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Big Brothers Big Sisters Paint the Town Green
Big Brothers Big Sisters of Central Massachusetts is in the midst of its biggest recruiting season of the year, marked by an awareness campaign called Paint the Town Green. The initiative, now in its third year and growing 15% annually, aims to spark conversations about the power of mentoring by filling the community with green-themed visuals and events, from green cupcakes and cocktails to city hall lit up in green and billboards at local colleges. This year, the organization expects to serve 735 children and young adults across its service area.
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