Building, Scaling and Exiting: The Entrepreneurial Journey with Niama El Bassunie
Behind the SME with Niama El Bassunie, Managing Partner of Baobab Network
In this episode, we sit down with Niama El Bassunie, a trailblazing entrepreneur who built and exited a successful B2B marketplace in Africa and is now backing the next generation of founders at Baobab Network.
Niama shares her journey — from starting WaystoCap, navigating the challenges of scaling a cross-border trade platform in Africa, and ultimately exiting the business. She also unpacks the realities of raising capital in emerging markets, building trust in digital commerce, and why having a strong "why" is the key…
The skinny
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