Latest / Shane Hewitt and The Nightshift
ICYMI - McDonald's Price Freeze: Staring down the barrel of 4,000 Restaurant Closures
McDonald's price freeze means your usual order costs the same for a year. But four thousand restaurants are closing in Canada, and this discount war has nothing to do with saving you money.
Charlebois: McDonald's isn't a food company, it's real estate that controls a supply chain. The Big Mac price? Not frozen. Everything else on the value menu: locked for a year. Generic Ozempic approved in Canada, 11 more weight-loss drugs waiting—fewer hungry customers at the drive-thru. The dollar coffee loses money every sale. McDonald's launched the same war in 2013, won for two years, but…
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