his
• 7:28
  collaboration
• 7:29
  with
• 7:29
  Nike
• 7:30
  had
• 7:30
  something
• 7:30
  to
• 7:31
  do
• 7:31
  with
• 7:31
  the
• 7:31
  settlement.
• 7:32
  It
• 7:32
  was
• 7:33
  almost
• 7:33
  like,
• 7:33
  hey,
• 7:33
  look,
• 7:34
  we're
• 7:34
  going
• 7:34
  to
• 7:34
  go
• 7:35
  easy
• 7:35
  on
• 7:35
  you
• 7:35
  in
• 7:35
  this
• 7:36
  settlement.
• 7:36
  You've
• 7:37
  clearly
• 7:37
  infringed
• 7:38
  on
• 7:38
  our
• 7:38
  copyright,
• 7:39
  our
• 7:39
  design,
• 7:40
  and
• 7:40
  instead
• 7:41
  of
• 7:41
  making
• 7:41
  you
• 7:41
  pay
• 7:42
  all
• 7:42
  of
• 7:42
  this
• 7:42
  back,
• 7:43
  why
• 7:43
  don't
• 7:43
  you
• 7:44
  come
• 7:44
  work
• 7:44
  for
• 7:44
  us,
• 7:45
  design
• 7:45
  some
• 7:46
  things,
• 7:46
  make
• 7:46
  some
• 7:47
  money
• 7:47
  and
• 7:48
  we'll
• 7:48
  call
• 7:48
  it
• 7:48
  even.
• 7:49
  I
• 7:49
  have
• 7:49
  no
• 7:49
  idea
• 7:49
  if
• 7:50
  that's
• 7:50
  what
• 7:50
  actually
• 7:50
  happened.
• 7:50
  That
• 7:51
  is
• 7:51
  pure
• 7:51
  speculation
• 7:52
  on
• 7:52
  my
• 7:52
  part.
• 7:53
  Somebody
• 7:53
  out
• 7:53
  there
• 7:53
  may
• 7:54
  know
• 7:54
  more
• 7:54
  than
• 7:54
  I
• 7:54
  do.
• 7:54
  Hell,
• 7:55
  even
• 7:55
  Nego
• 7:55
  might
• 7:56
  be
• 7:56
  listening
• 7:56
  to
• 7:56
  this
• 7:56
  and
• 7:56
  say,
• 7:56
  no,
• 7:57
  that's
• 7:57
  exactly
• 7:57
  wrong.
• 7:58
  But
• 7:58
  that's
• 7:58
  what
• 7:58
  I
• 7:58
  thought.
• 7:58
  And
• 7:59
  I
• 7:59
  wondered,
• 7:59
  and
• 7:59
  I
• 7:59
  think
• 7:59
  other
• 8:00
  people
• 8:00
  wondered
• 8:00
  it
• 8:00
  too.
• 8:01
  And
• 8:01
  I
• 8:01
  think
• 8:01
  it
• 8:01
  was
• 8:01
  a
• 8:01
  natural
• 8:02
  question
• 8:02
  to
• 8:02
  ask,
• 8:03
  a
• 8:03
  natural
• 8:04
  progression
• 8:04
  of
• 8:04
  all
• 8:04
  the
• 8:05
  information,
• 8:05
  all
• 8:05
  the
• 8:06
  context
• 8:06
  clues
• 8:06
  that
• 8:07
  we
• 8:07
  were
• 8:07
  getting
• 8:07
  over
• 8:07
  this
• 8:08
  time
• 8:08
  period.
• 8:08
  And
• 8:09
  so
• 8:09
  everybody
• 8:10
  is
• 8:10
  kind
• 8:10
  of
• 8:10
  excited
• 8:11
  or
• 8:11
  at
• 8:11
  least
• 8:11
  intrigued
• 8:12
  by
• 8:12
  the
• 8:12
  idea
• 8:12
  of
• 8:12
  Nego
• 8:13
  is
• 8:13
  actually
• 8:13
  going
• 8:13
  to
• 8:13
  be
• 8:14
  working
• 8:14
  with
• 8:14
  Nike.
• 8:15
  What
• 8:15
  is
• 8:16
  that
• 8:16
  actually
• 8:16
  going
• 8:16
  to
• 8:16
  look
• 8:16
  like?
• 8:17
  It's
• 8:17
  pretty
• 8:17
  common
• 8:18
  in
• 8:18
  today's
• 8:18
  sneaker
• 8:19
  world
• 8:19
  to
• 8:19
  have
• 8:19
  a
• 8:19
  lot
• 8:19
  of
• 8:19
  things
• 8:20
  spoiled.
• 8:20
  Over
• 8:21
  the
• 8:21
  last
• 8:21
  few
• 8:21
  months
• 8:22
  we
• 8:22
  have
• 8:22
  obviously
• 8:22
  seen
• 8:23
  pictures,
• 8:24
  possible
• 8:24
  mock
• 8:25
  ups
• 8:25
  of
• 8:25
  what
• 8:25
  this
• 8:26
  initial
• 8:26
  collaboration
• 8:27
  is
• 8:27
  going
• 8:27
  to
• 8:27
  look
• 8:27
  like.
• 8:28
  Obviously
• 8:28
  there's
• 8:29
  going
• 8:29
  to
• 8:29
  be
• 8:29
  street
• 8:29
  wear,
• 8:29
  there's
• 8:30
  going
• 8:30
  to
• 8:30
  be
• 8:30
  clothes
• 8:31
  and
• 8:31
  those
• 8:31
  have
• 8:31
  his
• 8:32
  branding
• 8:32
  on
• 8:32
  it
• 8:32
  instead
• 8:33
  of
• 8:33
  Nike.
• 8:33
  A
• 8:33
  lot
• 8:33
  of
• 8:33
  people
• 8:34
  like
• 8:34
  that.
• 8:35
  Not
• 8:35
  for
• 8:35
  me,
• 8:36
  but
• 8:36
  I
• 8:36
  can
• 8:36
  understand
• 8:36
  why
• 8:37
  people
• 8:37
  like
• 8:37
  that,
• 8:37
  people
• 8:38
  who
• 8:38
  have
• 8:38
  reverence
• 8:38
  to
• 8:39
  him.
• 8:39
  And
• 8:39
  the
• 8:39
  other
• 8:40
  part
• 8:40
  of
• 8:40
  it
• 8:40
  was
• 8:40
  what
• 8:40
  kind
• 8:40
  of
• 8:41
  sneakers
• 8:41
  is
• 8:41
  he
• 8:41
  going
• 8:41
  to
• 8:41
  come
• 8:42
  out
• 8:42
  with?
• 8:42
  And
• 8:42
  what
• 8:43
  they
• 8:43
  decided
• 8:43
  on
• 8:43
  was
• 8:44
  an
• 8:44
  Air
• 8:44
  Force
• 8:44
  three
• 8:44
  collaboration.
• 8:45
  I
• 8:45
  believe
• 8:45
  it's
• 8:46
  two
• 8:46
  colorways,
• 8:47
  Air
• 8:47
  Force
• 8:47
  three.
• 8:48
  I
• 8:48
  just
• 8:48
  want
• 8:48
  that
• 8:48
  to
• 8:49
  settle
• 8:49
  in.
• 8:49
  If
• 8:50
  you're
• 8:50
  listening
• 8:50
  to
• 8:50
  this
• 8:50
  right
• 8:51
  now,
• 8:51
  and
• 8:51
  you've
• 8:51
  been
• 8:52
  in
• 8:52
  the
• 8:52
  game
• 8:52
  not
• 8:52
  very
• 8:53
  long,
• 8:53
  how
• 8:53
  many
• 8:54
  people
• 8:54
  actually
• 8:54
  know
• 8:55
  that
• 8:55
  there
• 8:55
  was
• 8:55
  an
• 8:55
  air
• 8:56
  force
• 8:56
  three?
• 8:56
  The
• 8:57
  Air
• 8:57
  Force
• 8:57
  one
• 8:57
  is
• 8:57
  talked
• 8:58
  about
• 8:58
  almost
• 8:58
  as
• 8:59
  royalty,
• 9:00
  and
• 9:00
  rightfully
• 9:00
  so.
• 9:01
  It
• 9:01
  has
• 9:01
  been
• 9:01
  around
• 9:01
  for
• 9:02
  a
• 9:02
  very
• 9:02
  long
• 9:02
  time.
• 9:03
  It
• 9:03
  has
• 9:03
  been
• 9:03
  a
• 9:04
  staple.
• 9:04
  It's
• 9:04
  kind
• 9:05
  of
• 9:05
  something
• 9:05
  that
• 9:05
  you
• 9:05
  can
• 9:05
  always
• 9:06
  rely
• 9:06
  on.
• 9:06
  The
• 9:06
  Air
• 9:06
  Force
• 9:07
  one
• 9:07
  is
• 9:07
  all
• 9:07
  reliable.
• 9:08
  You
• 9:08
  know
• 9:08
  that
• 9:09
  if
• 9:09
  you
• 9:09
  have
• 9:09
  it,
• 9:09
  you
• 9:09
  can
• 9:10
  always
• 9:10
  wear
• 9:10
  it,
• 9:10
  you
• 9:10
  can
• 9:10
  always
• 9:11
  pair
• 9:11
  it
• 9:11
  with
• 9:11
  something.
• 9:12
  And
• 9:12
  even
• 9:12
  when
• 9:12
  they
• 9:13
  do
• 9:13
  colors,
• 9:13
  even
• 9:13
  when
• 9:13
  they
• 9:14
  do
• 9:14
  collaborations,
• 9:14
  they
• 9:15
  maybe
• 9:15
  don't
• 9:15
  hit
• 9:15
  the
• 9:15
  hype
• 9:16
  train,
• 9:16
  but
• 9:17
  they're
• 9:17
  always
• 9:17
  pretty
• 9:17
  solid
• 9:18
  and
• 9:18
  you
• 9:18
  can
• 9:18
  really
• 9:19
  get
• 9:19
  away
• 9:19
  if
• 9:19
  you
• 9:20
  have
• 9:20
  the
• 9:20
  certain
• 9:20
  body
• 9:20
  type
• 9:21
  and
• 9:21
  you
• 9:21
  actually
• 9:21
  like
• 9:22
  the
• 9:22
  shoe
• 9:22
  wearing
• 9:23
  Air
• 9:23
  Force
• 9:23
  ones
• 9:24
  and
• 9:24
  pretty
• 9:24
  much
• 9:25
  looking
• 9:25
  good
• 9:25
  all
• 9:25
  the
• 9:26
  time.
• 9:26
  But
• 9:26
  the
• 9:27
  Air
• 9:27
  Force
• 9:27
  three
• 9:27
  is
• 9:27
  not
• 9:28
  that.
• 9:28
  The
• 9:28
  Air
• 9:28
  Force
• 9:29
  two
• 9:29
  came
• 9:29
  out,
• 9:30
  and
• 9:30
  I'm
• 9:30
  glad
• 9:30
  that
• 9:31
  they
• 9:31
  actually
• 9:31
  went
• 9:31
  down
• 9:31
  the
• 9:31
  road
• 9:32
  of
• 9:32
  trying
• 9:32
  something
• 9:32
  different.
• 9:33
  Didn't
• 9:34
  really
• 9:34
  hit.
• 9:34
  They
• 9:35
  went
• 9:35
  for
• 9:35
  an
• 9:35
  air
• 9:35
  force
• 9:35
  three,
• 9:36
  tried
• 9:36
  something
• 9:36
  new.
• 9:37
  The
• 9:37
  thing
• 9:37
  about
• 9:38
  the
• 9:38
  shoes
• 9:38
  at
• 9:38
  that
• 9:39
  time
• 9:39
  was
• 9:39
  everything
• 9:39
  was
• 9:40
  bulky.
• 9:40
  And
• 9:41
  fast
• 9:41
  forward
• 9:41
  to
• 9:42
  2024
• 9:43
  doesn't
• 9:43
  really
• 9:44
  fit
• 9:44
  in
• 9:44
  with
• 9:44
  today's
• 9:44
  aesthetic.
• 9:45
  I
• 9:45
  think
• 9:45
  there
• 9:45
  was
• 9:45
  a
• 9:46
  time
• 9:46
  period
• 9:46
  where
• 9:46
  you
• 9:47
  had
• 9:47
  the
• 9:47
  easy
• 9:47
  wave
• 9:48
  runner,
• 9:48
  a
• 9:49
  lot
• 9:49
  of
• 9:49
  the
• 9:49
  Balenciagas
• 9:50
  that
• 9:50
  chunky
• 9:50
  was
• 9:51
  big.
• 9:51
  We're
• 9:51
  past
• 9:52
  that
• 9:52
  now.
• 9:52
  And
• 9:53
  so
• 9:53
  Niko
• 9:53
  comes
• 9:53
  out
• 9:54
  with
• 9:54
  this
• 9:54
  very
• 9:54
  colorful
• 9:55
  rendition
• 9:55
  of
• 9:55
  the
• 9:55
  shoe.
• 9:56
  They
• 9:56
  took
• 9:56
  some
• 9:56
  risks,
• 9:57
  which
• 9:57
  I
• 9:57
  definitely
• 9:57
  appreciate,
• 9:58
  but
• 9:59
  overall,
• 9:59
  I
• 9:59
  had
• 10:00
  to
• 10:00
  wonder,
• 10:00
  does
• 10:00
  it
• 10:01
  really
• 10:01
  matter?
• 10:01
  Because
• 10:02
  the
• 10:02
  air
• 10:02
  Force
• 10:02
  three
• 10:02
  is
• 10:03
  not
• 10:03
  a
• 10:03
  silhouette
• 10:04
  that
• 10:04
  matters.
• 10:04
  And
• 10:05
  while
• 10:05
  I
• 10:05
  always
• 10:05
  appreciate
• 10:06
  when
• 10:06
  they
• 10:07
  deep
• 10:07
  dive
• 10:07
  into
• 10:08
  the
• 10:08
  archive
• 10:08
  for
• 10:08
  something
• 10:09
  like
• 10:09
  this,
• 10:10
  it
• 10:10
  still
• 10:10
  has
• 10:11
  to
• 10:11
  have
• 10:11
  meaning.
• 10:11
  It
• 10:11
  still
• 10:12
  has
• 10:12
  to
• 10:12
  be
• 10:12
  able
• 10:13
  to
• 10:13
  bring
• 10:14
  new
• 10:14
  feelings
• 10:15
  to
• 10:15
  the
• 10:15
  sneaker
• 10:16
  culture.
• 10:16
  That's
• 10:16
  something
• 10:16
  that
• 10:17
  Greg
• 10:17
  said
• 10:17
  on
• 10:17
  sneak
• 10:17
  this
• 10:18
  a
• 10:18
  couple
• 10:18
  of
• 10:18
  weeks
• 10:18
  ago
• 10:18
  about
• 10:19
  bringing
• 10:19
  new
• 10:19
  feelings.
• 10:20
  And
• 10:20
  does
• 10:20
  this
• 10:21
  shoe,
• 10:21
  even
• 10:22
  if
• 10:22
  it's
• 10:22
  designed
• 10:22
  by
• 10:22
  Nego,
• 10:23
  even
• 10:23
  if
• 10:23
  his
• 10:23
  name
• 10:24
  is
• 10:24
  on
• 10:24
  it,
• 10:24
  does
• 10:24
  it
• 10:24
  bring
• 10:25
  new
• 10:25
  feelings
• 10:25
  to
• 10:25
  the
• 10:26
  culture
• 10:26
  in
• 10:27
  2024,
• 10:27
  do
• 10:28
  people
• 10:28
  care
• 10:28
  at
• 10:29
  all
• 10:29
  about
• 10:29
  the
• 10:29
  Air
• 10:29
  Force
• 10:30
  three?
• 10:30
  And
• 10:31
  I
• 10:31
  think
• 10:31
  the
• 10:31
  Air
• 10:31
  force
• 10:31
  three
• 10:32
  falls
• 10:32
  into
• 10:32
  this
• 10:32
  category
• 10:33
  of
• 10:33
  it
• 10:33
  means
• 10:34
  a
• 10:34
  lot
• 10:34
  to
• 10:34
  you.
• 10:35
  If
• 10:35
  it
• 10:35
  meant
• 10:35
  a
• 10:36
  lot
• 10:36
  to
• 10:36
  you
• 10:36
  before,
• 10:37
  and
• 10:37
  I
• 10:37
  always
• 10:37
  say
• 10:37
  this
• 10:38
  when
• 10:38
  it
• 10:38
  comes
• 10:38
  to
• 10:38
  movies,
• 10:39
  if
• 10:39
  you
• 10:39
  grew
• 10:39
  up
• 10:39
  in
• 10:39
  a
• 10:40
  certain
• 10:40
  era,
• 10:40
  and
• 10:40
  let's
• 10:41
  take
• 10:41
  eighties
• 10:41
  comedies,
• 10:42
  for
• 10:42
  example.
• 10:43
  If
• 10:43
  eighties
• 10:43
  comedies
• 10:44
  weren't
• 10:44
  something
• 10:44
  you
• 10:44
  saw
• 10:45
  early
• 10:45
  in
• 10:45
  your
• 10:46
  life,
• 10:46
  and
• 10:46
  you're
• 10:46
  now
• 10:46
  seeing
• 10:47
  them
• 10:47
  in
• 10:47
  your
• 10:47
  thirties
• 10:47
  and
• 10:47
  forties,
• 10:48
  you
• 10:48
  probably
• 10:48
  think
• 10:49
  that
• 10:49
  they're
• 10:49
  lame.
• 10:50
  So
• 10:50
  if
• 10:50
  you
• 10:50
  never
• 10:51
  saw
• 10:51
  an
• 10:51
  Air
• 10:51
  force
• 10:51
  three,
• 10:52
  never
• 10:52
  wore
• 10:53
  one,
• 10:53
  never
• 10:54
  even
• 10:54
  had
• 10:54
  an
• 10:54
  encounter
• 10:55
  with
• 10:55
  one,
• 10:55
  and
• 10:55
  now
• 10:56
  you're
• 10:56
  seeing
• 10:56
  an
• 10:56
  Air
• 10:56
  force
• 10:57
  three,
• 10:57
  you
• 10:57
  probably
• 10:58
  are
• 10:58
  thinking
• 10:58
  that
• 10:58
  it's
• 10:59
  lame
• 10:59
  and
• 10:59
  that
• 10:59
  it's
• 10:59
  whack.
• 11:00
  And
• 11:00
  I
• 11:00
  don't
• 11:01
  necessarily
• 11:01
  fault
• 11:02
  you
• 11:02
  for
• 11:02
  that
• 11:02
  in
• 11:02
  any
• 11:03
  way.
• 11:03
  I
• 11:04
  would
• 11:04
  venture
• 11:04
  a
• 11:04
  guess
• 11:04
  that
• 11:05
  the
• 11:05
  Air
• 11:05
  Force
• 11:05
  three
• 11:06
  means
• 11:06
  something
• 11:07
  to
• 11:07
  Nico.
• 11:07
  He's
• 11:08
  obviously
• 11:08
  been
• 11:08
  in
• 11:08
  the
• 11:08
  game
• 11:09
  a
• 11:09
  very
• 11:09
  long
• 11:10
  time,
• 11:10
  probably
• 11:11
  has
• 11:11
  tons
• 11:11
  of
• 11:12
  stories
• 11:12
  in
• 11:12
  his
• 11:12
  mind,
• 11:13
  and
• 11:13
  maybe
• 11:13
  that
• 11:13
  he's
• 11:13
  told
• 11:13
  elsewhere
• 11:14
  about
• 11:14
  shoes
• 11:15
  that
• 11:15
  he
• 11:15
  has
• 11:15
  connected
• 11:15
  with.
• 11:16
  Perhaps
• 11:16
  it
• 11:17
  was
• 11:17
  one
• 11:17
  of
• 11:17
  the
• 11:17
  first
• 11:17
  shoes
• 11:17
  that
• 11:18
  he
• 11:18
  got.
• 11:18
  Who
• 11:19
  knows?
• 11:19
  What
• 11:19
  the
• 11:19
  story
• 11:19
  is,
• 11:20
  but
• 11:20
  I
• 11:20
  think
• 11:20
  it
• 11:20
  does
• 11:21
  have
• 11:21
  some
• 11:21
  meaning
• 11:22
  to
• 11:22
  him
• 11:22
  internally.
• 11:23
  But
• 11:23
  it
• 11:24
  has
• 11:24
  to
• 11:24
  have
• 11:24
  meaning
• 11:24
  to
• 11:25
  sneaker
• 11:25
  culture
• 11:26
  overall.
• 11:26
  If
• 11:27
  we
• 11:27
  are
• 11:27
  going
• 11:27
  to
• 11:28
  feel
• 11:28
  a
• 11:28
  certain
• 11:28
  way
• 11:28
  about
• 11:29
  it,
• 11:29
  we
• 11:29
  have
• 11:29
  to
• 11:29
  feel
• 11:30
  a
• 11:30
  certain
• 11:30
  way
• 11:30
  about
• 11:30
  it
• 11:30
  for
• 11:30
  the
• 11:31
  right
• 11:31
  reasons.
• 11:31
  And
• 11:31
  I
• 11:31
  don't
• 11:32
  feel
• 11:32
  like
• 11:32
  this
• 11:32
  collaboration
• 11:33
  really
• 11:33
  accomplishes
• 11:34
  that.
• 11:34
  While
• 11:35
  they
• 11:35
  take
• 11:35
  risks,
• 11:35
  while
• 11:36
  it
• 11:36
  looks
• 11:36
  cool,
• 11:37
  it's
• 11:37
  just
• 11:37
  not
• 11:38
  for
• 11:38
  me,
• 11:38
  and
• 11:38
  I
• 11:38
  would
• 11:39
  assume
• 11:39
  that
• 11:39
  it's
• 11:40
  not
• 11:40
  for
• 11:40
  a
• 11:40
  lot
• 11:40
  of
• 11:41
  people.
• 11:41
  And
• 11:41
  so
• 11:42
  it
• 11:42
  begs
• 11:42
  the
• 11:42
  question
• 11:42
  of
• 11:43
  Nego's
• 11:44
  relevance
• 11:44
  in
• 11:44
  2024.
• 11:46
  I
• 11:46
  don't
• 11:46
  think
• 11:46
  that
• 11:46
  he
• 11:47
  personally
• 11:47
  cares
• 11:48
  about
• 11:48
  his
• 11:48
  relevance.
• 11:49
  That's
• 11:49
  not
• 11:49
  why
• 11:49
  he's
• 11:49
  doing
• 11:50
  this.
• 11:50
  He
• 11:50
  has
• 11:51
  already
• 11:51
  established
• 11:51
  himself,
• 11:52
  like
• 11:52
  I
• 11:52
  said,
• 11:53
  when
• 11:53
  it
• 11:53
  comes
• 11:53
  to
• 11:54
  Mount
• 11:54
  Rushmores,
• 11:54
  he's
• 11:55
  probably
• 11:55
  on
• 11:55
  a
• 11:55
  lot
• 11:55
  of
• 11:56
  people's,
• 11:56
  if
• 11:56
  not
• 11:56
  right
• 11:57
  outside
• 11:57
  of
• 11:57
  it.
• 11:58
  And
• 11:58
  for
• 11:58
  Nego,
• 11:59
  I
• 11:59
  think
• 12:00
  that
• 12:00
  this
• 12:00
  just
• 12:00
  adds
• 12:00
  another
• 12:01
  layer
• 12:01
  to
• 12:01
  his
• 12:01
  legacy.
• 12:02
  But
• 12:02
  it
• 12:02
  doesn't
• 12:03
  cement
• 12:03
  his
• 12:03
  legacy
• 12:04
  in
• 12:04
  any
• 12:04
  way.
• 12:05
  It's
• 12:05
  not
• 12:05
  necessary.
• 12:06
  And
• 12:07
  so
• 12:07
  for
• 12:07
  that
• 12:07
  reason,
• 12:08
  I
• 12:08
  do
• 12:09
  wonder
• 12:09
  if
• 12:09
  this
• 12:10
  partnership
• 12:11
  over
• 12:11
  the
• 12:11
  long
• 12:11
  haul
• 12:12
  is
• 12:12
  actually
• 12:12
  going
• 12:13
  to
• 12:13
  matter.
• 12:13
  Is
• 12:14
  it
• 12:14
  actually
• 12:14
  going
• 12:14
  to
• 12:14
  move
• 12:14
  the
• 12:14
  needle
• 12:15
  now?
• 12:15
  There
• 12:15
  is
• 12:16
  a
• 12:16
  still
• 12:16
  time
• 12:16
  to
• 12:17
  figure
• 12:17
  out
• 12:17
  whether
• 12:17
  that's
• 12:18
  true.
• 12:18
  They're
• 12:18
  going
• 12:18
  to
• 12:19
  do
• 12:19
  a
• 12:19
  lot
• 12:19
  more
• 12:19
  work,
• 12:19
  I
• 12:20
  assume.
• 12:20
  But
• 12:21
  this
• 12:21
  first
• 12:21
  iteration,
• 12:22
  I
• 12:22
  just
• 12:22
  have
• 12:23
  to
• 12:23
  wonder
• 12:23
  if
• 12:23
  maybe
• 12:24
  they
• 12:24
  missed
• 12:24
  the
• 12:24
  mark
• 12:24
  a
• 12:24
  little
• 12:25
  bit
• 12:25
  in
• 12:25
  trying
• 12:25
  to
• 12:25
  do
• 12:26
  something
• 12:26
  different,
• 12:26
  which
• 12:27
  I
• 12:27
  appreciate.
• 12:28
  But
• 12:28
  once
• 12:28
  again,
• 12:28
  the
• 12:29
  execution
• 12:29
  is
• 12:29
  just
• 12:30
  not
• 12:30
  there
• 12:30
  in
• 12:30
  terms
• 12:30
  of
• 12:31
  storytelling.
• 12:32
  And
• 12:32
  before
• 12:32
  we
• 12:32
  get
• 12:32
  to
• 12:32
  the
• 12:33
  end,
• 12:33
  of
• 12:33
  course,
• 12:33
  we
• 12:34
  have
• 12:34
  a
• 12:34
  release
• 12:34
  of
• 12:34
  the
• 12:34
  week.
• 12:48
  Release
• 12:49
  of
• 12:49
  the
• 12:49
  week,
• 12:50
  where
• 12:50
  I
• 12:50
  like
• 12:50
  to
• 12:50
  highlight
• 12:51
  a
• 12:51
  shoe
• 12:51
  that
• 12:51
  catches
• 12:51
  my
• 12:52
  eye.
• 12:52
  It's
• 12:52
  not
• 12:52
  always
• 12:53
  hype.
• 12:53
  Sometimes
• 12:53
  it
• 12:53
  is.
• 12:54
  It's
• 12:54
  just
• 12:54
  one
• 12:55
  that
• 12:55
  I
• 12:55
  want
• 12:55
  you
• 12:55
  to
• 12:55
  know
• 12:55
  about.
• 12:56
  And
• 12:56
  this
• 12:56
  week
• 12:57
  I'm
• 12:57
  highlighting
• 12:58
  a
• 12:58
  shoe
• 12:58
  that's
• 12:58
  going
• 12:59
  to
• 12:59
  preview
• 12:59
  something
• 12:59
  that
• 12:59
  we
• 13:00
  are
• 13:00
  going
• 13:00
  to
• 13:00
  talk
• 13:00
  about
• 13:00
  in
• 13:00
  the
• 13:01
  next
• 13:01
  episode,
• 13:01
  October
• 13:02
  19,
• 13:02
  which
• 13:03
  as
• 13:03
  of
• 13:03
  the
• 13:03
  release
• 13:03
  of
• 13:03
  this
• 13:04
  episode
• 13:04
  is
• 13:04
  tomorrow.
• 13:05
  So
• 13:05
  my
• 13:06
  apologies
• 13:06
  if
• 13:06
  you're
• 13:06
  getting
• 13:07
  to
• 13:07
  this
• 13:07
  late,
• 13:07
  but
• 13:08
  the
• 13:08
  Nike
• 13:08
  what,
• 13:08
  the
• 13:09
  co
• 13:09
  dot
• 13:09
  JP
• 13:10
  dunk
• 13:11
  low.
• 13:11
  Not
• 13:12
  because
• 13:12
  it's
• 13:12
  a
• 13:12
  dunk
• 13:12
  low
• 13:13
  and
• 13:13
  not
• 13:13
  necessarily
• 13:14
  because
• 13:14
  it's
• 13:14
  fire.
• 13:15
  As
• 13:15
  a
• 13:15
  matter
• 13:15
  of
• 13:15
  fact,
• 13:16
  I'm
• 13:16
  not
• 13:16
  a
• 13:16
  huge
• 13:16
  fan
• 13:16
  of
• 13:17
  this
• 13:17
  shoe
• 13:17
  at
• 13:17
  all.
• 13:17
  I
• 13:17
  think
• 13:18
  what
• 13:18
  the
• 13:18
  products
• 13:19
  in
• 13:19
  general
• 13:19
  kind
• 13:19
  of
• 13:19
  can
• 13:20
  be
• 13:20
  weird.
• 13:20
  But
• 13:21
  the
• 13:21
  reason
• 13:21
  I
• 13:21
  say
• 13:21
  that
• 13:21
  I
• 13:22
  want
• 13:22
  to
• 13:22
  highlight
• 13:22
  this
• 13:22
  is
• 13:22
  because
• 13:23
  I
• 13:23
  think
• 13:23
  a
• 13:24
  lot
• 13:24
  of
• 13:24
  people
• 13:25
  don't
• 13:25
  understand
• 13:26
  the
• 13:26
  influence
• 13:26
  that
• 13:27
  code
• 13:27
  JP
• 13:27
  has
• 13:28
  had
• 13:28
  on
• 13:28
  the
• 13:28
  sneaker
• 13:29
  community.
• 13:29
  And
• 13:29
  so
• 13:30
  next
• 13:30
  week,
• 13:30
  we're
• 13:31
  going
• 13:31
  to
• 13:31
  talk
• 13:31
  about
• 13:31
  that.
• 13:31
  We
• 13:32
  are
• 13:32
  going
• 13:32
  to
• 13:32
  talk
• 13:32
  about
• 13:32
  their
• 13:33
  history.
• 13:33
  We're
• 13:33
  going
• 13:33
  to
• 13:33
  talk
• 13:33
  about
• 13:34
  some
• 13:34
  of
• 13:34
  their
• 13:34
  most
• 13:34
  famous
• 13:35
  releases.
• 13:36
  And
• 13:36
  hopefully
• 13:36
  we
• 13:36
  can
• 13:37
  bring
• 13:37
  a
• 13:37
  little
• 13:37
  bit
• 13:37
  more
• 13:38
  education,
• 13:38
  a
• 13:38
  little
• 13:38
  bit
• 13:38
  more
• 13:39
  hype
• 13:39
  back
• 13:39
  to
• 13:39
  code
• 13:40
  JP
• 13:40
  that
• 13:41
  maybe
• 13:41
  some
• 13:41
  of
• 13:41
  the
• 13:41
  culture
• 13:41
  has
• 13:42
  forgotten
• 13:42
  about.
• 13:42
  So
• 13:42
  go
• 13:43
  take
• 13:43
  a
• 13:43
  look
• 13:43
  at
• 13:43
  that
• 13:43
  shoe
• 13:44
  and
• 13:44
  hopefully
• 13:44
  it
• 13:44
  spurs
• 13:45
  you
• 13:45
  to
• 13:45
  look
• 13:46
  a
• 13:46
  little
• 13:46
  bit
• 13:46
  more
• 13:47
  at
• 13:47
  code
• 13:47
  JP
• 13:48
  and
• 13:48
  learn
• 13:48
  a
• 13:48
  little
• 13:49
  bit.
• 13:49
  In
• 13:49
  preview
• 13:50
  of
• 13:50
  what
• 13:50
  we're
• 13:50
  going
• 13:50
  to
• 13:50
  talk
• 13:51
  about
• 13:51
  next
• 13:51
  week,
• 13:52
  how
• 13:52
  do
• 13:52
  you
• 13:52
  feel
• 13:52
  about
• 13:52
  Nego's
• 13:53
  place
• 13:53
  in
• 13:53
  sneaker
• 13:54
  culture?
• 13:54
  And
• 13:54
  how
• 13:54
  do
• 13:54
  you
• 13:54
  feel
• 13:55
  about
• 13:55
  his
• 13:55
  Air
• 13:55
  Force
• 13:56
  three
• 13:56
  collaboration?
• 13:57
  Are
• 13:57
  you
• 13:57
  excited
• 13:57
  about
• 13:58
  the
• 13:58
  future?
• 13:58
  Let
• 13:59
  me
• 13:59
  know.
• 13:59
  Call
• 13:59
  the
• 13:59
  fire
• 14:00
  footwear
• 14:00
  Hotline
• 14:01
  202-643-9170
• 14:04
  is
• 14:05
  the
• 14:05
  number.
• 14:05
  Don't
• 14:06
  forget
• 14:06
  for
• 14:06
  all
• 14:06
  my
• 14:06
  international
• 14:07
  callers
• 14:07
  to
• 14:08
  add
• 14:08
  that
• 14:08
  country
• 14:08
  code
• 14:09
  of
• 14:09
  one
• 14:09
  for
• 14:09
  the
• 14:09
  United
• 14:10
  States.
• 14:10
  Very
• 14:11
  important.
• 14:11
  I
• 14:11
  want
• 14:11
  to
• 14:11
  make
• 14:11
  sure
• 14:12
  that
• 14:12
  you
• 14:12
  can
• 14:12
  get
• 14:12
  through
• 14:13
  and
• 14:13
  also
• 14:13
  thank
• 14:14
  everybody
• 14:14
  who
• 14:14
  listens
• 14:15
  outside
• 14:15
  of
• 14:15
  the
• 14:15
  US.
• 14:15
  Of
• 14:16
  course,
• 14:16
  if
• 14:16
  you
• 14:16
  want
• 14:17
  to
• 14:17
  find
• 14:17
  me
• 14:17
  on
• 14:17
  Instagram
• 14:18
  at
• 14:18
  Fire
• 14:18
  Footwearpod
• 14:19
  is
• 14:19
  the
• 14:19
  handle
• 14:20
  to
• 14:20
  do
• 14:20
  so.
• 14:21
  We
• 14:21
  love
• 14:21
  to
• 14:21
  have
• 14:21
  you
• 14:21
  in
• 14:21
  the
• 14:21
  group
• 14:22
  chat.
• 14:22
  We
• 14:22
  have
• 14:22
  a
• 14:22
  great
• 14:23
  group
• 14:23
  of
• 14:23
  guys,
• 14:23
  would
• 14:24
  love
• 14:24
  to
• 14:24
  add
• 14:24
  some
• 14:24
  ladies
• 14:24
  in
• 14:25
  there.
• 14:25
  But
• 14:25
  honestly,
• 14:25
  anybody
• 14:26
  who
• 14:26
  wants
• 14:26
  to
• 14:26
  talk
• 14:26
  sneakers,
• 14:27
  we
• 14:28
  would
• 14:28
  love
• 14:28
  to
• 14:28
  have
• 14:28
  you.
• 14:29
  You
• 14:29
  can
• 14:29
  find
• 14:29
  me
• 14:29
  on
• 14:29
  tick
• 14:29
  tock.
• 14:30
  You
• 14:30
  can
• 14:30
  find
• 14:30
  me
• 14:30
  on
• 14:31
  YouTube.
• 14:31
  Fire
• 14:32
  footwear
• 14:32
  sneakers
• 14:33
  talk
• 14:33
  if
• 14:33
  you
• 14:33
  do
• 14:33
  go
• 14:33
  to
• 14:33
  YouTube,
• 14:34
  make
• 14:34
  sure
• 14:34
  to
• 14:34
  hit
• 14:35
  like
• 14:35
  subscribe,
• 14:35
  all
• 14:36
  that
• 14:36
  good
• 14:36
  stuff.
• 14:37
  We're
• 14:37
  trying
• 14:37
  to
• 14:37
  do
• 14:37
  different
• 14:38
  content
• 14:38
  there
• 14:39
  and
• 14:39
  I
• 14:39
  just
• 14:39
  hope
• 14:39
  that
• 14:40
  you
• 14:40
  are
• 14:40
  enjoying
• 14:40
  it.
• 14:41
  If
• 14:41
  you're
• 14:41
  listening
• 14:41
  in
• 14:41
  audio.
• 14:42
  Thank
• 14:43
  you.
• 14:43
  But
• 14:43
  also
• 14:43
  don't
• 14:44
  forget
• 14:44
  to
• 14:44
  subscribe.
• 14:45
  Give
• 14:45
  me
• 14:45
  a
• 14:45
  review.
• 14:45
  Some
• 14:46
  stars
• 14:46
  some
• 14:47
  words
• 14:47
  with
• 14:47
  the
• 14:47
  stars
• 14:48
  means
• 14:48
  a
• 14:48
  lot.
• 14:49
  When
• 14:49
  people
• 14:49
  find
• 14:49
  the
• 14:49
  show,
• 14:50
  they
• 14:50
  know
• 14:50
  at
• 14:51
  least
• 14:51
  what
• 14:51
  they're
• 14:51
  getting
• 14:51
  into.
• 14:52
  And
• 14:52
  I
• 14:52
  love
• 14:53
  the
• 14:53
  critical
• 14:53
  feedback.
• 14:54
  Hope
• 14:54
  this
• 14:54
  finds
• 14:55
  everybody
• 14:55
  well,
• 14:55
  fam,
• 14:56
  hope
• 14:56
  this
• 14:56
  finds
• 14:56
  everybody
• 14:57
  safe
• 14:57
  and
• 14:57
  I
• 14:58
  will
• 14:58
  talk
• 14:58
  to
• 14:58
  you
• 14:58
  down
• 14:59
  the
• 14:59
  road.
• 14:59
  This
• 14:59
  is
• 15:00
  fire
• 15:00
  footwear.
• 15:18
  The
• 15:18
  opinions
• 15:19
  and
• 15:19
  viewpoints
• 15:20
  expressed
• 15:20
  on
• 15:20
  fire
• 15:21
  footwear
• 15:21
  are
• 15:22
  those
• 15:22
  of
• 15:22
  Matt
• 15:23
  Fraitz
• 15:23
  and
• 15:23
  his
• 15:23
  guests
• 15:24
  and
• 15:24
  not
• 15:24
  necessarily
• 15:25
  those
• 15:25
  of
• 15:25
  the
• 15:25
  Matti
• 15:26
  Ice
• 15:26
  Media
• 15:26
  network.
• 15:28
  Fire
• 15:28
  footwear
• 15:29
  is
• 15:29
  exclusively
• 15:30
  owned
• 15:30
  by
• 15:30
  Matt
• 15:30
  freights
• 15:31
  and
• 15:31
  is
• 15:31
  brought
• 15:31
  to
• 15:32
  you
• 15:32
  by
• 15:32
  the
• 15:32
  Maddie
• 15:32
  Ice
• 15:33
  Media
• 15:33
  Network.