Matt Solomon, Founder of 25/8 Motivate | There Is No Passive Business in Franchising
In this episode of Reframe First, Oleksij Rak talks with Matt, a franchise consultant who left a major franchise network to build something better. This is one of the most honest and unfiltered conversations about the franchising industry you'll find anywhere. Matt pulls back the curtain on how franchise consultants really get paid, why most of them aren't working for you, how to read the FDD using AI instead of a $3,000 attorney, and why validation done right is the single most important step in the process. He also shares the AI matching tool he built himself, why he adds marketing support…
The skinny
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