Latest / Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast)
How to acquire 40,000 email subscribers + the learnings of a Kickstarter campaign that generated $1.3M in funding, with LastObject’s Co-Founder Isabel Aagaard
Joining me on the show today is Isabel Aagaard, one of the co-founders behind sustainable startup LastObject.
LastObject is creating sustainable reusable alternatives to replace single use items in your bathroom like the Q tip, tissues and cotton pads with many more to come.
A big part of this episode is talking about the incredible kickstarter campaign that put them on the map, reaching their goal in just 22 minutes and going on to raise $1.3M over the following months. We dig into how they built their email database and how much it cost to acquire the initial 40,000 subscribers.
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The skinny
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