164. On MedTech Sales and Finding Growth Inside Existing Accounts w/ Ryan Carpentier
A strong go to market strategy starts with how customers buy, not how your company is organized. Ryan Carpentier, Chief Commercial Officer at NAMSA, shares how he's rethinking Medtech sales, unlocking growth within existing accounts, and building a more strategic commercial model. ⏱️ Timestamps: 00:00 – Why Medtech needs a new go to market strategy 01:51 – When OEMs start buying innovation instead of building it 03:57 – Organizing sales around how customers buy, not geography 07:08 – The untapped growth opportunity inside existing accounts 08:50 – Why B2B sellers should act like orchestra…
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