Two Thirds of the Attention: How Saxony-Anhalt Happened

FUNK !T | Mindful Media & Communication · Sep 10, 2026 · 27m

Between the first of June and the end of August, political accounts in Saxony-Anhalt collected around 43.4 million views on TikTok. Sixty-four and a half percent of them went to a single account.

On Sunday the party behind that account took 43.8 percent of the vote, more than doubling its 2021 result and recording the strongest far-right performance in any German state election since the war.

I'm German, I teach media and communication studies, and this episode is not about how that feels. It's about how it was built.

The lead candidate did 28 million views in three months, out-performing…