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A Brief History of Subliminal Messages · Conspiracy! The Show

• 0:09
  Speaker 1: Wait, get at you.
• 0:12
  Speaker 2: I'm a check.
• 0:13
  Speaker 1: I'm both get at your things.
• 0:28
  Speaker 2: Hey, everybody, welcome to Conspiracy The Show. I'm Adam Todd Brown.
• 0:33
  Speaker 2: Who are you.
• 0:34
  Speaker 3: I'm Laura Crawford.
• 0:35
  Speaker 2: Look at that. I got co hosts again after four
• 0:38
  Speaker 2: solid weeks of solo episodes about the strange death of
• 0:43
  Speaker 2: Paul Wellstone. What a journey that was. I think the
• 0:47
  Speaker 2: Republicans killed him with an E M P weapon. Oh yeah,
• 0:51
  Speaker 2: you'll have to listen to it. It's very very uh
• 0:53
  Speaker 2: in depth. Laura, how have you been staying alive?
• 0:57
  Speaker 3: I'm staying alive. I was gonna say, I'm still here.
• 0:59
  Speaker 3: I've I've killed in an untimely manner despite some efforts,
• 1:03
  Speaker 3: you might appear to the casual observer.
• 1:06
  Speaker 2: No, just K, just K.
• 1:09
  Speaker 3: You can't say that, Okay, not an expression. Laura's been
• 1:12
  Speaker 3: losing our mind in quarantine. No, I'm doing just good
• 1:16
  Speaker 3: at my new pad recording. Happy to be talking to
• 1:20
  Speaker 3: you guys.
• 1:22
  Speaker 2: Just good, I think is the best description for how
• 1:25
  Speaker 2: everyone's doing. Just good, not great. Like if you say
• 1:29
  Speaker 2: you're doing great, you're like one of those people who's
• 1:31
  Speaker 2: made four billion dollars during quarantine. Otherwise there's no way
• 1:35
  Speaker 2: you're doing great.
• 1:36
  Speaker 3: Right, even if you personally feel you are doing great.
• 1:40
  Speaker 3: I don't know if it's in good taste to say
• 1:42
  Speaker 3: it such, because everyone should be at least somewhat touched
• 1:45
  Speaker 3: by the fact that, you know that chart of top
• 1:48
  Speaker 3: ten days of us death, we're like six of the
• 1:51
  Speaker 3: entries are last week.
• 1:53
  Speaker 2: Yeah, we're not you know what I mean, We're not
• 1:55
  Speaker 2: moving in the right direction.
• 1:56
  Speaker 3: Galveston Hurricane Friday eleven Thursday.
• 2:02
  Speaker 2: Maybe we should look into some subliminal messaging to change
• 2:05
  Speaker 2: people's minds about COVID and wearing masks. Can we like
• 2:10
  Speaker 2: flash the words wear a mask during a Fucking Billy
• 2:13
  Speaker 2: Ray Cyrus video or something, Yeah.
• 2:15
  Speaker 3: During an MMA, during a Logan Paul fight.
• 2:19
  Speaker 2: During a mask during a Blake Shelton song. Just have
• 2:23
  Speaker 2: him saying wear a mask and reverse quietly underneath the
• 2:26
  Speaker 2: whole thing. Hey, we're talking about subliminal messaging today. People
• 2:31
  Speaker 2: subliminal messages. A brief history.
• 2:34
  Speaker 3: Boys say subliminal messaging. You know, we're talking about audio visual.
• 2:38
  Speaker 3: I don't know if you can touch someone subliminally. You
• 2:41
  Speaker 3: think that's funny.
• 2:42
  Speaker 2: Now, I think it's just audio and visual.
• 2:45
  Speaker 3: Maybe you sedate in somebody and then poke them. I
• 2:47
  Speaker 3: don't know, you paralyze them, and then.
• 2:50
  Speaker 2: That's still it seems pretty physical and not subliminal.
• 2:54
  Speaker 3: These sounds like Phil Collins lyrics. It's a subliminal because
• 2:58
  Speaker 3: it's a physical touch.
• 3:00
  Speaker 2: Rest in peace, Fit Colins. He's not dead yet, but
• 3:02
  Speaker 2: it's got to be coming soon.
• 3:04
  Speaker 3: Best of Genesis.
• 3:05
  Speaker 2: Moving on. So, yeah, that we've been obsessed with subliminal
• 3:09
  Speaker 2: messaging for a long long time as a country, since
• 3:11
  Speaker 2: like the fifties at least. And there's a movie that
• 3:15
  Speaker 2: came out in nineteen eighty eight called They Live starring
• 3:18
  Speaker 2: Rowdy Roddy Piper, Bless the Dead. That's what that movie
• 3:22
  Speaker 2: is about is subliminal messaging. Whenever he puts on the sunglasses,
• 3:26
  Speaker 2: he sees the real messages that say shit like obey
• 3:29
  Speaker 2: and consume.
• 3:30
  Speaker 3: Yeah, and the real uh not just yeah, the messages,
• 3:33
  Speaker 3: the skulls and everything Rowdy Roddy Piper. And that came
• 3:37
  Speaker 3: about at a time when people were Yeah, so they
• 3:40
  Speaker 3: had already been people had been kind of interested in
• 3:42
  Speaker 3: for about thirty years or so, and then They Live
• 3:43
  Speaker 3: came out and it kind of reawakened it because I
• 3:45
  Speaker 3: think people were cute a little more to advertising savvy
• 3:48
  Speaker 3: and billboards, and people were talking a little more about
• 3:51
  Speaker 3: stuff like music videos with quick cuts and quick editing.
• 3:54
  Speaker 3: They're like, oh, the world moves so fast you can't
• 3:56
  Speaker 3: keep up. It's like, just wait till the two thousands.
• 4:00
  Speaker 3: The world moves relatively slow.
• 4:01
  Speaker 2: Then.
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  Speaker 3: But Roddy Roddy Piper Rip Roddy. He had a damaged body,
• 4:07
  Speaker 3: but he was very quick witted and very funny, and
• 4:09
  Speaker 3: that movie is fantastic.
• 4:10
  Speaker 2: So yeah, it's subliminal messaging. It's that kind of thing
• 4:14
  Speaker 2: like you've I assume everyone listening to this kind of
• 4:18
  Speaker 2: knows what we mean. Like those stories you hear about. Uh,
• 4:22
  Speaker 2: someone will be watching a movie and there's one frame
• 4:25
  Speaker 2: that has like a quick message in it, and then
• 4:28
  Speaker 2: you don't even perceive that you saw it, but your
• 4:30
  Speaker 2: su your subconscious sees it, and then it programs your mind,
• 4:36
  Speaker 2: is what people think.
• 4:37
  Speaker 3: I think people think that it's like, yeah, that it
• 4:40
  Speaker 3: reminds them also of the movie The Maturian Candidate, where
• 4:43
  Speaker 3: it's like you have a trigger object or like once
• 4:45
  Speaker 3: you've been subliminally like implanted with messages that it's like tricky,
• 4:50
  Speaker 3: like a trip wire that like once you see that
• 4:52
  Speaker 3: again it will like fire you off to do an
• 4:55
  Speaker 3: action or write like I think where else did it?
• 4:58
  Speaker 3: The Simpsons did a good episode week with the party posse, yeah,
• 5:01
  Speaker 3: that it was being used to get kids into the navy,
• 5:04
  Speaker 3: So I think people the common perception is that humans
• 5:07
  Speaker 3: are very susceptible to supplemental messages, and they're like they're
• 5:11
  Speaker 3: super effective, and that we have no control over it
• 5:13
  Speaker 3: because it goes into a part of a brain that
• 5:15
  Speaker 3: we don't perceive, so it's like deeply stimulating.
• 5:19
  Speaker 2: I guess it's yeah right, And I really do wonder
• 5:22
  Speaker 2: how well this kind of thing works because it seems
• 5:25
  Speaker 2: like there's not a lot of science behind the idea
• 5:30
  Speaker 2: that subliminal messaging actually works, or at least works in
• 5:34
  Speaker 2: the way people think it should.
• 5:37
  Speaker 3: Yeah, yeah, I guess there's two ways you can look
• 5:39
  Speaker 3: at it, which is does it work in a lab
• 5:41
  Speaker 3: or does it work in real life? Does it work
• 5:43
  Speaker 3: like in the wild, or does it work in a
• 5:45
  Speaker 3: controlled study environment like as a psychological phenomenon like to
• 5:48
  Speaker 3: get the actual results? And lots of people have been
• 5:51
  Speaker 3: interested in it'schidrisvisly been interested, government groups, advertisers, and they
• 5:56
  Speaker 3: have found that in a lab setting where you have
• 5:59
  Speaker 3: people who are especially suceptible for it, maybe people who
• 6:01
  Speaker 3: are also susceptible to things like hypnosis or something like that,
• 6:04
  Speaker 3: like a control group, and you intersper certain things, you
• 6:07
  Speaker 3: might get the reaction that you want. So if you
• 6:09
  Speaker 3: are able to control who's participating, what the setup is,
• 6:13
  Speaker 3: what the subliminal message is, what reaction you want, you
• 6:16
  Speaker 3: might be able to get some results.
• 6:18
  Speaker 2: Yeah, it's all really context based. The person receiving that
• 6:23
  Speaker 2: subliminal message has to kind of already be primed toward
• 6:28
  Speaker 2: the action that that message is trying to elicit for
• 6:31
  Speaker 2: it to work. And I have an example in the notes.
• 6:34
  Speaker 2: If you flash the word pepsi on the screen when
• 6:38
  Speaker 2: someone's watching a movie, if that person is thirsty, there's
• 6:41
  Speaker 2: a good chance that they will get up and go
• 6:44
  Speaker 2: buy a pepsi at some point. But if they're already
• 6:46
  Speaker 2: drinking a coke, they're not going to chuck that coke
• 6:49
  Speaker 2: at the wall and get up and go get a
• 6:50
  Speaker 2: pepsi because they're not thirsty, So they'll just keep drinking
• 6:54
  Speaker 2: that coke and they'll and that's the other thing. They
• 6:58
  Speaker 2: may retain some memory of being the word pepsi, but
• 7:01
  Speaker 2: that is for about twenty five minutes. That that lasts
• 7:04
  Speaker 2: so like doesn't even you kind of have to do
• 7:07
  Speaker 2: it over and over to actually condition or program someone.
• 7:12
  Speaker 3: Yeah, it's a really like you mentioned a really good point,
• 7:15
  Speaker 3: which is it's under really certain conditions, right, So it's
• 7:18
  Speaker 3: like the person has to be receptive, they have to
• 7:20
  Speaker 3: be open. It has to be something that would oftentimes
• 7:23
  Speaker 3: is that you already have a desire for it. Yeah,
• 7:26
  Speaker 3: like you said, you're already thirsty. Or when people say
• 7:29
  Speaker 3: maybe like you know, someone's already looking at an ad,
• 7:33
  Speaker 3: you know, maybe they're already thinking about buying something. You know,
• 7:36
  Speaker 3: so it doesn't really work in the same way. The
• 7:38
  Speaker 3: thing about like why it's so difficult, which is your
• 7:41
  Speaker 3: brain has to pick up on it but not be
• 7:43
  Speaker 3: aware of it. So that's a very like thin like
• 7:47
  Speaker 3: frame of like access almost to your mind. You know,
• 7:50
  Speaker 3: it can't be so fast that you don't see it,
• 7:52
  Speaker 3: or it can't be a color that your brain actually
• 7:54
  Speaker 3: can't pick up on, you know that like oh, only
• 7:56
  Speaker 3: dogs hear this note or only dogs can't be like that.
• 8:00
  Speaker 3: To be something that humans can actually pick up on,
• 8:02
  Speaker 3: and it has to be something that you kind of
• 8:04
  Speaker 3: already maybe want a little or familiar with. Like if
• 8:06
  Speaker 3: I showed you a symbol or sign from some cartoon
• 8:10
  Speaker 3: in a country that you had never seen, that wouldn't
• 8:12
  Speaker 3: elicit any thoughts or emotions to you because you'd never
• 8:15
  Speaker 3: seen it before. You know. So it's cultural too, So
• 8:17
  Speaker 3: I mean you have to be culturally conditioned. If it's linguistic,
• 8:20
  Speaker 3: you have to understand the language. So it's like, yeah, yeah,
• 8:23
  Speaker 3: there's not using this one buddy.
• 8:25
  Speaker 2: Yeah, there's a lot of things that have to be
• 8:27
  Speaker 2: in place for it to work. And then I think
• 8:30
  Speaker 2: the other thing that makes it unlikely to be as
• 8:33
  Speaker 2: widespread as people believe is how do you know if
• 8:36
  Speaker 2: it's working. Like, it's one thing, if you're again flashing
• 8:40
  Speaker 2: the word pepsi during your movies and pepsi sales go up,
• 8:43
  Speaker 2: then like that's a tangible thing that you can maybe
• 8:46
  Speaker 2: compare and see if that's what's causing it. But when
• 8:48
  Speaker 2: you get into like messaging, which is what we'll talk
• 8:51
  Speaker 2: about a little bit more later, Like does flashing obey
• 8:55
  Speaker 2: the government make people obey the government anymore? How do
• 8:58
  Speaker 2: you know? How would you even know?
• 9:00
  Speaker 3: No, you wouldn't know, I don't know. I mean, yeah,
• 9:02
  Speaker 3: I mean, is the question, because we don't have mass rebellion,
• 9:06
  Speaker 3: people are obeying the government because of like little messages
• 9:09
  Speaker 3: that they're getting. Is that what you're saying?
• 9:11
  Speaker 2: Yeah, Like, what does obey the government even mean? Like
• 9:14
  Speaker 2: most people generally obey the government if we're talking about laws,
• 9:20
  Speaker 2: that's why we have laws. So like, what does it
• 9:23
  Speaker 2: what would something like that even mean? And that is
• 9:25
  Speaker 2: an actual message that comes up in one of our examples,
• 9:28
  Speaker 2: which is why I'm saying obey the government.
• 9:31
  Speaker 3: I know we're not just being like super like I
• 9:34
  Speaker 3: guess deductive about it or reductive right, Yeah, no, No,
• 9:38
  Speaker 3: it's real. It's for real people, and.
• 9:41
  Speaker 2: It's definitely a thing the government has looked into. We
• 9:44
  Speaker 2: know that we very famously embedded the words buy bonds
• 9:48
  Speaker 2: in a nineteen forty three Daffy Duck animated short, hoping
• 9:52
  Speaker 2: that it would secretly inspire people to buy war bonds. Again,
• 9:56
  Speaker 2: no way of knowing if it did. People were buying
• 9:59
  Speaker 2: war bonds because the Nazis were running rough shot over
• 10:02
  Speaker 2: Europe and we needed to stop it. Probably not because
• 10:05
  Speaker 2: they saw it on a Daffy Duck cartoon, although Daffy
• 10:08
  Speaker 2: Duck's great. I'm not taking anything away from Daffy. There
• 10:11
  Speaker 2: was also nineteen fifty eight memo written by mk ultra
• 10:14
  Speaker 2: superstar Sydney Gottlieb about what kind of things mk Ultra
• 10:19
  Speaker 2: would be exploring. And this is that list. A revision
• 10:23
  Speaker 2: and adaptation of material already developed on deception techniques in parentheses, magic,
• 10:29
  Speaker 2: slide of hands, signals, et cetera, psychic phenomena, and extrasensory perception,
• 10:34
  Speaker 2: subliminal perception. There you go, hypnosis, truth serums and expressive movements.
• 10:41
  Speaker 2: Was mk Ultra dancing? Were they doing dance numbers?
• 10:46
  Speaker 3: Yeah? Yeah, they're doing a little facial twist, ticks, maybe
• 10:49
  Speaker 3: little flares, little sign language. That is bizarre. I still
• 10:54
  Speaker 3: have no idea what they meant by that.
• 10:55
  Speaker 2: Yeah, it's a very weird list. And that's the thing. Like,
• 11:00
  Speaker 2: we know a lot about mk Ultra, and we know
• 11:04
  Speaker 2: a lot of the experiments. We have so many documents
• 11:07
  Speaker 2: about it. That's why we know so much about it
• 11:09
  Speaker 2: because someone misfiled like one box of like thirty thousand
• 11:13
  Speaker 2: documents and there's not a lot about subliminal messaging in it,
• 11:18
  Speaker 2: which believe.
• 11:19
  Speaker 3: It didn't That wasn't their big thing. I think they
• 11:22
  Speaker 3: thought of it as one of the less effective techniques
• 11:25
  Speaker 3: that they could employ, so they weren't like gun hoo
• 11:27
  Speaker 3: about it. I think they were interested in it, and
• 11:29
  Speaker 3: they think they were looking for it from other people.
• 11:31
  Speaker 3: We were looking at it from the USSR and looking
• 11:33
  Speaker 3: at it from possibly other sources, or in the forties
• 11:36
  Speaker 3: real looking to it from fascist states. But I don't yeah, no,
• 11:39
  Speaker 3: they don't seem like they were using on a widespread level.
• 11:42
  Speaker 2: No. And there's also a huge report that we came
• 11:49
  Speaker 2: across researching this that was declassified in nineteen ninety five.
• 11:53
  Speaker 2: I'm not sure when it was written. It doesn't really say,
• 11:57
  Speaker 2: but it's in the CIA archives and it's basically a
• 12:01
  Speaker 2: report on the effectiveness of subliminal messaging. And they're pretty
• 12:06
  Speaker 2: non committal about whether this was a thing they could
• 12:09
  Speaker 2: use to topple foreign governments and things of the like.
• 12:11
  Speaker 2: Like you did a bunch of notes on it, like
• 12:14
  Speaker 2: it does it sound like they thought it would work.
• 12:17
  Speaker 3: The thing that's interesting about it is the big takeaways
• 12:20
  Speaker 3: is they found that it was not very reliable as
• 12:24
  Speaker 3: a spine technique because it was something that they couldn't
• 12:26
  Speaker 3: really use in the wild. They couldn't really control what
• 12:30
  Speaker 3: kind of reactions they were to get to the point
• 12:32
  Speaker 3: that they were totally set be satisfied with it as
• 12:34
  Speaker 3: an effective tool. They did recognize that they could get
• 12:37
  Speaker 3: some results. What's probably more interesting about that study is
• 12:42
  Speaker 3: how focused they are on prime individuals and how much
• 12:46
  Speaker 3: they seem to already know about what states in which
• 12:49
  Speaker 3: people are most susceptible to being influenced, and how much
• 12:52
  Speaker 3: they already know about malleable minds and malleable states of
• 12:56
  Speaker 3: you know, you know, people who can be manipulated.
• 12:59
  Speaker 2: Or co work.
• 13:00
  Speaker 3: So it seems to fall into their just categories of
• 13:03
  Speaker 3: different information that they have, and it's part of a
• 13:05
  Speaker 3: much larger puzzle. So, I mean, that's yeah, it definitely
• 13:09
  Speaker 3: alludes to the CIA even being sort of benignly evil.
• 13:12
  Speaker 3: The whole report reads that way, just a lot of
• 13:14
  Speaker 3: benign evil.
• 13:15
  Speaker 2: I mean, everything about the CIA kind of points to
• 13:18
  Speaker 2: them being not that benign.
• 13:19
  Speaker 3: I mean sometimes it's pretty.
• 13:20
  Speaker 2: Much sometimes just straight up evil.
• 13:22
  Speaker 3: Even the way they present themselves. It's just like, yeah,
• 13:25
  Speaker 3: you know, you could use this sometimes if you want,
• 13:27
  Speaker 3: but you might even get like the exact opposite reaction
• 13:29
  Speaker 3: where it might backfire on you entirely. And they do
• 13:32
  Speaker 3: the exact opposite, So it almost seems like they're disappointed
• 13:36
  Speaker 3: that it's not more effective. They'd be like, yeah, it
• 13:38
  Speaker 3: wou'd be great if we could.
• 13:40
  Speaker 2: Yeah, if you look into the Bobby Kennedy assassination, which
• 13:45
  Speaker 2: is oh yeah, one hundred percent stranger than the JFK assassination,
• 13:50
  Speaker 2: that involves a lot of suggestions that mind control was involved,
• 13:57
  Speaker 2: and to the point that this guy in the UK
• 14:01
  Speaker 2: basically recreated what Sir Hans Sirhan claimed happened to him
• 14:06
  Speaker 2: in the days before he shot Bobby Kennedy, which I
• 14:09
  Speaker 2: don't think he actually shot Bobby Kennedy, but he was
• 14:14
  Speaker 2: in the company of this He just called her the
• 14:16
  Speaker 2: woman in the polka dot dress. Yeah, and we did
• 14:19
  Speaker 2: a whole episode about it. But he claimed that when
• 14:22
  Speaker 2: he walked in that kitchen, he saw the woman in
• 14:25
  Speaker 2: the polka dot dress, she said a word to him
• 14:28
  Speaker 2: and then spun him around, and he said when he
• 14:30
  Speaker 2: turned around, everything looked like targets on a shooting range
• 14:34
  Speaker 2: and he just started firing. But the weird thing is
• 14:37
  Speaker 2: Bobby Kennedy, the shot that killed him was at point
• 14:39
  Speaker 2: blank range behind his ear. So sir Han Sirhan didn't
• 14:42
  Speaker 2: do that. Obviously someone else did, but that was his claim,
• 14:46
  Speaker 2: was that he like that it was a mind control
• 14:49
  Speaker 2: thing and he was basically programmed to do this. And
• 14:52
  Speaker 2: this guy in the UK actually recreated everything sir Han
• 14:56
  Speaker 2: Sirhan said and tried to basically program someone to fire
• 15:01
  Speaker 2: fake bullets at this TV host and he did it.
• 15:04
  Speaker 2: He was able to do it. But the thing that
• 15:07
  Speaker 2: always comes up in that conspiracy theory is that you
• 15:12
  Speaker 2: have to have that the subject under your control for
• 15:15
  Speaker 2: like at least a few days to be able to
• 15:18
  Speaker 2: implant that kind of stuff, and like subliminal messaging doesn't
• 15:22
  Speaker 2: really accomplish that, No.
• 15:25
  Speaker 3: I think it's different in scale, which is something when
• 15:28
  Speaker 3: we talk about a lot about with conspiracies, which is
• 15:31
  Speaker 3: so it seems like subliminal messaging can work as part
• 15:34
  Speaker 3: of a whole menu of mental programming. If you had
• 15:38
  Speaker 3: a restricted, isolated subject, like we were saying with Sarans, Sarans,
• 15:41
  Speaker 3: you abdopted someone programmed them using subliminal messaging, all kinds
• 15:45
  Speaker 3: of other psychological breakdown techniques stuff they do in Guantanamo
• 15:48
  Speaker 3: Bay and stuff MK Ultra did, you could produce some results.
• 15:52
  Speaker 3: Can you get those same levels of results? If you
• 15:56
  Speaker 3: are slicing in messages in commercials that air twilt audience
• 16:01
  Speaker 3: across America. No, it's not the same. Like it's obviously
• 16:04
  Speaker 3: it's not really palatable for use in a widespread mask conspiracy,
• 16:08
  Speaker 3: like a conspiracy that's just using the base of subliminal message.
• 16:11
  Speaker 3: It might not work.
• 16:12
  Speaker 2: Yeah, And I think as a bonus episode to go
• 16:17
  Speaker 2: with this topic, we might cover a documentary called Out
• 16:20
  Speaker 2: of Shadows, which is basically about that. But it's it's
• 16:25
  Speaker 2: like a QAnon documentary where they're like, look at all
• 16:27
  Speaker 2: this satanic pedophilia stuff in Hollywood, and it's like, come on, Like,
• 16:33
  Speaker 2: even if that's what that is there for, it's not
• 16:36
  Speaker 2: gonna fucking work. Like, no, it's not gonna make it's
• 16:39
  Speaker 2: not gonna turn people into satanic pedophiles. It's just it's
• 16:43
  Speaker 2: so so dumb, I hate to say dumb, Like it's augh.
• 16:47
  Speaker 2: But we might talk about that documentary. We might not
• 16:50
  Speaker 2: fuck that documentary.
• 16:51
  Speaker 3: But that's a good point, which is there was some
• 16:53
  Speaker 3: really stupid article which I brought up, which people were
• 16:56
  Speaker 3: saying that Elizabeth Warren had a subliminal message in this
• 16:59
  Speaker 3: like set up that she was filming an ad in
• 17:01
  Speaker 3: like a kindergarten classroom and the blocks behind her said BLM, right,
• 17:06
  Speaker 3: that is not an example of subliminal messaging.
• 17:08
  Speaker 2: Nope, to quote the director of the Exorcist, who was
• 17:12
  Speaker 2: also accused of subliminal messaging, because there's a really quick
• 17:16
  Speaker 2: shot where you see the demon's face. Yeah, to quote that, man,
• 17:20
  Speaker 2: it's not subliminal if you can see it, right, So, no,
• 17:25
  Speaker 2: that's not And how do you even know, Like, I'm
• 17:27
  Speaker 2: sure they did do that, but the teacher could have
• 17:30
  Speaker 2: done that. Also, like that's not exactly.
• 17:32
  Speaker 3: That sounds intentional. It sounds like, yeah, they put that
• 17:35
  Speaker 3: because they might have been talking about it or they
• 17:37
  Speaker 3: wanted to put that message up. But it's not subliminal
• 17:39
  Speaker 3: if it's something that you can clearly see with your eyes,
• 17:41
  Speaker 3: and like, yeah, once you've showed it, if you can
• 17:43
  Speaker 3: see it, it's like it's not that subliminal. It wasn't
• 17:45
  Speaker 3: flashing quickly, it's not barely perceptible by the eye. It's
• 17:49
  Speaker 3: right there, right there. Or if people say stuff like
• 17:53
  Speaker 3: if Donald Trump directly quotes Hitler in a speech, it's
• 17:58
  Speaker 3: not subliminal messaging, you know what I mean? Or something.
• 18:02
  Speaker 2: Yeah, that's that's the thing. Too. You hear a lot
• 18:05
  Speaker 2: about oh, Trump is sending subliminal messages to his racist followers. No,
• 18:10
  Speaker 2: he's just being racist and his followers recognize it, as
• 18:14
  Speaker 2: do all of us. So that's not subliminal at all.
• 18:17
  Speaker 3: It's like if you walk outside with no pants on,
• 18:19
  Speaker 3: people are like, you're sending subliminal sexual messages. It's like, no,
• 18:23
  Speaker 3: you're walking around with no pants.
• 18:25
  Speaker 2: Now, if you played a Trump speech backwards and he
• 18:28
  Speaker 2: was saying a bunch of crazy stuff about immigrants, then yeah,
• 18:31
  Speaker 2: that's subliminal messaging.
• 18:33
  Speaker 3: Yeah yeah. But or it's like people talk about coding
• 18:35
  Speaker 3: being subliminal. It's like, no, coding is different from subliminal,
• 18:39
  Speaker 3: or translating things is different than subliminal. It's like things
• 18:42
  Speaker 3: can be coded as racist, right, but it's not the
• 18:45
  Speaker 3: same as being subliminally racist, like it would have to
• 18:48
  Speaker 3: flash a message on the screen like black people are able.
• 18:51
  Speaker 2: You know, right, right, then then it's subliminal messaging.
• 18:55
  Speaker 3: Yeah yeah.
• 18:56
  Speaker 2: Uh. Let's talk about one example though, that is kind
• 18:59
  Speaker 2: of government related but not really, and that is the
• 19:03
  Speaker 2: infamous George W. Bush rats ad. This is one relatively
• 19:09
  Speaker 2: famous example, and I feel like this is an example
• 19:12
  Speaker 2: of that thing where even if this was meant to
• 19:15
  Speaker 2: be a subliminal message, So what, well, what is what
• 19:19
  Speaker 2: is a commercial that's already directed at Bush voters showing
• 19:24
  Speaker 2: them the word rats? What's that gonna what's that gonna do?
• 19:27
  Speaker 2: Is that gonna make them? What are they gonna do
• 19:29
  Speaker 2: to Al Gore? Because of that? It like exactly, it
• 19:33
  Speaker 2: doesn't seem that effective. But I do think they did this.
• 19:35
  Speaker 2: I think this was on purpose. Basically, it was just
• 19:39
  Speaker 2: a typical attack ad about how George W. Bush's fucking
• 19:44
  Speaker 2: prescription drug plan was better than Al Gore's or something,
• 19:48
  Speaker 2: and they I'm sure they both sucked. And a really
• 19:51
  Speaker 2: weird thing happens at one point where the narrator says
• 19:55
  Speaker 2: the words bureaucrats decide, and they flash the words bureaucra
• 20:00
  Speaker 2: decide on the screen, but it shows up in segments
• 20:04
  Speaker 2: kind of, And the first segment is just the word
• 20:07
  Speaker 2: rats in huge fucking letters, but it's just for a
• 20:10
  Speaker 2: split second, and then it says bureaucrats decide.
• 20:14
  Speaker 3: Yeah, and people still see it when this ad.
• 20:17
  Speaker 2: Yeah you can still you can still see it. I
• 20:19
  Speaker 2: put a freeze frame of it in the notes. Is
• 20:22
  Speaker 2: that what we're calling that screenshot, freeze frame whatever, Well
• 20:27
  Speaker 2: big Jay Giles band fan, so like it's there, the
• 20:32
  Speaker 2: word is there, and when the Democrats saw it, they
• 20:37
  Speaker 2: were not happy. But I think the Republicans, even if
• 20:40
  Speaker 2: this is a thing that actually like they did intentionally,
• 20:43
  Speaker 2: they made a good argument in response to this. This
• 20:47
  Speaker 2: is Bush campaign media consultant Mark McKinnon. Rats is not
• 20:51
  Speaker 2: a message. Bad plan or seniors lose might be, but Rats,
• 20:56
  Speaker 2: we're just not that clever, and like I think they
• 20:58
  Speaker 2: are that clever. But they also recognized that this is
• 21:02
  Speaker 2: pretty pointless. Right.
• 21:04
  Speaker 3: The thing about this ad is I looked up who
• 21:06
  Speaker 3: made it. You know who made it?
• 21:08
  Speaker 2: Alex Castellanos.
• 21:10
  Speaker 3: Alex Castellanos, famous Cuban American political consultant Alex Castellanos, who's
• 21:14
  Speaker 3: also very famous for making another political ad, the hands
• 21:18
  Speaker 3: ad for Jesse Helms. If you're anyone who's studied political
• 21:23
  Speaker 3: science or political communications in school, like I did, they
• 21:26
  Speaker 3: talked to you about the hands ad a lot, which
• 21:28
  Speaker 3: is when Jesse Helms is running for reelection in nineteen
• 21:31
  Speaker 3: ninety he made an ad where it is a close
• 21:34
  Speaker 3: up of a white man's hands as he's getting a
• 21:37
  Speaker 3: rejection letter from an employer. And the voice over is
• 21:41
  Speaker 3: that it's due to affirmative action, and he like crumples
• 21:46
  Speaker 3: up the letter and it's like pissed off. So it's
• 21:49
  Speaker 3: the hands ad. And also if you're saved, the last dance,
• 21:53
  Speaker 3: the last say, the last dance fan, No, the last
• 21:56
  Speaker 3: dance of Michael Jordan. It's a very different movie, very
• 22:00
  Speaker 3: different movie, yes, but that was the that was the
• 22:03
  Speaker 3: campaign that they focused on. Michael Jordan refused to endorsecant
• 22:08
  Speaker 3: because Republicans buy sneakers. Oh yeah, yeah, yeah, yeah, so
• 22:12
  Speaker 3: that's the connection there. So Alex Castellanos has worked on
• 22:15
  Speaker 3: campaigns for strom Thurman and Jesse Helms and I mean
• 22:20
  Speaker 3: the Bushes as well. But he's noted political racist.
• 22:25
  Speaker 2: So he probably did orchestrate this.
• 22:28
  Speaker 3: Yes he did, Like I think he pretty much admitted
• 22:30
  Speaker 3: he did.
• 22:31
  Speaker 2: Yeah, I don't. I don't doubt that they put the
• 22:33
  Speaker 2: work rats on the screen intentionally, but it.
• 22:36
  Speaker 3: Doesn't mean that it's a very good or effective. They
• 22:39
  Speaker 3: did so many other shady, shitty things during this campaign
• 22:42
  Speaker 3: that like this isn't even in the top.
• 22:44
  Speaker 2: Well, yeah, there's that thing where they conspired with the
• 22:46
  Speaker 2: Supreme Court to steal the election, So there was that.
• 22:49
  Speaker 3: Yeah, I was also going to say where they sent
• 22:51
  Speaker 3: a shadow campaign of like pamphlets and brochure or whatever
• 22:54
  Speaker 3: to people alleging that John McCain had an illegitimate black
• 22:57
  Speaker 3: child when he really has an adopted child from like Indonesia. Geez,
• 23:01
  Speaker 3: hear about that.
• 23:02
  Speaker 2: No, but that doesn't that doesn't surprise me.
• 23:05
  Speaker 3: Yeah, a surprising amount of like shitty behavior and race
• 23:08
  Speaker 3: baiting and election stealing people.
• 23:11
  Speaker 2: Two thousand and two is when this was actually in
• 23:15
  Speaker 2: the Paul Wellstone podcast. But in two thousand and two,
• 23:18
  Speaker 2: in a Georgia Senate race, a guy named Max Cleland
• 23:24
  Speaker 2: was running I believe it was. Yeah, it was Max
• 23:27
  Speaker 2: Cleveland running in Georgia against a guy named Saxby Chambliss.
• 23:33
  Speaker 3: Yes, I remember Saxby Chambliss.
• 23:35
  Speaker 2: And Max Cleland was not only a Vietnam War veteran,
• 23:40
  Speaker 2: but he lost two legs and an arm on the
• 23:44
  Speaker 2: battlefield at Casan and he lost that election because Saxby
• 23:49
  Speaker 2: Chambliss said he was unpatriotic for not siding with the
• 23:54
  Speaker 2: Bush administration on a vote that pertained to weapons and
• 24:00
  Speaker 2: specters being able to go into Iraq. And like they they.
• 24:04
  Speaker 3: Actually smh, Adam smh.
• 24:07
  Speaker 2: It's so crazy, but like, none of that's subliminal. That's like,
• 24:11
  Speaker 2: that's very open and shitty and terrible. And this rat
• 24:15
  Speaker 2: thing was kind of that too.
• 24:17
  Speaker 3: Did you hear that John carry through his war medals
• 24:18
  Speaker 3: in a river?
• 24:22
  Speaker 2: Oh man? Two two thousands? What a time?
• 24:26
  Speaker 3: I know. But also what's shitty about this too is
• 24:29
  Speaker 3: al Gore was just like, this is disappointing. It's like, God, yeah,
• 24:34
  Speaker 3: come on.
• 24:35
  Speaker 2: Al Gore's response. I've seen the pictures from the AD.
• 24:39
  Speaker 2: I find this a very disappointing development. I've never seen
• 24:42
  Speaker 2: anything quite like it. I think the ad speaks for itself.
• 24:45
  Speaker 2: I don't think that's the right place to use. I
• 24:47
  Speaker 2: think the AD speaks for itself because that calls you
• 24:51
  Speaker 2: a rat.
• 24:53
  Speaker 3: You asshole. You just said you basically agree with the
• 24:55
  Speaker 3: ad that you're a rat.
• 24:58
  Speaker 2: Yeah, ad speaks for itself. We don't need comment on
• 25:00
  Speaker 2: this anymore. I'm a fucking rat. What do you want
• 25:02
  Speaker 2: from me? Jesus Algod?
• 25:05
  Speaker 3: Well, they make a good point. I am a rat.
• 25:09
  Speaker 2: So let's talk about another one that is kind of
• 25:12
  Speaker 2: quasi government related. This is one you found. It's this
• 25:18
  Speaker 2: national anthem sign off video, and I feel like most
• 25:20
  Speaker 2: people hearing those words. Who are listening to this have
• 25:24
  Speaker 2: no idea what we're talking about, Like I remember this,
• 25:27
  Speaker 2: but I'm in my forties. Basically, at the end of
• 25:30
  Speaker 2: the night, back when we only had a handful of
• 25:32
  Speaker 2: television stations, they would just turn off at night and
• 25:35
  Speaker 2: there would just not be any TV overnight, and they
• 25:39
  Speaker 2: would sign off when they stopped programming, and they would
• 25:43
  Speaker 2: usually play some patriotic bullshit like this. It's a video
• 25:47
  Speaker 2: the national anthem is playing. The words are flashing on
• 25:51
  Speaker 2: the screen, and it's a bunch of shots to like
• 25:53
  Speaker 2: monuments and things like exactly what it sounds like. It's
• 25:57
  Speaker 2: a music video for the national Anthem. Yeah, yeah, And
• 26:00
  Speaker 2: that was how television stations would sign off at night,
• 26:05
  Speaker 2: which is actually a very healthy thing that I think
• 26:07
  Speaker 2: it wouldn't be the worst thing if we could go
• 26:09
  Speaker 2: back to that.
• 26:09
  Speaker 3: No, I don't disagree. And they varied for region regions,
• 26:12
  Speaker 3: so like certain regions, you know, obviously they'd have like
• 26:14
  Speaker 3: a consortium of stations that would all play kind of
• 26:17
  Speaker 3: like the same ad, and then others might play like
• 26:19
  Speaker 3: a different sign off, but they were generally so, I mean,
• 26:22
  Speaker 3: some parts of the country definitely saw different videos than others.
• 26:25
  Speaker 3: This one particular sign off that we're talking about was
• 26:29
  Speaker 3: said to be from the nineteen sixties, and people have
• 26:32
  Speaker 3: identified it as coming from I believe it's an Alabama station,
• 26:37
  Speaker 3: so it's from like the southeast.
• 26:39
  Speaker 2: I thought it was Louisville, but maybe you might be
• 26:42
  Speaker 2: right that it's Alabama.
• 26:43
  Speaker 3: I don't remember. Yeah, which state they said it's from
• 26:45
  Speaker 3: the South. It's mostly been identified as being from the sixties.
• 26:49
  Speaker 3: There's some debate about whether it comes from the eighties,
• 26:51
  Speaker 3: because there's another video from the eighties that looks like this,
• 26:54
  Speaker 3: But you can watch a couple of YouTube videos that
• 26:56
  Speaker 3: break down why they believe this one is definitively from
• 27:00
  Speaker 3: the sixties.
• 27:02
  Speaker 2: Yeah. I don't know if I agree. This seems super
• 27:06
  Speaker 2: super fake to me. Basically, what happens in the video
• 27:10
  Speaker 2: is while the lyrics to the national anthem are playing,
• 27:14
  Speaker 2: these subliminal messages flash on the screen also, and these
• 27:18
  Speaker 2: are the messages trust the US government, God is real,
• 27:22
  Speaker 2: God is watching, Believe in government God. Rebellion is not tolerated. Obey, consume, obey, consume,
• 27:29
  Speaker 2: trust the US Government by Ultra by Naomi worship, Consume, believe, obey,
• 27:36
  Speaker 2: and rinse and repeat. The first thing that makes me
• 27:41
  Speaker 2: feel like this is fake is that by Naomi by
• 27:43
  Speaker 2: Ultra shit, Like, those are the names of actual government
• 27:49
  Speaker 2: projects that were running at the time. Why would you
• 27:53
  Speaker 2: put that kind of breadcrumb in something that's going to
• 27:55
  Speaker 2: be shown on television every single night, right to show off.
• 28:01
  Speaker 3: And this is a lot of messages too. When you
• 28:03
  Speaker 3: think about it, how many are here? There's like there's like.
• 28:05
  Speaker 2: Nine, Yeah, there's eight or nine, there's eight or nine.
• 28:08
  Speaker 3: It's a lot of messaging. And what it is, it's
• 28:10
  Speaker 3: the text cut up, so it's literally flashing this text
• 28:14
  Speaker 3: cut up in the actual text, so I can't see
• 28:17
  Speaker 3: it without it being pointed out. But yeah, these are
• 28:19
  Speaker 3: very long messages. Also, like God is real, God is watching,
• 28:24
  Speaker 3: Rebellion is not tolerated. Also, the messaging is all over
• 28:27
  Speaker 3: the place.
• 28:28
  Speaker 2: You notice that, Yeah, it's all over the place. I
• 28:30
  Speaker 2: don't think they would directly reference MK Ultra in a
• 28:35
  Speaker 2: subliminal message that was being beamed out to all of America. Also,
• 28:39
  Speaker 2: this is a terrible place to embed subliminal messages because
• 28:44
  Speaker 2: you would be doing it with the assumption that people
• 28:46
  Speaker 2: actually watch the sign off video every night. No one
• 28:49
  Speaker 2: watches these sign off videos. People were already like, most
• 28:53
  Speaker 2: people are going to be in bed by that point,
• 28:56
  Speaker 2: or when their show is over, they know the TV's
• 28:58
  Speaker 2: going to be shut off, They're probably just to turn
• 29:00
  Speaker 2: the TV off. Like, the only people who are going
• 29:03
  Speaker 2: to watch this are the people who would already agree
• 29:05
  Speaker 2: with this message.
• 29:08
  Speaker 3: Insomniacs are all very like.
• 29:09
  Speaker 2: The sedate not just insomniacs, but really patriotic insomniacs. Yeah,
• 29:16
  Speaker 2: national national anthems on I got to stand up and
• 29:19
  Speaker 2: look directly at the TV.
• 29:20
  Speaker 3: No, most people, you wouldn't be getting kids. You would
• 29:23
  Speaker 3: think kids would be the most you know, easily manipulated,
• 29:26
  Speaker 3: and it wouldn't really be getting children.
• 29:27
  Speaker 2: Yeah, you're not going to get kids. And like the
• 29:31
  Speaker 2: by Ultra by Naomi thing is weird. Also, the only
• 29:35
  Speaker 2: the only confirmation I was able to find of this
• 29:39
  Speaker 2: video actually airing was in Chicago in the eighties, and
• 29:44
  Speaker 2: that version did not include subliminal messages. Yes, so we
• 29:48
  Speaker 2: also didn't know about these subliminal messages until the mid
• 29:54
  Speaker 2: twenty tens. A user uploaded this video again very suspiciously
• 30:00
  Speaker 2: under the name Naomi nineteen sixty three, but people were like, oh,
• 30:03
  Speaker 2: that's probably just what was on the outside of the box.
• 30:06
  Speaker 2: It's like, that's what you make your YouTube user name?
• 30:09
  Speaker 2: Is the actually the name that was on the box
• 30:12
  Speaker 2: of the video. Okay, that's weird. And then like after
• 30:15
  Speaker 2: like two years, someone was finally like, oh, there's subliminal
• 30:19
  Speaker 2: messages in this, but we know the one that aired
• 30:21
  Speaker 2: in Chicago in the eighties did not have the subliminal messages.
• 30:24
  Speaker 2: So what is more likely that this video was first
• 30:28
  Speaker 2: made with subliminal messages and then someone edited those out
• 30:33
  Speaker 2: to air it in Chicago even though we didn't know
• 30:36
  Speaker 2: about these subliminal messages until the twenty tens. How did
• 30:39
  Speaker 2: Chicago know about them to edit them out? If that's
• 30:42
  Speaker 2: the fake video?
• 30:43
  Speaker 3: Yeah, that's that's the main thing is like that there's
• 30:45
  Speaker 3: like the versions of this with the stuff from the
• 30:47
  Speaker 3: eighties kind of overlap, and the name doesn't make any sense.
• 30:51
  Speaker 3: And this person who uploaded it eight years later uploaded
• 30:55
  Speaker 3: another video that's like a weird ass video of dudes
• 30:58
  Speaker 3: being like, uh, who are catatonic being experimented on by
• 31:02
  Speaker 3: psychiatrists in the forties or something. Jesus, So it's not
• 31:06
  Speaker 3: just someone who has It's not just like someone's like
• 31:09
  Speaker 3: innocuously just like, oh, yeah, I'm gonna upload this video.
• 31:13
  Speaker 3: I don't know what's on it. They clearly know it's
• 31:15
  Speaker 3: on it because they put it there, because that's why
• 31:17
  Speaker 3: their name is that, and that's why these put it here.
• 31:19
  Speaker 3: I'm amazed that people legitimately believe that the video hasn't
• 31:22
  Speaker 3: been doctored at all, that it's persistent for years, that
• 31:25
  Speaker 3: people are still interested in and still believe that they
• 31:27
  Speaker 3: did cut in these messages. Yeah, like or know that
• 31:31
  Speaker 3: the original poster didn't.
• 31:33
  Speaker 2: Yeah, I just I don't know what the point of
• 31:36
  Speaker 2: this would be. And I really doubt that if it
• 31:39
  Speaker 2: ran in the eighties without those subliminal messages, I really
• 31:42
  Speaker 2: doubt those subliminal messages were ever there, because again, how
• 31:46
  Speaker 2: would the people who ran it in Chicago know to
• 31:49
  Speaker 2: edit those out when we didn't discover these until like
• 31:52
  Speaker 2: a few years ago.
• 31:54
  Speaker 3: Yeah, we have so many other examples where people did
• 31:56
  Speaker 3: catch subliminal messages that were planted in TV messages that
• 32:00
  Speaker 3: it seems like they would catch this as well. If
• 32:01
  Speaker 3: it was running all the time. Yeah, yeah, right, every night,
• 32:04
  Speaker 3: so one would catch it.
• 32:05
  Speaker 2: Yeah, We're we're gonna talk about an example here in
• 32:09
  Speaker 2: a few minutes that's from around that same time frame,
• 32:13
  Speaker 2: and people caught that, like just by watching the commercial.
• 32:17
  Speaker 2: People caught it. So no one caught all of these messages.
• 32:21
  Speaker 3: There's so many, yeah, nine different messages over as that
• 32:24
  Speaker 3: ran all the time, and people were looking for sumpleminal
• 32:27
  Speaker 3: messages because they already knew about it. Wasn't something that
• 32:29
  Speaker 3: had yet to be revealed. Because a lot of the
• 32:31
  Speaker 3: things that we know about mk ult or think about
• 32:33
  Speaker 3: when it comes to spine or coercion, we only know
• 32:35
  Speaker 3: about because we found out about M. K Alter later.
• 32:38
  Speaker 3: But at this point we're talking about the late sixties,
• 32:40
  Speaker 3: people did know about it.
• 32:44
  Speaker 2: So one place you do see a lot of subliminal
• 32:47
  Speaker 2: messaging still is in advertising, and even that it's kind
• 32:51
  Speaker 2: of limited, but it still happens. And that's interesting because
• 32:55
  Speaker 2: the first really prominent example of that was also a hoax.
• 33:00
  Speaker 2: It happened in nineteen fifty seven when a market researcher
• 33:03
  Speaker 2: named James Vickery inserted the words eat popcorn and drink
• 33:08
  Speaker 2: Coca Cola into a movie. The words appeared in a
• 33:10
  Speaker 2: single frame, allegedly long enough for the subconscious to pick up,
• 33:14
  Speaker 2: but too short for the viewer to be aware of.
• 33:17
  Speaker 2: In Laura, the ads created an eighteen point one percent
• 33:21
  Speaker 2: increase in coke sales and a fifty seven point eight
• 33:26
  Speaker 2: increase in popcorn sales.
• 33:28
  Speaker 3: Holy shit, is that were true?
• 33:31
  Speaker 2: Yeah? Except no they didn't. When the scientific community found
• 33:35
  Speaker 2: out about this, they were like, that is very interesting.
• 33:39
  Speaker 2: We would like you to replicate that and let us
• 33:42
  Speaker 2: see the results. And he was like, no, I can't
• 33:45
  Speaker 2: do that. I'm not going to be able to replicate it. Actually,
• 33:49
  Speaker 2: everything I said was a lie, Like he lied to
• 33:52
  Speaker 2: the point that they think he maybe didn't even run
• 33:55
  Speaker 2: this experiment at all.
• 33:57
  Speaker 3: Yeah, yeah, I don't believe that this actually happened or
• 34:00
  Speaker 3: to the extend that he said it did. What's funny
• 34:03
  Speaker 3: is that this story, though, is still repeated and a
• 34:05
  Speaker 3: lot whenever you read like another article that's about subliminal messaging,
• 34:10
  Speaker 3: they mentioned this story. Some of them mentioned is this
• 34:12
  Speaker 3: being real or cited as like a real study or
• 34:15
  Speaker 3: something that actually happened, Like they don't even fact check
• 34:17
  Speaker 3: that part of it when they're talking about it. It'd
• 34:19
  Speaker 3: be like a news article, which is a bit strange.
• 34:21
  Speaker 3: But yeah, that's a very power of suggestion. I guess
• 34:24
  Speaker 3: I know Yeah, but like we said before, subliminal messaging
• 34:28
  Speaker 3: works best when you have a desire in place already.
• 34:32
  Speaker 3: So if you go to the movies, do you have
• 34:34
  Speaker 3: pop up possibly an innate desire also to eat popcorn
• 34:37
  Speaker 3: and drink coke? Yeah, you're a pretty primodis for that.
• 34:41
  Speaker 3: So it's not like they're getting them to do something
• 34:43
  Speaker 3: that they're not already partially inclined to do.
• 34:45
  Speaker 2: And would this be more effective than those singing dancing
• 34:50
  Speaker 2: hot dogs that walk across the screen and go, let's
• 34:54
  Speaker 2: go to the libby, let us go to the lobby,
• 34:58
  Speaker 2: get ourselves some treat.
• 35:00
  Speaker 3: I think a catchy tune is almost more effective than
• 35:04
  Speaker 3: as a messaging device. Yeah, catchiness is probably more effective
• 35:10
  Speaker 3: than subliminals.
• 35:11
  Speaker 2: Yeah, you would think. Like there's also like the smell
• 35:14
  Speaker 2: of popcorn has to be probably a little more powerful
• 35:17
  Speaker 2: than seeing the words eat popcorn exactly. Anytime I walk
• 35:21
  Speaker 2: into a movie theater, like I'm not buying popcorn, that's
• 35:24
  Speaker 2: a struggle. Like once you walk in, it's like, fuck, yeah,
• 35:26
  Speaker 2: I'm buying popcorn. You kidding me?
• 35:28
  Speaker 3: Yeah? And smells the sense most tight to memory. But
• 35:31
  Speaker 3: you can't really do subliminal sense because you would have
• 35:33
  Speaker 3: to be aware of it to actually smell it. Again,
• 35:36
  Speaker 3: subliminal it is really only works, seems to really mostly work
• 35:39
  Speaker 3: for visuals. But yeah, so this was a story that
• 35:41
  Speaker 3: got very well, rarely widely repeated. This kind of also
• 35:44
  Speaker 3: reminds me of the War of the World's story, the
• 35:46
  Speaker 3: way that people just kind of believe in this mass suggestion.
• 35:49
  Speaker 3: You know, right, people were so suggestible. Oh man, they
• 35:53
  Speaker 3: heard a story on the radio and then they all
• 35:55
  Speaker 3: thought aliens were invading.
• 35:56
  Speaker 2: Yeah, when the truth is most people didn't even listen
• 35:59
  Speaker 2: to that live like they listen to it after the fact,
• 36:03
  Speaker 2: after those stories started circulating, which interesting.
• 36:07
  Speaker 3: Hmmmm interesting. But could this be replicated by all advertisers.
• 36:11
  Speaker 3: I mean, I think we've all seen a lot of
• 36:13
  Speaker 3: examples of like hidden things in advertising, and it's super
• 36:17
  Speaker 3: cool once you see it. It is it's like magic eye.
• 36:19
  Speaker 3: I mean, I don't think people are afraid of it.
• 36:21
  Speaker 3: I think they think it's interesting.
• 36:24
  Speaker 2: Yeah, a lot of times you see it, especially in ads.
• 36:27
  Speaker 2: A lot of it is sex related, and it's just
• 36:29
  Speaker 2: like more silly than anything. I have one example that
• 36:33
  Speaker 2: I didn't put in the notes. There's an old Yellow
• 36:36
  Speaker 2: Pages ad and at the top of here. I'll put
• 36:40
  Speaker 2: it in the notes. You can see it. It's an
• 36:42
  Speaker 2: old Yellow Pages ad and at the top of the
• 36:45
  Speaker 2: page it says laid by the Best, and it's for
• 36:48
  Speaker 2: a vinyl flooring and carpet company. And it looks like
• 36:53
  Speaker 2: the picture has no relevance to the ad. It's a
• 36:57
  Speaker 2: woman holding like a wine glass in front of her.
• 37:01
  Speaker 2: But then when you turn it upside down, it looks
• 37:04
  Speaker 2: like looks like a woman diddling herself. Sc yeah, and
• 37:09
  Speaker 2: like that's that's a real thing. Like that. That picture
• 37:12
  Speaker 2: has been used in a lot of ads, and that's
• 37:14
  Speaker 2: exactly why people use it, because if you turn it
• 37:16
  Speaker 2: upside down, it looks naughty.
• 37:19
  Speaker 3: Yeah, I think it's funny. I think this is also
• 37:21
  Speaker 3: more of a phenomenon of the sixties, which is, you know,
• 37:24
  Speaker 3: like people are inherently ashamed of their you know, sexuality,
• 37:31
  Speaker 3: so that you have to implant it in ads.
• 37:34
  Speaker 2: Right.
• 37:35
  Speaker 3: Oh, yeah, it looks like a woman fingering her pussy. Okay, yeah,
• 37:41
  Speaker 3: I mean I you say, right.
• 37:42
  Speaker 2: On, So, like you see that kind of stuff a lot.
• 37:46
  Speaker 2: There was actually a big scare around advertisers hiding sexual
• 37:51
  Speaker 2: images in their ads back in nineteen seventy three. A
• 37:55
  Speaker 2: writer named Wilson Brian Key published a book called Subliminals Abduction,
• 38:04
  Speaker 2: and it claimedened It claimed as the title implies that
• 38:09
  Speaker 2: advertisers were hiding sexual messages in their ads, like the
• 38:13
  Speaker 2: word sex showing up in ice cubes in this gin ad,
• 38:18
  Speaker 2: which that one you really got to look hard to
• 38:21
  Speaker 2: see that there's a labia that supposedly shows up in
• 38:25
  Speaker 2: a cake frosting ad. Yeah, And the suggestion in this
• 38:29
  Speaker 2: book was that they were doing this to stimulate people,
• 38:33
  Speaker 2: which would then make them more likely to buy the
• 38:35
  Speaker 2: advertised product. And he apparently wrote four books about this,
• 38:41
  Speaker 2: and by most accounts, they're all pretty much the exact
• 38:44
  Speaker 2: same book. Yeah.
• 38:46
  Speaker 3: These This reminds me of also when they thought that
• 38:48
  Speaker 3: like comic books were gonna make kids turn into my rapist.
• 38:51
  Speaker 2: Murderers or dungeons and dragons.
• 38:53
  Speaker 3: Dungeons and dragons, Yeah, dungeons dragons, comic books, beatles records,
• 38:58
  Speaker 3: people putting nudity into ice cubes and stuff, and it's
• 39:02
  Speaker 3: like kids had, like, you know, the Sears catalog. I
• 39:05
  Speaker 3: think they would much prefer to look at that to
• 39:07
  Speaker 3: look for to try to find hidden breasts and things.
• 39:11
  Speaker 2: Yeah, or like what what is a kid seeing the
• 39:14
  Speaker 2: word sex gonna do like, that's not that's not helping anything.
• 39:18
  Speaker 2: And the advertising industry fought back and basically argued that
• 39:22
  Speaker 2: this was mostly just people seeing what they wanted to
• 39:24
  Speaker 2: see because it supports their bias. And the ad industry
• 39:29
  Speaker 2: also took out a full page ad that showed a
• 39:33
  Speaker 2: drink with ice in it above the caption people have
• 39:36
  Speaker 2: been trying to find the breasts in these ice cubes
• 39:39
  Speaker 2: since nineteen fifty seven, which is true, Like yeah.
• 39:42
  Speaker 3: And it's very clever and like a job on draper.
• 39:46
  Speaker 2: It does happen. Like there there are ads where like
• 39:49
  Speaker 2: there's a weird coke ad. I think it's actually on
• 39:53
  Speaker 2: coke machines and who knows if they even use it anymore.
• 39:55
  Speaker 2: But the ice at the top kind of looked like
• 39:58
  Speaker 2: a naked woman laying on her side and even that,
• 40:00
  Speaker 2: and like, well, how do you know she's naked, Like
• 40:02
  Speaker 2: she could have like clothes on, like she could be wearing.
• 40:05
  Speaker 3: Like it's it's weird. And these were also usually ads
• 40:08
  Speaker 3: that occurred in like Playboy and Rolling Stone, and they
• 40:11
  Speaker 3: usually were in like kind adult A lot of these
• 40:14
  Speaker 3: were in adult publications anyway that kids wouldn't necessarily be reading.
• 40:17
  Speaker 3: For the most part, they were intended for adults, so
• 40:20
  Speaker 3: I think people were already primed to have a heavy
• 40:22
  Speaker 3: amount of sexual imagery when they were looking at these ads.
• 40:26
  Speaker 3: So I almost think that the hiddenness of the sexuality
• 40:30
  Speaker 3: to these ads almost makes them more fitting to the
• 40:33
  Speaker 3: content that they're put into. Right, We're just seemed more
• 40:36
  Speaker 3: fitting for the era, you know, and not so much malicious.
• 40:39
  Speaker 2: Yeah, Like, sexually suggestive ads have been around forever, Like
• 40:44
  Speaker 2: go watch Fucking American Pickers, one of my favorite shows
• 40:47
  Speaker 2: on television, Like they constantly are finding these signs from
• 40:52
  Speaker 2: like the early like the nineteen twenties, nineteen thirties, and
• 40:55
  Speaker 2: they're like suggestive as shit. Like, Yeah, this guy who
• 40:59
  Speaker 2: wrote this book, it seems like he was just kind
• 41:01
  Speaker 2: of capitalizing on a thing like it. By nineteen seventy three,
• 41:05
  Speaker 2: subliminal messaging was all the rage because of MK Ultra
• 41:10
  Speaker 2: and all that shit, So like he was just kind
• 41:12
  Speaker 2: of capitalizing on people's fears.
• 41:14
  Speaker 3: Yeah, you would also have to point out if there
• 41:17
  Speaker 3: were there would also have to be a major increase
• 41:19
  Speaker 3: in sales or a major increase in those particular products
• 41:22
  Speaker 3: to actually prove that it works, right, right, but like
• 41:25
  Speaker 3: why it's wrong, Like, it's only really wrong if it works.
• 41:28
  Speaker 2: Can we say that, Yeah, that's that's kind of true
• 41:31
  Speaker 2: when it comes Yeah, well not even then, because what
• 41:35
  Speaker 2: if it works in a way that's beneficial, Like what
• 41:38
  Speaker 2: if every McDonald's ad had the words cut calories flashed.
• 41:44
  Speaker 3: Love one another?
• 41:45
  Speaker 2: Yeah, Like would we see enough McDonald esus, would we
• 41:49
  Speaker 2: see enough McDonald's ads where we'd be like, I got
• 41:51
  Speaker 2: to cut like five or six hundred calories out of
• 41:53
  Speaker 2: my diet every day, Then it's not bad. Then that's beneficial.
• 41:58
  Speaker 3: H Yeah, I mean yeah, totally could I mean or yeah,
• 42:01
  Speaker 3: or if you ran a campaign ad for your guy
• 42:04
  Speaker 3: and if Obama had cut in like hope and change,
• 42:08
  Speaker 3: you know what I mean? Yeah, would that be really bad?
• 42:11
  Speaker 2: Yeah? Like there, but see even like at that point,
• 42:14
  Speaker 2: if you find out it did work in some way,
• 42:17
  Speaker 2: then you know you can use it for bad if
• 42:19
  Speaker 2: you want to.
• 42:19
  Speaker 3: Yeah, yeah, yeah, yeah, it's someone's better that it doesn't
• 42:22
  Speaker 3: work that well. Oh I definitely it makes you feel
• 42:25
  Speaker 3: a little bit better about the world that it like
• 42:27
  Speaker 3: almost doesn't work that well. Like I put up a
• 42:30
  Speaker 3: lappable example, which is where like I say to this
• 42:32
  Speaker 3: like Australian TV ad where it was like someone was
• 42:35
  Speaker 3: running for public health ad minister. And in this cartoon
• 42:37
  Speaker 3: there's an eye chart that says Hendo is a jerk off.
• 42:42
  Speaker 3: And I'm like, if you're gonna be like I have
• 42:44
  Speaker 3: this malicious power in my hands, I will use it
• 42:46
  Speaker 3: to call someone a jerk off, I don't think it's
• 42:50
  Speaker 3: that evil.
• 42:50
  Speaker 2: But even then, that's not subliminal messaging. We have a
• 42:53
  Speaker 2: word for that. You can see today. It's called egg.
• 42:55
  Speaker 3: Yeah, it's an easter eg. That's yeah, that's the phrase
• 42:57
  Speaker 3: we were looking for.
• 42:58
  Speaker 2: Laura, let's talk about who's.
• 43:01
  Speaker 3: All this maybe want to do? Was talk about was
• 43:03
  Speaker 3: listen to Husker Do?
• 43:04
  Speaker 2: Yeah, I want to listen to the Minneapolis band now.
• 43:07
  Speaker 2: But no, it turns out they get their name from
• 43:09
  Speaker 2: a board game from the sixties and seventies, and there
• 43:13
  Speaker 2: was a big uproar in nineteen seventy three, the same
• 43:16
  Speaker 2: year this book came out, which that probably had a
• 43:18
  Speaker 2: little bit to do with that book coming out also,
• 43:21
  Speaker 2: but totally this Hooskerdo board game, they ran a commercial
• 43:28
  Speaker 2: and at four different points during that commercial, the words
• 43:33
  Speaker 2: get it flashed on the screen like just quick enough
• 43:36
  Speaker 2: that you wouldn't really see it, but the old subconch
• 43:39
  Speaker 2: would see it, and the company claimed that the words
• 43:43
  Speaker 2: were included due to quote an honest mistake, the result
• 43:47
  Speaker 2: of deadline pressures to get the commercial into circulation in
• 43:51
  Speaker 2: time for the Christmas season, which is bullshit, Like that's
• 43:54
  Speaker 2: obviously a lie, Like you don't how did it get
• 43:57
  Speaker 2: there in the first place? Is the question?
• 44:00
  Speaker 3: Well, they said they were like a young ad executive
• 44:02
  Speaker 3: did it because he thought he was doing something new
• 44:04
  Speaker 3: that no one had thought of before. Yeah, which reminds
• 44:09
  Speaker 3: me of that mad Man episode where the guy who
• 44:10
  Speaker 3: comes up with the Cure for the common, like blah
• 44:12
  Speaker 3: blah blah, the Cure for the Common, and they're like, yeah,
• 44:14
  Speaker 3: that's been done. Oh shit, that's all my pitches. But
• 44:18
  Speaker 3: uh yeah, so this guy's this like guy was like
• 44:21
  Speaker 3: under pressure last minute and he's like, okay, okay, we're
• 44:23
  Speaker 3: going to do a new thing. No one's ever heard
• 44:24
  Speaker 3: of it. I'm gonna flash a message and people are
• 44:26
  Speaker 3: going to see it super fast and they won't even
• 44:28
  Speaker 3: know they've seen it, and then they're gonna get it. Okay.
• 44:30
  Speaker 3: But and they play the ad during like adult programming,
• 44:34
  Speaker 3: So it was like aimed at adults. So, I mean,
• 44:37
  Speaker 3: people who hear about this story might be like, oh
• 44:40
  Speaker 3: my god, these evil advertisers are trying to like manipulate
• 44:43
  Speaker 3: children and to wind this game. And it was like
• 44:46
  Speaker 3: it was actually like at their parents.
• 44:48
  Speaker 2: Probably, Yeah, like the I think this, I don't even
• 44:52
  Speaker 2: know if it's really subliminal messaging, but like the most
• 44:55
  Speaker 2: insidious thing directed at kids still today is happy meals, Like, yeah,
• 45:00
  Speaker 2: that is that is kind of forcing parents to serve
• 45:05
  Speaker 2: their kids really unnecessarily sugar laden food, like you shouldn't
• 45:10
  Speaker 2: have to have that much sugar and a fucking cheeseburger.
• 45:12
  Speaker 2: I've made cheeseburgers and I put narry a teaspoon of
• 45:15
  Speaker 2: sugar in them the wrong way. Yeah, I guess I'm
• 45:19
  Speaker 2: not getting people addicted like that. That kind of stuff
• 45:22
  Speaker 2: is a problem. But like telling kids get it during
• 45:25
  Speaker 2: a game, like they don't have the money, like they're
• 45:27
  Speaker 2: not the ones. That's probably why this happened during adult programming. Yeah,
• 45:32
  Speaker 2: and in that case it's probably got a better chance
• 45:34
  Speaker 2: of working.
• 45:35
  Speaker 3: Yeah, because adults als the bel are the ones who
• 45:37
  Speaker 3: buy it.
• 45:38
  Speaker 2: Yeah, And yeah, I don't know what kind of game
• 45:40
  Speaker 2: it was was it was it a game for adults.
• 45:44
  Speaker 3: It was a game for kids in the pre Like
• 45:46
  Speaker 3: one of the hooks of the game was you can
• 45:47
  Speaker 3: beat an adult, like a kid could beat an adult
• 45:50
  Speaker 3: at Huskerdoo. But I never played a Huscar Do, so
• 45:52
  Speaker 3: I don't really know how that could be accomplished. But
• 45:54
  Speaker 3: there are lots of kids games where kids can be
• 45:56
  Speaker 3: at adults just by games of chance, you know, shit stupid.
• 45:59
  Speaker 2: Not if I'm playing, not losing it, Hohosker dude in
• 46:02
  Speaker 2: the fucking kids.
• 46:04
  Speaker 3: Knock him over. But there was never there was never
• 46:07
  Speaker 3: like a widespread phenomenon of like subliminal messaging to children,
• 46:11
  Speaker 3: Like kids have never been really mass manipulated that way.
• 46:13
  Speaker 3: But I mean, you don't really need to because you
• 46:15
  Speaker 3: can just do what they did in the eighties, which
• 46:17
  Speaker 3: is repeal laws that keep toy companies from making cartoons.
• 46:21
  Speaker 2: Yeah, and then you know or another thing that you
• 46:25
  Speaker 2: saw in the eighties was like cartoon mascots for adult
• 46:28
  Speaker 2: products like Joe Camel, yea once again, Bless the Dead,
• 46:33
  Speaker 2: rest in rest in Power, Joe Cammel. They took you
• 46:36
  Speaker 2: out back and shot you eventually, Yeah.
• 46:39
  Speaker 3: Chester Cheeto Joe Camel, not Chester Cheeto's not that's a
• 46:43
  Speaker 3: general thing.
• 46:44
  Speaker 2: He's dood up Chester Cheetah. Yeah. Well, I mean everyone
• 46:48
  Speaker 2: needs batteries, that's not a problem. Yeah, but in an attitude, Yeah,
• 46:52
  Speaker 2: Joe Cammel, I used to collect camel points and I
• 46:55
  Speaker 2: would like send them in for shit.
• 46:57
  Speaker 3: He was everywhere. Man, You really forget how preble and
• 47:00
  Speaker 3: cigarettes were just like cigarette advertising just everywhere grocery stores,
• 47:05
  Speaker 3: convenience I mean it still is in convenience stores, but man,
• 47:07
  Speaker 3: it's a totally different world when it comes to cigarettes.
• 47:10
  Speaker 2: Yeah, and you could smoke everywhere too. Yeah, amazing. Speaking
• 47:15
  Speaker 2: of cigarettes, the segue brought to you by Segue Segwe.
• 47:18
  Speaker 2: When you need a Segwae Segwe.
• 47:20
  Speaker 3: The creator of Segue dead by Segway.
• 47:23
  Speaker 2: Marlborough did a really interesting thing to get around a
• 47:28
  Speaker 2: Formula one sponsorship band, because if you recall Laura as
• 47:33
  Speaker 2: a big stock car racing fan, cigarette companies used to
• 47:36
  Speaker 2: be like the main sponsor of NASCAR and Formula One,
• 47:41
  Speaker 2: like all of them, like even in Formula one, especially
• 47:44
  Speaker 2: like even like Benson and Hedges are fucking sponsoring race
• 47:48
  Speaker 2: car drivers over there here. It was normally like Marlborough,
• 47:51
  Speaker 2: Cool Newport shit like that, and that eventually all got
• 47:54
  Speaker 2: banned because race car companies or the racecar leagues were like, yeh,
• 48:00
  Speaker 2: we probably shouldn't be pushing those products by way of
• 48:05
  Speaker 2: something that kids look up to.
• 48:06
  Speaker 3: Right, And it was very it was so ubiquitous. Yeah,
• 48:10
  Speaker 3: it was like it seemed like nearly every car had
• 48:12
  Speaker 3: some kind of cigarette thing on it. And that Marlborough
• 48:15
  Speaker 3: Red Marlborough logo I do very highly associate with stock
• 48:18
  Speaker 3: car racing of the early nineties. It is kind of
• 48:20
  Speaker 3: just the visual that I associated with it, you know. Yeah,
• 48:24
  Speaker 3: And I kind of had to have a point. NASCAR
• 48:26
  Speaker 3: is way too caught up into each other.
• 48:28
  Speaker 2: NASCAR's big championship series used to be called the Winston
• 48:32
  Speaker 2: Cup series.
• 48:33
  Speaker 3: Yes, the Winston Yes.
• 48:34
  Speaker 2: Yes, Now it's called the Sprint Cup, which is so
• 48:37
  Speaker 2: much better. Like that makes so much more sense.
• 48:39
  Speaker 3: Yeah, to Sprint versus to Winston.
• 48:42
  Speaker 2: Yeah, or is it still because Sprint and T Mobile,
• 48:45
  Speaker 2: like Merge, didn't they who who cares? Who cares about them?
• 48:49
  Speaker 2: Or NASCAR? We're talking about shady advertising. So what happened
• 48:54
  Speaker 2: Like one of the exam what companies would do in
• 48:57
  Speaker 2: Europe to get around the Formula one bands? They would
• 49:00
  Speaker 2: like change their name sometimes like Benson and Hedges. In
• 49:04
  Speaker 2: nineteen ninety seven changed its name to Bitten and Hisses
• 49:08
  Speaker 2: when advertising on cars to get around the band, which like,
• 49:13
  Speaker 2: how does that even like how do they even get
• 49:14
  Speaker 2: to do that? That still seems like I don't know,
• 49:17
  Speaker 2: but you know, like I love to eat at Frek Donald's.
• 49:20
  Speaker 3: What do you it's the most American company you can
• 49:23
  Speaker 3: come up with? Frek Donalds.
• 49:25
  Speaker 2: Yeah it is. But the craziest attempt to circumvent this
• 49:28
  Speaker 2: ban was Marlborough because despite this ban, for one thing,
• 49:33
  Speaker 2: they signed a ten year, one billion dollar partnership with
• 49:37
  Speaker 2: Ferrari and to get around the ban on cigarette advertising,
• 49:43
  Speaker 2: they changed their logo that they put on race cars
• 49:46
  Speaker 2: and on race uniforms. They changed it to a bar code.
• 49:51
  Speaker 2: But that barcode when a car went flashing by, just
• 49:54
  Speaker 2: looked like a blurry version of the Marlboro logo, So
• 49:57
  Speaker 2: your mind would just be like, actly, there went the
• 49:59
  Speaker 2: Marboro logo. And eventually people were like, we know what
• 50:03
  Speaker 2: you're doing. You're not being that clever, and they forced
• 50:07
  Speaker 2: them to like stop doing it, but.
• 50:10
  Speaker 3: Subtle thou art not man. I just hope the person
• 50:12
  Speaker 3: who came up with it got a major pay day
• 50:14
  Speaker 3: because if you check it out, it looks cool as fuck.
• 50:17
  Speaker 2: It's very smart. It was a very smart idea.
• 50:19
  Speaker 3: It looks cool as hell. I would love to have
• 50:21
  Speaker 3: that logo on something.
• 50:23
  Speaker 2: Yeah, it should be. It's even it's the unpop's colors even,
• 50:25
  Speaker 2: like we could just adopt it. It's beautiful, just make
• 50:28
  Speaker 2: that barcode.
• 50:30
  Speaker 3: I love this beautiful work of subliminal I love this
• 50:32
  Speaker 3: corporate work of like mental masturbation that they want me
• 50:36
  Speaker 3: to I just love how well. I'm like, good job
• 50:38
  Speaker 3: company trying to get me addicted to it, like a
• 50:41
  Speaker 3: damaging murderer's product. Great job.
• 50:44
  Speaker 2: And Ferrari like even had the gall to deny that
• 50:48
  Speaker 2: that's what that barcode was, and it's like, well then
• 50:51
  Speaker 2: what is it? What is it?
• 50:53
  Speaker 3: Nile, I've heard this one? Hey, what do you mean,
• 50:58
  Speaker 3: Harla cost one? Thing?
• 51:00
  Speaker 2: You do see a lot in like this is a
• 51:02
  Speaker 2: This is just gonna be a fun quick way to
• 51:04
  Speaker 2: end this. There are a lot of corporate logos that
• 51:07
  Speaker 2: have things hidden in them that you might not have noticed.
• 51:11
  Speaker 2: The Baskin Robin's logo has a thirty one embedded in it.
• 51:13
  Speaker 2: You probably didn't notice that because where's a fucking Baskin
• 51:16
  Speaker 2: Robbins anymore? But that's a nod to their thirty one
• 51:20
  Speaker 2: flavors obviously. The arrow underneath the Amazon logo connects the
• 51:25
  Speaker 2: A to the Z, which is meant to imply that
• 51:28
  Speaker 2: Amazon is your one resource for everything, including harsh working conditions.
• 51:34
  Speaker 3: To renstance for COVID nineteen if you work for them.
• 51:36
  Speaker 2: Yeah, so you're one stop shop for facial recognition software
• 51:40
  Speaker 2: to sell to ice. They got it all.
• 51:43
  Speaker 3: Thet death.
• 51:46
  Speaker 2: The tit in Tostitos, the tit in the middle. If
• 51:51
  Speaker 2: you look at it, it's actually two friends sharing a
• 51:54
  Speaker 2: bowl of salsa, and the bowl of salsa is the dot.
• 51:57
  Speaker 2: It dots the eye between them. Also, if you look
• 52:00
  Speaker 2: at it, you'll never not see this again. But the
• 52:03
  Speaker 2: word tit is very prominent in the Tostito's the Tostito's
• 52:07
  Speaker 2: logo American Life. Yeah, the white space between the ex
• 52:13
  Speaker 2: in FedEx forms an arrow which is meant to put
• 52:17
  Speaker 2: you in the mind of the company's speed inability to
• 52:20
  Speaker 2: deliver to deliver drugs, right, Yeah, to deliver drugs. The weirdest, though,
• 52:26
  Speaker 2: is the Wendy's logo, which has the word mom embedded
• 52:30
  Speaker 2: in it and they claim that shit, They claim it
• 52:33
  Speaker 2: was unintentional, but oh buss shit. Yeah, it's in every
• 52:37
  Speaker 2: version of their new logo too, Like, no matter how
• 52:40
  Speaker 2: it's drawn, there ends up being the word mom. Like
• 52:43
  Speaker 2: she's wearing one of those fucking name plate chains from
• 52:47
  Speaker 2: the eighties like rappers. Yeah, that's true. There's an Etsy
• 52:51
  Speaker 2: commercial where girl gets gifted one on the air right now,
• 52:55
  Speaker 2: So yeah, CHIORI, yeah sor yeah, I remembered your name kid,
• 53:01
  Speaker 2: if there's any If that's any consolation, I pronounced it right.
• 53:04
  Speaker 2: Congrats on cry baby. Uh. But yeah, that kind of
• 53:10
  Speaker 2: stuff exists. But I think in general, people kind of
• 53:14
  Speaker 2: overstate the concerns when it comes to subliminal messaging.
• 53:18
  Speaker 3: Yeah yeah, I think, particularly when they worry about it
• 53:21
  Speaker 3: in terms of people being influenced to negative action like
• 53:24
  Speaker 3: violence or attacks or whatever. I think you don't need
• 53:28
  Speaker 3: subliminal messages to make people prime to act that way.
• 53:32
  Speaker 3: People seem to be doing just fine on their own,
• 53:34
  Speaker 3: or there's plenty of overt messages that they're probably paying
• 53:37
  Speaker 3: attention to, Yeah, that are for causing them to act
• 53:39
  Speaker 3: that way. It's not the subliminal, it's the overt that
• 53:41
  Speaker 3: you need to look for.
• 53:42
  Speaker 2: It's not like we're cracking down on those overt messages,
• 53:46
  Speaker 2: so why would you even need to use subliminal messages?
• 53:48
  Speaker 3: No, you're right on the money.
• 53:51
  Speaker 2: Yeah, so this is a fun episode.
• 53:54
  Speaker 3: I know, I liked it. I like learning a little
• 53:56
  Speaker 3: bit more about submittle stip and actually maybe it's funny.
• 53:58
  Speaker 3: It's like, usually when you die more into conspiracies, you
• 54:01
  Speaker 3: feel worse about them, but this actually made me feel
• 54:03
  Speaker 3: better about it because people have less probably less effective
• 54:06
  Speaker 3: means to control your mind unwillingly than you thought.
• 54:09
  Speaker 2: You know what I mean. Yeah, it seems like people
• 54:11
  Speaker 2: aren't really getting away with it. They're trying sometimes, but
• 54:13
  Speaker 2: it's just not working. And that's it. It makes me feel good. Yeah,
• 54:17
  Speaker 2: that's a good outcome for this episode.
• 54:20
  Speaker 3: Uh will drop a positivity?
• 54:22
  Speaker 2: Do we have anything to plug before we get out
• 54:24
  Speaker 2: of here?
• 54:25
  Speaker 3: I do not at all?
• 54:27
  Speaker 2: I Uh, I mean I don't really either those fucking
• 54:30
  Speaker 2: on pops network dot Supercast dot tech or Patreon dot
• 54:34
  Speaker 2: com slash on pops you can go subscribe there, but
• 54:36
  Speaker 2: I think that's it. Laura say goodbye.
• 54:39
  Speaker 3: Bye, goodbye everybody.
• 54:41
  Speaker 2: We love you.
• 55:00
  Speaker 1: The strict att