9 Shifts Every Marketing Agency Needs to Make

Duct Tape Marketing - The Small Business Marketing Blog · Oct 7, 2026

9 Shifts Every Marketing Agency Needs to Make written by John Jantsch read more at Duct Tape Marketing

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Overview

Back from the vault, John Jantsch shares a solo episode shaped by thousands of conversations with agency owners, consultants, and fractional CMOs. He gathers the phrases he hears most often from good marketers and turns them into nine shifts that help a marketing advisor build a stronger, more resilient practice.

Each shift opens with a line from a marketer he has worked with, then moves to a practical next step. The list covers owning a clear point of view…