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Highland Cattle and Outdoor Grows: Inside Nova Farms' Unconventional Cannabis Model
🎙️ From Store Merchandiser to COO: Lynnette French's Path to Nova Farms
In this episode, Lynnette French, Chief Operating Officer of Nova Farms, shares how 18 years climbing the ranks at Urban Outfitters led her into Massachusetts' earliest cannabis dispensaries, through a multi-state restructuring at Parallel, and eventually into the COO seat at a company built around large-scale outdoor cannabis farming. Lynnette opens up about the layoffs that wore her down over years, the leap of faith that took her back to business school in her forties, and why Nova Farms is betting on scale over…
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