Scaling with empathy and AI: The growth balance most brands miss
What does it really take to scale marketing across countries, cultures, and customer needs without losing what makes a brand feel human? In this episode of In other words, host Jason Hemingway is joined by Christina Bylin, Chief Marketing Officer at CarParts.com, to explore how modern CMOs balance brand-building, performance marketing, and purpose at scale.
At CarParts.com, Christina describes a shift from primarily lower-funnel focus toward a fuller approach that includes customer segmentation, brand strategy, and driving customer loyalty.
She shares how purpose and clarity help leaders…
The skinny
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