Latest / Arroe Collins Like It's Live / Pod Crashing 101 Episode 485 One Million New Podcasts A Week Plus How To Survive
Transcript
- 0:00Speaker 1: It's a great place to escape to Arrow dot net
- 0:02Speaker 1: a r r oe dot net A lot of podcasts
- 0:06Speaker 1: to choose from. Maybe you're just getting into YA authors,
- 0:10Speaker 1: I know, adult clothes reading Ya authors really, Oh, you
- 0:14Speaker 1: would not believe what the trend is YA authors unplugged
- 0:19Speaker 1: only on Arrow dot net A r r oe dot net.
- 0:23Speaker 1: Enjoy your exploration. Yeah, what's going on? It's Arrow, host
- 0:27Speaker 1: of the weekly podcast Podcrashing and Podcrashing one on one.
- 0:33Speaker 1: These episodes connect listeners to podcasts specialists around the world.
- 0:37Speaker 1: My goal has always been to inform our community with
- 0:40Speaker 1: subjects that deal with everything and beyond. The purpose of
- 0:44Speaker 1: Podcrashing one on one is to help you build your
- 0:47Speaker 1: own platform, promote it, and maybe even earn some money.
- 0:51Speaker 1: This is pod Crashing one on one episode number four
- 0:56Speaker 1: eighty five. We're endlessly reminded of the one million new
- 1:01Speaker 1: podcasts that reach streaming every single week. Wow. One million
- 1:05Speaker 1: new ones? Huh wow? How true is that? More importantly,
- 1:09Speaker 1: how many of those million new podcasts a week are
- 1:13Speaker 1: actually maintained and updated with fresh material? Podcast index hits
- 1:18Speaker 1: two different birds with the same stone. Of the four
- 1:22Speaker 1: million podcasts available for listeners around the world, get this,
- 1:26Speaker 1: only four hundred thousand are physically active. Yeah, only four
- 1:30Speaker 1: hundred thousand. A great question for podcast index would be
- 1:34Speaker 1: who's tracking the RSS feeds across every podcast platform. The
- 1:40Speaker 1: first bird is going to be the four million podcasts. Bird.
- 1:43Speaker 1: Number two is the four hundred thousand whom listeners are
- 1:46Speaker 1: truly taking in. Basically meaning you aren't competing against four
- 1:50Speaker 1: million other people. It's only four hundred thousand. That's the
- 1:54Speaker 1: authentic number of episodes released just in the past thirty
- 1:57Speaker 1: to ninety days. Why are some podcasts remaining inactive? Well,
- 2:02Speaker 1: the excitement is gone. Most were projects or experienced connected
- 2:06Speaker 1: to trade schools. Well, we know how that works. The
- 2:09Speaker 1: enormous amount of work has turned a lot of good
- 2:12Speaker 1: people off, and that big COVID spike effect is nearly gone. Yeah.
- 2:18Speaker 1: Between twenty twenty and twenty twenty one, podcasts exploded onto
- 2:22Speaker 1: the world because creativity was something that people had enough
- 2:25Speaker 1: time to do. And today they're not really connected to
- 2:28Speaker 1: the idea of sharing their podcasts. Hey, coming up next,
- 2:33Speaker 1: let's really break this down. Four million podcasts versus only
- 2:36Speaker 1: four hundred thousand that are active. I'm still having a
- 2:39Speaker 1: hard time digesting this. Hey, welcome back to podcrashing one
- 2:45Speaker 1: on one. What does it actually mean that instead of
- 2:48Speaker 1: four million podcasts being available for listeners only, really four
- 2:52Speaker 1: hundred thousand are active. Pod fade is very real pod fade.
- 3:00Speaker 1: There's proof that four million people have exited, which is
- 3:04Speaker 1: much different than who's still alive. The average podcast host
- 3:08Speaker 1: isn't pulling off my expectations as a podcaster. I mean,
- 3:11Speaker 1: the radio man in me since twenty twelve has programmed
- 3:16Speaker 1: five new ten to twenty minute episodes per day, five
- 3:20Speaker 1: days a week. That's me Monday through Friday. The more
- 3:24Speaker 1: normal podcast performance checks in maybe once a week or
- 3:28Speaker 1: even once a month. They have very very tiny audiences,
- 3:32Speaker 1: which means they're download numbers eh slim to nothing. Those
- 3:36Speaker 1: who update regularly actually fit into a smaller gray area.
- 3:41Speaker 1: They're seen as being more serious than most when it
- 3:44Speaker 1: comes to podcasting. Podcast Index pays very close attention to
- 3:49Speaker 1: what's moving, what's growing, and what's influencing. It's well documented
- 3:54Speaker 1: that podcasts aren't expected to run forever, which might be
- 3:59Speaker 1: the reason why so many podcasters create unlimited series. I mean,
- 4:03Speaker 1: burnout is very real. People's real jobs have shifted and
- 4:07Speaker 1: a healthy podcaster my God, they're being hit from every side,
- 4:10Speaker 1: especially if they're not making money. It's like, uh, I
- 4:14Speaker 1: don't know, yeah, maybe this weekend. And wow, those unpaid hours,
- 4:20Speaker 1: even if you are getting the downloads, they're not matching
- 4:23Speaker 1: the hours that you're poorking in there. The competition isn't
- 4:27Speaker 1: the high thing that we should be really looking at
- 4:29Speaker 1: because it's only four hundred thousand other people doing it.
- 4:33Speaker 1: Don't say that podcasting is near its death. The hell,
- 4:37Speaker 1: we're just getting started. I'm Errol and that's podcrashing one
- 4:42Speaker 1: on one