376: Trigger Event Selling (with Craig Elias)

The Brian Nichols Show · Nov 9, 2021 · 31m

Craig Elias: "There's push, and there's pull. And if there is no push, it's really hard to pull someone enough to have them leave something they're already generally happy with. And have them know or get to know the devil they didn't originally know because the argument is; Better the devil I know, than the devil I don't. And that's why it's so hard to move people from one place to another.

Craig Elias is the creator of Trigger Event Selling , and the Chief Catalyst of SHiFT Selling, Inc.

For almost 20 years, Craig used Trigger Event strategies to become a top sales performer at EVERY company…