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Transcript

What Sets You Apart? Most Can't Answer. · Speak In Flow

• 0:02
  Melinda Lee: Welcome to the Speak and Flow podcast. We are on the last episode of the Legacy Growth Series, and in our series, we talked about direction, execution, leadership, and now, today, we're going to go deeper. We're going to talk about what holds everything together, because all of that is not possible and sustainable on its own.
• 0:26
  Melinda Lee: When companies grow, things just cannot keep running through and back to the CEO. There's just so many conversations and decisions that need to happen rapidly.
• 0:38
  Melinda Lee: And this is where most companies, either they scale and grow, or they start to have so much strain on the leadership team and the pressure that things start to break.
• 0:49
  Melinda Lee: And fall apart. And it's not because a leadership team lacks intelligence or effort, it's just because the communication has not evolved as the company scales.
• 1:01
  Melinda Lee: So, when things keep running back to the CEO, and the CEO is the center of everything, things are slowed down, and the leadership team looks
• 1:11
  Melinda Lee: up for direction, and when there's no direction, people start to make things up, and priority starts to, get diluted. And so, then.
• 1:21
  Melinda Lee: Communication, conversations are inconsistent, you know, the clients start to feel it, the markets start to feel it, and then you get drowned out, and you don't stand out in this competitive environment.
• 1:36
  Melinda Lee: And so this is why Speak and Flow exists.
• 1:39
  Melinda Lee: It's not simply to teach people how to be better speakers. It is to strengthen the way that your team communicates so that it operates effectively.
• 1:52
  Melinda Lee: So that it is felt by your clients, and your partners, and your marketplace.
• 2:00
  Melinda Lee: So…
• 2:01
  Melinda Lee: When leaders are able to speak and flow, they understand the vision. They know what stands you apart amongst everybody else. And when they can communicate that, they know how to drive this direction and speak to it consistently to the internal teams, who are then able to problem solve and get you to this place.
• 2:23
  Melinda Lee: And therefore, when you represent yourself to clients and to the marketplace, things are consistent. The whole company is operating together.
• 2:33
  Melinda Lee: Because communication can easily dilute, especially when things are unclear.
• 2:39
  Melinda Lee: And then people start to become uncertain, make things up, there's silos, and so we want communication to be more proactive, not reactive.
• 2:50
  Melinda Lee: We want you to be able to clearly identify what stands you apart, what is a vision?
• 2:57
  Melinda Lee: And so, therefore, you're able to communicate that, and communication becomes less about a soft skill, and more about a system of standards. We're gonna start to create standards of what is appropriate, and what is… we do not tolerate when it comes to communication.
• 3:16
  Melinda Lee: So we don't tolerate, inconsistent communication. We don't tolerate, XYZ information to be shared, right? We are consistent in the way that we operate and the way that we represent ourselves to our clients.
• 3:33
  Melinda Lee: And then you start to build a culture of communication. So when leaders speak in flow, you're able to consistently share your messages internally and externally. It's not about anything personal anymore, so you're getting all your information that is usually in your head shared across leadership teams.
• 3:53
  Melinda Lee: Right? You're getting the information that is usually in private conversation, shared in consistent, measures and accountability systems, a system of cadence, so that we're able to see how communication turns into how you grow your company.
• 4:11
  Melinda Lee: Alright, because now you're able to be very clear about what is shared, what is reinterpreted, and what is reinforced and executed on.
• 4:21
  Melinda Lee: Right? And, you know, communication is just so much more than that. When you have intentional systems.
• 4:28
  Melinda Lee: Then, it's not just about you anymore, you as an individual building your company.
• 4:35
  Melinda Lee: It's about your legacy, because what is consistently shared becomes then your legacy. You have now a team that is embodying, repeating what is… matters to you and what is most important.
• 4:50
  Melinda Lee: And what is repeated becomes, therefore, what is believed, what is executed on, what is your reputation, and how you are seen in the marketplace, how your clients are feeling you and experiencing your company.
• 5:06
  Melinda Lee: So that is what we truly do. This is our purpose at Speak and Flow. We help you build a leadership team that really owns the direction and creates clarity around the direction.
• 5:22
  Melinda Lee: And they execute on that. They're able to communicate that with clarity and hold each other accountable to those results. And then they build trust across your clients, and also across your teams.
• 5:36
  Melinda Lee: So I truly believe that when a leadership team communicates from speaking in flow, your company will last, and it will create a legacy on behalf of you without everything running through you.
• 5:55
  Melinda Lee: If you've enjoyed this episode, I hope you continue to listen to our future episodes, because this is our focus. We are going to build companies that are less
• 6:06
  Melinda Lee: Dependent on you, and more around the vision, the mission, the purpose of the company, and your leadership team running more of the business on behalf of you.
• 6:18
  Melinda Lee: Until next time, take care. Remember, speak what matters most so that your leadership team and the company moves together.
• 6:28
  Melinda Lee: Take care.