Latest / Omni Talk Retail / Fast Five Shorts | Forget 9 To 5: Walmart Has Been Working Overtime On Livestreaming

Transcript

Fast Five Shorts | Forget 9 To 5: Walmart Has Been Working Overtime On Livestreaming · Omni Talk Retail

• 0:00
  Walmart
• 0:01
  teamed
• 0:01
  up
• 0:01
  with
• 0:02
  Dolly
• 0:02
  Parton
• 0:03
  for
• 0:03
  a
• 0:03
  Cyber
• 0:03
  Monday
• 0:04
  live
• 0:04
  stream.
• 0:04
  Yes,
• 0:05
  Dolly
• 0:06
  Parton.
• 0:06
  According
• 0:07
  to
• 0:07
  Chase
• 0:07
  Store
• 0:07
  Age,
• 0:08
  Walmart
• 0:08
  hosted
• 0:08
  a
• 0:09
  special
• 0:09
  Cyber
• 0:09
  Monday
• 0:10
  shoppable
• 0:10
  live
• 0:11
  stream
• 0:11
  on
• 0:11
  the
• 0:11
  Walmart
• 0:12
  live
• 0:12
  platform
• 0:13
  at
• 0:13
  7pm
• 0:14
  Eastern
• 0:14
  on
• 0:14
  Monday
• 0:15
  this
• 0:15
  past
• 0:15
  December
• 0:16
  2nd
• 0:17
  with
• 0:17
  the
• 0:17
  help
• 0:17
  of
• 0:17
  Livestream
• 0:18
  shopping
• 0:18
  technology
• 0:19
  provider
• 0:20
  Talk
• 0:20
  Shop
• 0:20
  Live.
• 0:21
  I
• 0:22
  and
• 0:22
  I
• 0:22
  actually
• 0:22
  logged
• 0:23
  into
• 0:23
  it
• 0:24
  live
• 0:25
  personally
• 0:26
  from
• 0:26
  the
• 0:26
  grocery
• 0:27
  store.
• 0:27
  While
• 0:27
  I
• 0:27
  was
• 0:27
  at
• 0:27
  the
• 0:27
  grocery
• 0:27
  store
• 0:28
  I
• 0:28
  put
• 0:28
  it
• 0:28
  on,
• 0:28
  I
• 0:28
  watched
• 0:29
  it.
• 0:29
  I
• 0:29
  actually,
• 0:29
  I
• 0:29
  actually
• 0:30
  made
• 0:30
  a
• 0:30
  comment
• 0:30
  as
• 0:31
  you
• 0:31
  too
• 0:31
  because
• 0:31
  you're
• 0:31
  our
• 0:32
  Walmart
• 0:32
  plus
• 0:32
  holder.
• 0:33
  So
• 0:33
  like
• 0:33
  that's
• 0:33
  how
• 0:33
  you.
• 0:34
  So
• 0:35
  I
• 0:35
  said
• 0:35
  something
• 0:35
  that
• 0:36
  probably
• 0:36
  embarrassed
• 0:36
  you.
• 0:37
  But,
• 0:37
  but
• 0:38
  yeah,
• 0:38
  Dolly
• 0:38
  was
• 0:39
  there.
• 0:39
  She's
• 0:39
  talking
• 0:39
  about
• 0:40
  products
• 0:40
  with.
• 0:40
  She
• 0:40
  had
• 0:41
  an
• 0:41
  interactive
• 0:41
  feed
• 0:41
  going
• 0:42
  on
• 0:42
  below
• 0:42
  and
• 0:42
  it
• 0:43
  was
• 0:43
  easy
• 0:43
  to
• 0:43
  click
• 0:43
  Buy
• 0:43
  links
• 0:44
  right
• 0:44
  at
• 0:44
  the
• 0:44
  bottom
• 0:44
  of
• 0:45
  the
• 0:45
  screen.
• 0:46
  So,
• 0:47
  you
• 0:47
  know,
• 0:47
  and
• 0:47
  my
• 0:47
  question
• 0:48
  to
• 0:48
  you
• 0:48
  is
• 0:48
  this
• 0:48
  as
• 0:48
  a
• 0:49
  new
• 0:49
  Walmart
• 0:49
  plus
• 0:50
  super
• 0:50
  fan,
• 0:51
  do
• 0:51
  you
• 0:51
  think
• 0:51
  Walmart
• 0:52
  is
• 0:52
  onto
• 0:52
  something
• 0:53
  with
• 0:53
  its
• 0:53
  jump
• 0:53
  into
• 0:54
  live
• 0:54
  streaming?
• 0:55
  Yeah,
• 0:55
  for
• 0:55
  sure.
• 0:56
  I
• 0:56
  mean
• 0:56
  I
• 0:56
  think
• 0:57
  Dolly
• 0:57
  Parton
• 0:57
  is
• 0:58
  a
• 0:58
  great
• 0:58
  like
• 0:58
  yes,
• 0:59
  that
• 0:59
  helps
• 0:59
  make
• 0:59
  the
• 1:00
  headlines.
• 1:00
  Of
• 1:00
  course
• 1:01
  people
• 1:01
  are
• 1:01
  going
• 1:01
  to
• 1:01
  buy
• 1:01
  whatever
• 1:02
  Dolly
• 1:02
  is
• 1:02
  selling.
• 1:03
  She's
• 1:04
  so
• 1:04
  beloved
• 1:05
  among
• 1:06
  all
• 1:06
  of
• 1:06
  us
• 1:07
  here
• 1:07
  in
• 1:07
  humanity.
• 1:09
  But
• 1:09
  I
• 1:09
  think
• 1:10
  what
• 1:10
  is
• 1:10
  most
• 1:10
  interesting
• 1:11
  to
• 1:11
  me
• 1:11
  about
• 1:11
  this
• 1:11
  headline
• 1:11
  that
• 1:12
  didn't
• 1:12
  get
• 1:12
  the
• 1:12
  coverage,
• 1:13
  Chris
• 1:13
  that
• 1:14
  it
• 1:14
  should
• 1:14
  is
• 1:15
  that
• 1:16
  not
• 1:16
  only
• 1:16
  is
• 1:16
  Walmart
• 1:17
  investing
• 1:17
  in
• 1:17
  live
• 1:17
  streaming
• 1:18
  for
• 1:18
  themselves,
• 1:19
  but
• 1:19
  they
• 1:20
  are
• 1:20
  invested
• 1:20
  in
• 1:20
  doing
• 1:21
  this
• 1:21
  for
• 1:21
  other
• 1:21
  sellers
• 1:21
  on
• 1:21
  the
• 1:22
  Walmart
• 1:22
  marketplace
• 1:23
  who
• 1:23
  can
• 1:23
  now
• 1:24
  pipe
• 1:24
  their
• 1:24
  products
• 1:25
  in.
• 1:25
  They
• 1:26
  can
• 1:26
  have
• 1:26
  immediate
• 1:26
  live
• 1:27
  stream
• 1:27
  capabilities.
• 1:28
  And
• 1:28
  I
• 1:28
  think
• 1:28
  that,
• 1:28
  that
• 1:29
  like
• 1:29
  this
• 1:29
  is
• 1:29
  an
• 1:29
  all
• 1:30
  boats
• 1:30
  rise
• 1:30
  situation.
• 1:31
  Like
• 1:31
  yes,
• 1:32
  if
• 1:32
  you
• 1:32
  know
• 1:32
  you're
• 1:32
  going
• 1:32
  to
• 1:33
  have
• 1:33
  consistent,
• 1:33
  great
• 1:34
  quality
• 1:34
  of
• 1:34
  live
• 1:35
  streaming
• 1:35
  from
• 1:35
  Walmart.
• 1:36
  You
• 1:36
  know,
• 1:36
  as
• 1:37
  a
• 1:37
  retailer
• 1:37
  themselves,
• 1:38
  bringing
• 1:38
  on
• 1:38
  people
• 1:39
  the
• 1:39
  likes
• 1:39
  of
• 1:39
  Dolly
• 1:39
  Parton,
• 1:40
  your
• 1:40
  customers
• 1:40
  are
• 1:41
  always
• 1:41
  also
• 1:41
  going
• 1:41
  to
• 1:42
  expect
• 1:42
  to
• 1:42
  see
• 1:42
  that
• 1:42
  from
• 1:42
  the
• 1:43
  other
• 1:43
  sellers
• 1:43
  on
• 1:43
  your
• 1:43
  site
• 1:44
  too.
• 1:44
  You
• 1:44
  have
• 1:44
  to
• 1:44
  have
• 1:45
  consistency
• 1:46
  as
• 1:47
  that
• 1:47
  brand.
• 1:47
  So
• 1:48
  I
• 1:48
  think
• 1:48
  that's
• 1:49
  really
• 1:49
  the
• 1:49
  huge
• 1:50
  part
• 1:50
  of
• 1:50
  the
• 1:51
  story.
• 1:51
  Sorry
• 1:52
  Dolly,
• 1:52
  I
• 1:52
  don't
• 1:52
  want
• 1:52
  to
• 1:52
  put
• 1:53
  you
• 1:53
  in
• 1:53
  the
• 1:53
  corner
• 1:53
  but
• 1:54
  I
• 1:54
  think
• 1:54
  that's
• 1:55
  the
• 1:55
  key
• 1:55
  component
• 1:56
  here
• 1:56
  is
• 1:56
  that
• 1:56
  Walmart's
• 1:57
  going
• 1:57
  all
• 1:57
  in,
• 1:57
  in
• 1:58
  smartly
• 1:59
  as
• 1:59
  they
• 1:59
  do
• 2:00
  investing
• 2:01
  in
• 2:01
  live
• 2:01
  streaming
• 2:02
  across
• 2:02
  the
• 2:02
  platform,
• 2:03
  not
• 2:03
  just
• 2:03
  for
• 2:03
  themselves.
• 2:04
  So
• 2:04
  I
• 2:04
  think
• 2:04
  that's,
• 2:05
  it's
• 2:05
  going
• 2:05
  to
• 2:05
  be
• 2:05
  a
• 2:06
  great
• 2:06
  way
• 2:06
  to
• 2:06
  continue
• 2:06
  to
• 2:07
  keep
• 2:07
  customers
• 2:07
  coming
• 2:08
  to
• 2:08
  Walmart
• 2:08
  to
• 2:08
  shop
• 2:09
  and
• 2:09
  having
• 2:09
  a
• 2:09
  consistent
• 2:10
  experience.
• 2:11
  What
• 2:11
  do
• 2:11
  you.
• 2:11
  Yeah,
• 2:11
  those
• 2:11
  are
• 2:12
  great,
• 2:12
  those
• 2:12
  are
• 2:12
  great
• 2:13
  points
• 2:13
  and
• 2:13
  I
• 2:13
  would,
• 2:13
  I
• 2:13
  would,
• 2:14
  the
• 2:14
  thing
• 2:14
  I
• 2:14
  would
• 2:14
  add
• 2:14
  to
• 2:15
  it
• 2:15
  is
• 2:15
  I
• 2:15
  didn't
• 2:15
  realize
• 2:16
  how
• 2:16
  active.
• 2:16
  I
• 2:17
  mean
• 2:17
  you
• 2:17
  kind
• 2:17
  of
• 2:17
  highlighted
• 2:17
  a
• 2:18
  little
• 2:18
  bit,
• 2:18
  but
• 2:18
  I
• 2:18
  Didn't
• 2:18
  realize
• 2:19
  how
• 2:19
  active
• 2:19
  Walmart
• 2:20
  is
• 2:20
  with
• 2:20
  live
• 2:21
  streaming.
• 2:21
  I
• 2:21
  mean
• 2:22
  they
• 2:22
  aren't
• 2:22
  just,
• 2:22
  they
• 2:23
  aren't
• 2:23
  just
• 2:23
  working
• 2:23
  9
• 2:24
  to
• 2:24
  5
• 2:24
  on
• 2:24
  this
• 2:24
  end
• 2:25
  with
• 2:25
  Dolly,
• 2:26
  they're
• 2:26
  working
• 2:26
  overtime
• 2:27
  with
• 2:27
  the
• 2:27
  likes
• 2:27
  of
• 2:28
  Serena
• 2:29
  Williams
• 2:29
  has
• 2:30
  done
• 2:30
  a
• 2:30
  live
• 2:30
  stream
• 2:30
  with
• 2:31
  them,
• 2:31
  Jordan
• 2:31
  Sparks
• 2:32
  and
• 2:32
  my
• 2:33
  personal
• 2:33
  crush
• 2:33
  and
• 2:34
  Instagram
• 2:34
  follow
• 2:34
  Christina
• 2:35
  hall
• 2:35
  even
• 2:35
  like
• 2:36
  they,
• 2:36
  they,
• 2:37
  you
• 2:37
  go
• 2:37
  on
• 2:37
  their
• 2:37
  page,
• 2:37
  they
• 2:37
  have
• 2:38
  all
• 2:38
  these
• 2:38
  live
• 2:39
  streams
• 2:39
  you
• 2:39
  can
• 2:39
  watch
• 2:39
  that
• 2:40
  are
• 2:40
  upcoming
• 2:40
  or
• 2:40
  they've
• 2:41
  done
• 2:41
  in
• 2:41
  the
• 2:41
  past.
• 2:41
  And
• 2:41
  it's
• 2:42
  all
• 2:42
  accessible
• 2:42
  versus
• 2:43
  via
• 2:43
  the
• 2:43
  Walmart
• 2:43
  website
• 2:44
  too,
• 2:44
  which
• 2:45
  is
• 2:45
  something.
• 2:45
  When
• 2:45
  Best
• 2:46
  Buy
• 2:46
  did
• 2:46
  this
• 2:46
  last
• 2:47
  year,
• 2:47
  we
• 2:47
  commented
• 2:48
  about
• 2:48
  how
• 2:48
  it
• 2:48
  was
• 2:48
  kind
• 2:48
  of
• 2:49
  disjointed,
• 2:49
  you
• 2:49
  had
• 2:49
  to
• 2:49
  go
• 2:50
  off
• 2:50
  platform.
• 2:50
  The
• 2:50
  experience
• 2:51
  was
• 2:51
  hard
• 2:51
  to
• 2:51
  find.
• 2:51
  That's
• 2:52
  not
• 2:52
  the
• 2:52
  case
• 2:52
  here
• 2:52
  with
• 2:53
  Walmart.
• 2:53
  And
• 2:54
  the
• 2:54
  other
• 2:54
  point
• 2:54
  I'd
• 2:54
  make
• 2:55
  too,
• 2:55
  and
• 2:55
  we've
• 2:56
  learned
• 2:56
  this
• 2:56
  through
• 2:56
  our
• 2:56
  conversations
• 2:57
  over
• 2:57
  the
• 2:57
  years,
• 2:57
  is
• 2:58
  that
• 2:58
  a
• 2:58
  live
• 2:58
  stream
• 2:59
  shopper
• 3:00
  is
• 3:00
  a
• 3:00
  more
• 3:01
  loyal
• 3:01
  shopper.
• 3:02
  And
• 3:02
  that's
• 3:03
  the
• 3:03
  key
• 3:03
  here.
• 3:03
  All
• 3:03
  this
• 3:04
  revenue
• 3:04
  from
• 3:04
  these
• 3:05
  events
• 3:05
  is
• 3:05
  additive.
• 3:06
  The
• 3:06
  overhead's
• 3:07
  probably
• 3:07
  pretty
• 3:08
  low.
• 3:08
  It's
• 3:08
  pretty
• 3:09
  manageable
• 3:09
  and
• 3:09
  easy
• 3:09
  to
• 3:10
  understand
• 3:10
  the
• 3:10
  impact
• 3:11
  that
• 3:11
  it's
• 3:11
  having
• 3:11
  from
• 3:12
  on
• 3:12
  the
• 3:12
  income
• 3:12
  statement
• 3:13
  as
• 3:13
  an
• 3:13
  isolated
• 3:13
  event
• 3:14
  you
• 3:14
  can
• 3:14
  see
• 3:14
  what's
• 3:15
  working
• 3:15
  and
• 3:15
  what's
• 3:16
  working
• 3:16
  well
• 3:16
  and
• 3:16
  you
• 3:16
  know
• 3:16
  how
• 3:16
  much
• 3:17
  it's
• 3:17
  going
• 3:17
  to
• 3:17
  cost,
• 3:17
  right?
• 3:18
  You
• 3:18
  do?
• 3:18
  Yes.
• 3:18
  So
• 3:19
  like,
• 3:19
  yes.
• 3:20
  And
• 3:20
  that's
• 3:21
  that.
• 3:21
  I
• 3:21
  was
• 3:21
  just
• 3:21
  going
• 3:21
  to
• 3:21
  say
• 3:22
  like
• 3:22
  the
• 3:22
  even
• 3:23
  more
• 3:23
  important
• 3:23
  point
• 3:23
  that
• 3:24
  you're
• 3:24
  getting
• 3:24
  at
• 3:24
  too,
• 3:24
  Chris,
• 3:24
  is
• 3:25
  that
• 3:25
  this,
• 3:25
  this
• 3:26
  content,
• 3:26
  while
• 3:26
  it
• 3:27
  was
• 3:27
  live
• 3:27
  at
• 3:27
  one
• 3:28
  point
• 3:28
  in
• 3:28
  time,
• 3:28
  now
• 3:28
  can
• 3:29
  go
• 3:29
  on
• 3:29
  product
• 3:29
  pages.
• 3:30
  Like
• 3:30
  you
• 3:30
  still
• 3:30
  get
• 3:31
  that
• 3:31
  engagement
• 3:32
  with
• 3:33
  the
• 3:33
  consumer,
• 3:33
  the
• 3:34
  longer
• 3:34
  lasting
• 3:34
  engagement,
• 3:35
  the
• 3:35
  bigger
• 3:35
  basket
• 3:36
  size.
• 3:36
  When
• 3:36
  you
• 3:36
  start
• 3:37
  putting
• 3:37
  that
• 3:37
  on
• 3:37
  your
• 3:38
  product
• 3:38
  pages
• 3:38
  like
• 3:39
  it's
• 3:39
  a
• 3:39
  no
• 3:40
  brainer.
• 3:41
  Yeah.
• 3:41
  And
• 3:41
  then
• 3:41
  the
• 3:42
  last
• 3:42
  point,
• 3:42
  going
• 3:42
  bridging
• 3:43
  the
• 3:43
  two
• 3:43
  headlines
• 3:44
  that
• 3:44
  we
• 3:44
  talked
• 3:44
  about
• 3:44
  so
• 3:44
  far,
• 3:44
  like
• 3:45
  I
• 3:45
  went
• 3:45
  and
• 3:45
  searched,
• 3:46
  I
• 3:46
  just
• 3:46
  went
• 3:46
  because
• 3:46
  I
• 3:46
  was
• 3:46
  like,
• 3:47
  oh
• 3:47
  my
• 3:47
  God,
• 3:47
  I
• 3:47
  had
• 3:47
  no
• 3:47
  idea
• 3:47
  Walmart
• 3:48
  was
• 3:48
  doing
• 3:48
  this
• 3:49
  much
• 3:49
  live
• 3:49
  streaming.
• 3:49
  I
• 3:49
  went
• 3:50
  and
• 3:50
  searched
• 3:50
  live,
• 3:51
  live
• 3:51
  shopping
• 3:51
  at
• 3:52
  Target.
• 3:52
  You
• 3:52
  know
• 3:52
  what
• 3:52
  it
• 3:53
  returned
• 3:53
  me
• 3:53
  and
• 3:54
  it
• 3:54
  returned
• 3:54
  me
• 3:54
  a
• 3:54
  toy
• 3:55
  shopping
• 3:55
  cart.
• 3:56
  That's
• 3:56
  what
• 3:56
  I
• 3:56
  got
• 3:56
  back,
• 3:57
  a
• 3:57
  toy
• 3:57
  shopping
• 3:57
  cart.
• 3:58
  So
• 3:58
  it
• 3:58
  goes
• 3:58
  back
• 3:58
  to
• 3:58
  your
• 3:59
  thing
• 3:59
  last
• 3:59
  week
• 3:59
  too
• 3:59
  about,
• 4:00
  you
• 4:00
  know,
• 4:01
  who's
• 4:01
  really,
• 4:01
  who's
• 4:01
  really
• 4:02
  investing
• 4:02
  here
• 4:02
  and
• 4:02
  who's
• 4:03
  really
• 4:03
  thinking
• 4:03
  about
• 4:03
  the
• 4:04
  next
• 4:04
  stage
• 4:04
  of
• 4:04
  retail's
• 4:05
  evolution.
• 4:05
  I
• 4:05
  thought
• 4:06
  that
• 4:06
  was
• 4:06
  fascinating.
• 4:07
  Yeah,
• 4:07
  I
• 4:08
  mean
• 4:09
  it's,
• 4:10
  you
• 4:10
  have
• 4:10
  this
• 4:11
  happening
• 4:11
  at
• 4:11
  Amazon
• 4:12
  still
• 4:12
  very
• 4:13
  significantly
• 4:13
  with
• 4:14
  their
• 4:14
  live
• 4:14
  streaming.
• 4:15
  You
• 4:15
  have
• 4:15
  it
• 4:15
  happening
• 4:16
  at
• 4:16
  Walmart,
• 4:17
  you
• 4:17
  have
• 4:17
  it
• 4:17
  happening
• 4:17
  at
• 4:17
  Wayfair.
• 4:18
  Like
• 4:18
  all
• 4:19
  these
• 4:19
  major
• 4:19
  players
• 4:19
  are
• 4:20
  investing
• 4:20
  it
• 4:20
  in
• 4:20
  some
• 4:21
  way.
• 4:21
  Shape
• 4:21
  or
• 4:21
  form.
• 4:22
  And
• 4:22
  it's
• 4:23
  going
• 4:23
  to
• 4:23
  be
• 4:24
  critical,
• 4:24
  I
• 4:24
  think,
• 4:25
  to
• 4:25
  a
• 4:25
  retailer
• 4:26
  strategy
• 4:26
  for
• 4:26
  next
• 4:27
  year.
• 4:27
  Especially
• 4:28
  with
• 4:28
  the
• 4:28
  rise
• 4:28
  of
• 4:29
  influencer
• 4:29
  based
• 4:30
  purchases.
• 4:30
  20%
• 4:31
  of
• 4:31
  revenue
• 4:31
  is
• 4:32
  coming
• 4:32
  from
• 4:32
  influencers.
• 4:32
  That's
• 4:33
  crazy.