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From Idea to Market: Ep 12 - From Here, It's Yours

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In the finale of From Idea to Market, the surgeons, engineers, founders, attorneys, and investors who lived every stage of medical device innovation look back and answer one question: what do they wish they had known from the start?

Across this series, one pattern kept surfacing: innovation doesn't begin with a business plan. It begins with a clinical problem someone can't let go — a resident watching a procedure that felt inadequate and carrying that feeling for twenty-five years, or a physician-turned-founder who couldn't stop thinking about a patient who lacked what she…

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