You're in the Hospitality Business (Whether You Know It or Not)

The Next Big Idea · May 4, 2026 · 1h 3m

For the last three years, Will Guidara has been on the road talking about unreasonable hospitality. He's met financiers and prison wardens, educators and athletes, Fortune 500 executives and small business owners. They kept asking the same question: "I get how this works in a restaurant, but how do I apply it in my business?" So Will wrote them an answer. It's called Unreasonable Hospitality: The Field Guide.

🔗 SPONSORED BY:

Granola — If meetings are eating up your day, Granola is a no-brainer. You can try it totally free for three months. Just head to granola.ai/idea

Incogni — Protect your…