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Beavertown Brewery: beyond the pint glass
How do you ask the Archbishop of Canterbury for your ball back? Well that's what this week's guest duo Tom Rainsford (Marketing Director, Beavertown Brewery) and Paul McEntee (CEO, PR agency Here Be Dragons) had to do.
The marketing double act push creativity to its extremes – so how does this translate into performance marketing? In this episode, PMW's Joe Arthur and Lucy Shelley sit down with the pair to unlock creativity within performance channels. Beavertown's bold branding became so popular they launched an e-commerce channel, which became more successful than even they expected. From…
The skinny
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