Latest / Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast) / How to transform your business through TikTok and the key advice you need to know with Catie O'Neill and Liv Burrows, Co-Founders of My Glow 2

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How to transform your business through TikTok and the key advice you need to know with Catie O'Neill and Liv Burrows, Co-Founders of My Glow 2 · Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast)

• 0:00
  This is Katie O'Neill and Olivia Burrows for Female Startup Club. Hey guys, and welcome back to another episode of Female Startup Club. I'm your host, Doona Roisin, and joining me on the show today is Katie O'Neill and Liv Burrows, the Australian founders behind the brand that's gone completely viral on TikTok recently, MyGlow2.
• 0:29
  My Glow 2 is an Australian skincare company that's inspired by ancient beauty rituals. They're based in country Victoria, and in this episode, we cover why they started My Glow 2 and everything you need to know about winning at TikTok. Because the thing about this brand is that Katie and Liv posted a random video of a foot on TikTok that went completely viral, racking up millions of views and buzz around their brand, and it led them down the path of becoming best in the biz at the TikTok game.
• 0:59
  And yes, if you've been umming and ahhing about whether you should jump onto TikTok, I'm absolutely certain that this episode will inspire you to sign up immediately and start carving out your own niche. After we recorded this session, I actually took the leap myself onto TikTok and you can find me at Doona Roisin sharing daily quick tips that will help you win at business. So definitely pop into my comments and say hello if you find me on there. This is Katie and Liv for Female Startup Club.
• 1:28
  Thanks for being on the show today. I want to hear all about your brand. Yeah, so our brand is called My Glow Too, and we're a mindful skincare beauty brand based in Australia. And it all began after a trip to Turkey. So we went to Istanbul, and whilst we were in Turkey, they have an ancient ritual called Hamam. And it's one of the oldest bathing rituals in the world. And whilst we were there, I had all this sort of peeling on my chest at the time.
• 1:59
  So I went to this spa and discovered and had the Hamam ritual. And it was a ritual that incorporated both the mind, the body and the soul. And part of it involved deep exfoliation, which had this glove. And it was made out of, it was an exfoliator that isn't commonly found here. And I'd never experienced it before. So once we had, I had the Hamam spa ritual.
• 2:25
  all this dead skin started peeling off my body. I'd never exfoliated in this way before. So I actually said to the lady, I said, where can I find these gloves? I'd really love to take one back and show Liv back home in Australia. And she said, they're quite difficult to find. But anyway, she directed me and she said, look, here's one of the gloves I'll give to you and you can take it back home. So I came back to Australia and I brought it over to Liv.
• 2:53
  And I said, Liv, you've got to try this glove. It is unbelievable. And she's sort of like, it's just, okay, what are you talking about? I'm like, no, seriously, your skin will start peeling off. Anyway, so I gave it to Liv to try it. And at the time she had, okay, I'll let Liv explain this part because it was, yeah,
• 3:17
  Yeah, so when Katie arrived back from Turkey, yeah, as she said, she showed us this little silk glove, and I was kind of like a little bit of a skeptic. I was like, surely, surely it can't be that good. And I had a little bit of keratosis pilaris on my chest and my arms. And so I was like, you know what, give it a go. Well, after about four weeks...
• 3:42
  I actually can't explain, like, the texture, the look, the feel, everything was so smooth. Like, all pigmentation had kind of lifted. Luckily, we got some before and afters, which is great because you just, like, forget how amazing it was. But...
• 4:00
  Yeah, and then from there, we kind of going to all our friends and family, look at this, and you know what they're like, they don't really believe us. So we were trying to source it so they could try it, and we couldn't find it anywhere. We're like, this is ridiculous. How can something that works so great not be available? So then, yeah, we literally realised that it just wasn't available, especially in Australia. So that's when we kind of looked at each other and we're like,
• 4:26
  Like, we've got to do something here. There's a huge gap in the market for this. Yeah, there's an opportunity here. Yeah. And then that's kind of when we decided, all right, let's get back in touch with some people from Turkey and kind of work with some of the best or high quality silk manufacturers over there.
• 4:45
  And then I guess that's kind of after lots of testing and sampling, it's kind of where the My Glow 2 Glove was born and then made a brand in like two days, I guess. We did not sleep, just smashed it in 48 hours and then... We were so excited. Yeah, and then here we are. Yeah, when you find a product that is natural, of course, but it just, it works and it's simple and it's quality as well.
• 5:14
  We spent a lot of time researching this glove as well because there are replicas out there. Of course, China have tried to make a similar glove, but it comes down to the quality of the fabric. And Turkey being part of Silk Road is that they have the highest quality silk.
• 5:32
  And this glove originates from their bathing rituals. So they are the experts when it comes to this glove. That's amazing. Yeah, once we found our manufacturer, we have a really great relationship with them and worked really closely with them to manufacture the specific gloves that we wanted to make. And so in the beginning when you found the manufacturer, how many did you have to place an order for? What kind of process was it for a new business?
• 6:04
  So they did have minimum orders in place. And I believe at the time, the minimum order was 5,000. And as a small business, it is quite a lot because on top of just the gloves, we wanted to ensure that the way that we were going to package the glove was also really high quality to reflect or to match the glove. So the minimum order, we did go with the minimum order and then have since ordered the
• 6:34
  quite a few times since then. So, yeah, as a small business, it is hard when there are those minimums in place. But it was something that we knew there was a demand for it in the market. We knew we weren't going to have a problem with selling it.
• 6:49
  Yeah, absolutely. And I want to just give everyone listening some context of how I came across you guys. And that was because I saw Katie post in a group that we're all part of on Facebook called the Like-Minded Bitches Drinking Wine Group. Shout out to them. They're amazing. You should all check it out.
• 7:08
  And so Katie was telling her story of the recent success you guys have had on TikTok. And it was so funny because literally like the day before or two days before one of my good girlfriends had shown me your account and been like, this is so cool. You should check this out because I'd been like...
• 7:27
  asking what I should do on TikTok. And she was like, here's some really great inspiration. So I saw you pop up and I was like, oh my God, I know what this is. And I reached out. And so I'm so excited to share and get all the insights onto your TikTok journey and the foot video. It all began with a foot. Gosh, it has been such a journey. It's been
• 7:53
  A short amount of time, but I feel like it's been a really big journey, um, in regards to TikTok. So it did begin with a foot. We started out TikTok, uh, believe in November. Yeah. And yeah. And we tried a lot of different strategies, um, because it's a foreign platform and there's people out there saying, this is the algorithm and this is what you should be doing. And we were trying to follow that advice.
• 8:22
  And we started off with finding, we found that dancing was really popular. And Liv has a dancing background. And I mean, she could personally do all the TikTok dances. But as we were running the business, we thought, well, maybe we'll find other people that can do that for us. Yeah. And we also kind of thought not having our faces would be beneficial at the time, which later down the track, we actually realized.
• 8:48
  Complete opposite. But, yeah, so I guess, carrying on from what Katie was saying, we started off with the dance, and then...
• 8:58
  As it kind of evolved, we started realising, okay, the things that were starting to now trend were humorous kind of videos and more educational kind of videos. So we were trying to, like, broaden our content. So then we kind of got into this thing of trying anything and everything and...
• 9:19
  And there was a day when, you know, I was like, you know what, this is a fantastic idea. I went and bought a cabbage. So basically there's this, for anyone that's not aware, there's this song that's a trending song called I'm a Savage. And basically I was like, you know what, we're going to get a cabbage and we're going to dress it up that aligns with the lyrics. I'm not, I still have this video. We still have that video. It is hilarious. And I'm not, like, I spent, this would have been like, how many hours do you reckon, like?
• 9:46
  Five hours creating this video. And it's like, it was this cabbage and I'd like drawn a face on it with makeup and everything, dressed it up for like a bougie, I think what is it, like bougie, sassy, ratchet or something. And yeah, it was, and I was like, nah, this is going to be it. This is going to be our viral video. Well, I think it got like 100 views. I think we quickly deleted it. It didn't quite turn out.
• 10:15
  It didn't quite turn out the way we wanted. So we tried and tested a lot of different content. And then we stripped it back and we said, why don't we just start posting what was getting engagement on our Instagram? And that was the actual product working. So it was one of our first videos of my very fake tan. You know when fake tan starts to come off on your foot all over your body? It's not a very nice look.
• 10:40
  So it's basically our glove working and you can see all the fake tan and the dead skin rolling off. So we put that video up on TikTok, not thinking anything of it, went to bed. And I think we woke up and it was over a million views at this stage. And we just called one another and we were like, what's just happened?
• 11:02
  And with the analytics, you can see where it's coming from and you can also see the comments. And it had actually gone viral in India, which was quite interesting. And it just grew from there. I think it's now sitting at 10 million views. And this is just literally a foot with peeling skin. It is very unattractive and it's almost embarrassing, to be honest, that this foot has been seen by 10 million people.
• 11:32
  But anywho, leading on from that, we started posting more content and we started to realise that our content was only getting fed into people in India and it wasn't actually reaching our target audience in Australia or Australia.
• 11:47
  predominantly we wanted to be in Australia as we're growing our brand. And yeah, the issue at the time, of course, because of COVID-19, we actually can't ship to India. So that was another major issue that we were facing. So we were getting a lot of interest, but we just couldn't provide them with our products.
• 12:04
  Yeah, we had thousands and thousands of emails and DMs and messaging messages that were banging down our door really and trying to get this product. And unfortunately, there was nothing we could do. Oh my gosh, that's terrible. Yeah, it was a bit of a shame. It was really exciting at first. And then it sort of sunk in. And we're like, we've
• 12:27
  I think it was another month or two where we were consistently posting and it just was not getting us anywhere. And there was no sales either that were coming through but also no engagement on our other platforms in terms of our target audience or people that we could sell to. So then once we discovered that we had to take a new approach and we had to look at a different strategy. And Liv has always been more about...
• 12:57
  you know, let's show more about us and behind the scenes. And I'm really like, oh, a bit uncomfortable and more of a private person when it comes to that. But she's like, no, let's give this a go. Let's start showing people a bit more behind the scenes of the brand. And that's when my Behind the Glow 2 was born. Yeah, so...
• 13:17
  Basically, I think because obviously you are a small business, when you're trying to develop that trust and authenticity, I think showing the behind the scenes and different content like that can help. So, yeah, by developing this new account, we were able to do that. So we kind of thought, all right, let's kind of have a few pillars to ground this account. So...
• 13:39
  It's going to be slightly educational in terms of small business tips and advice, as well as being very aesthetically pleasing, as we know that that is something that our target market are very much into at the moment, is looking at all those beautiful visuals. And not only, I guess, visuals, but the sounds, music, ASMR, all things like that, and tying it all together. And from there, we kind of utilised, I guess...
• 14:08
  our knowledge or the knowledge that we've gained so far in our small business. And our packaging, which I know we're probably a little bit biased, but we love... I love it too. It looks bad. Oh, thank you. Oh, thank you. So, yeah, I guess creating those videos very, like, centred around the packaging and the visuals of the packaging. And that was the one that did go viral and got to the... I think it's sitting at 6.3 million today. Yeah, it's a really cool video. And then...
• 14:38
  Yeah, thank you. But I will say, how many hours do you reckon it took, Katie, to film that? We were probably at that, honestly, five hours. And we started it whilst there was sunlight and we were trying to chase the sunlight. So there's beautiful lighting and effects that you can do when you have that strong daylight. So we were carrying around all our packaging at our office, quickly trying to make this video and the sunlight's going and we're rushing and putting it together and...
• 15:08
  It certainly paid off, that's for sure. Yeah, and our office is in the country, like country, country, Victoria. So dealing with, because we wanted the sounds, because we know that that is something that does appeal to our market, trying to get the sounds without the birds and the rustling, and it was very fun. I actually love that. It's funny that you mention ASMR because when you guys pick up the crystal
• 15:35
  With the other crystals, that sound, I was like, oh my God, I love that sound. And it's so funny. So funny that you say that. So satisfying. It's interesting that it is such a time investment to each video. I didn't realise it would take so long.
• 15:53
  And that is definitely something that we weren't aware of at the start either. I guess, like, having the approach of the aesthetic feel, so everything to look as beautiful as it possibly can and sound as good as it possibly can as well. It's not only the filming, it's actually the editing. Sometimes it can actually take a lot longer. So...
• 16:15
  finding those little clips, the transitions, the slow-mo, speeding it up, suiting it to the music. So sometimes we'll edit it and then there'll be a new trending song.
• 16:26
  but it doesn't quite work with the timing. So I'm going to go back, re-edit, all little things like that that at the time you don't really realise. It takes so, so much time. Yeah. We love it. It's fun. I'm interested to know in the beginning, how many videos did you post before you went viral and how often were you posting? Was this like a consistent thing every day, multiple times a day? What was those early kind of posts like?
• 16:54
  On the original account? No, on the new account when you were like, we're starting from scratch, we're going to build this over here. How did you, what was the situation there? Every day, every day. So something that we really picked up on during our research was TikTok loves consistency. And there's some people out there that are saying you should post as many times as you can a day or,
• 17:20
  Some say the opposite, you shouldn't be posting that much. We found the happy medium was once a day at the exact same time or within the same period. So 12 to 1 o'clock was our prime time because we found that most people worldwide were awake. So whilst Australia, we could get into the Australian news feed whilst the US was also awake. And then, you know, Europe was starting to wake up. So yeah.
• 17:45
  Yeah, it was every single day and we have been doing, we will continue to do that because we found that that's what works for us in terms of the views and whether it's something to do with TikTok's algorithm where they don't actually, if you're posting, say, three times a day, they're only putting one of those videos out and sharing that with the feed. So, yeah, one a day, 12 to 1 p.m. is our prime time.
• 18:14
  And with TikTok, do you need to be engaging with other accounts? Are you like going and commenting? Are you following? Is there any other kind of things that you're meant to be doing? Well, I guess it's not necessarily...
• 18:30
  meant to be doing as such. I just feel like, yeah, I think Katie would agree with any platform. It can't hurt. So, you know, definitely engaging with others, other similar accounts. So we've kind of got a few TikTok friends now that are very similar in small businesses in Melbourne and things. And then we've also been engaging with our...
• 18:49
  market, like our audience as well. Like we literally try to reply to every single comment on every single video, even, even the one that got to, you know, the million views, we were literally sitting there for about three hours just trying to reply to everyone. Oh my gosh. Wow. That's crazy. Yeah. And it definitely makes a difference. I feel. Yeah, for sure. For sure. And building that kind of like relationship where they're like, I want to see what the next video is. Yeah.
• 19:17
  And I read in the Facebook post, Katie, that you wrote something about your, I think it was that you said you had 750% increase in sales for that month or increase in conversion. Wow. That's incredible. It blew us away. How did you know that it was coming from TikTok? I mean, obviously, it's obvious you have all this crazy virality, so it could be assumed. But were you actually tracking that or?
• 19:49
  We were, so our analytics show where each person is coming from and they were all, well, in terms of the increase, the increase was coming directly from TikTok. And it's really interesting when we did go viral, we were sitting and watching our analytics like we were watching a movie because it's amazing how they push out your news, your content. So we went viral in Australia first and then the next day we were viral in Canada.
• 20:18
  And we had hundreds of orders come through from Canada. And then I think a week passed and we were still viral within these two countries. And we sort of looked at one another and said,
• 20:29
  Where's the US? Where's the UK? Because we were getting orders from the US and UK prior to TikTok, but they had not increased in the way that they had with the other countries. And then I believe it was a week or less than a week later, we woke up and we were viral in the UK first.
• 20:48
  I think it was US first. And then Ireland, US and UK. Don't forget Ireland. Yeah, Ireland and then the UK. And then once we got into the US, that really changed the game. I mean, the US is actually...
• 21:05
  on par with Australia in terms of sales, if not more, as it continues to grow, which is just unbelievable. Oh my gosh. I'm so happy for you guys. That's so awesome. And I think it's such a cool story to share because I know that there are a lot of other people, myself included, being like, oh, you know, is it worthwhile getting on TikTok given that you're coming at it from a
• 21:28
  the approach of business and not the approach of dancing videos and, um, you know, those kinds of videos. So it's really incredible to, to see your success and hear about it. Thank you. What advice do you guys have for some women who are wanting to start a business or who have an idea?
• 21:52
  Oh, good question. I guess there's lots of different things, but I guess we can narrow it down to maybe two. First thing would be we live in a time where just having a great product isn't enough. Unfortunately, it's not. You have to be offering value in other areas, whether it's education, some kind of emotional support, something along those lines. So I guess when we started...
• 22:21
  we tried to decide, okay, what's going to be our, like, education? Like, what are we going to educate our audience and our market on? So that was, you know, skincare and ancient rituals. And within skincare, the health of the skin and all the different rituals, which eventually we are going to grow and expand within that area. But at the moment, we are educating our consumers on hammam and turkey and silk.
• 22:49
  So along with that, we also have, I guess, the emotional support side of things where, because it is a transformative experience of the mind, body and soul, we do like to...
• 23:02
  you know, look at the idea of self-care and mindfulness throughout our entire brand, which also does link in quite heavily with the crystals as well. So when we are putting content out on Instagram, we do make sure that we do have specific posts completely dedicated to those two areas, education and emotion.
• 23:23
  or mindfulness, I guess. And it's funny, when we actually do look at the analytics, that's some of our highest engagement. So when we look at the posts, our highest engagement does actually come from these posts. Like I think we posted one a week or so ago, which was a five-minute mental health check. And that was great in terms of the amount of people that bookmarked it, liked it, all things like that. So if you are starting a new business, make sure you are considering the value you're bringing to your consumers and not only the products.
• 23:53
  So that would be one, I guess. Yeah. Amazing. And then another one is probably quite a common one is really know your numbers. And I mean, know the numbers down to the exact extent. Um, we are constantly looking at where we're spending our money, how we're spending our money. Are we getting an ROI on these influences or even with our time, we have to ensure that we're investing our time as well.
• 24:21
  but knowing your numbers, what your profit margins are. Some, I mean, I think it's really hard because as a small business, you can get really caught up in the marketing side of things and the sales and you forget about the financial side of the business. And some people may turn around and realise they're actually not making a profit and they're sort of just churning over. And we're wanting to obviously scale our business. We're really wanting to grow. And in order to do that, we are,
• 24:50
  constantly ensuring that we're monitoring our money and where we're spending it on. And we haven't taken any money out of the business. Whilst we are making a profit, we want to invest every single dollar back in because we're scaling it up at this stage. We're increasing our product line. We're buying more stock. And we're also taking, we've got so many plans in terms of product development and marketing that does require that investment.
• 25:18
  Um, so yeah, I think they're probably our best two pieces of advice. Amazing. Oh, I love it. I love it. We're up to the six quick questions. So I'll, maybe I'll run through, I'll go through you first, Katie, and then we'll go through you, Liv. Okay. Question number one is what's your why? So my why is.
• 25:45
  running my own business and being my own boss has always been my goal. My dad, that's the only other thing that I've seen. My dad has always run his own business and worked for himself. And I didn't really see any other approach in how my life was going to go. And it all really stemmed back down to freedom and happiness.
• 26:06
  I wanted to do something that obviously made a difference in the world and I left my mark in the world. But I was also doing it whilst I was being happy and I had that freedom. So in terms of our why, well, my why, it's freedom. In terms of the business why, so after our trip to Turkey, this is when we were really opened up to another approach to beauty and a business.
• 26:31
  approach to beauty over there is they incorporate the mind, the body and the soul. What we traditionally know as beauty and skincare is you throw on your moisturiser, you quickly exfoliate and you run out the door. But their approach to beauty was a lot slower and a lot more mindful. And it was that time where you can reconnect and you can really ground yourself. And we found that there was an opportunity that
• 26:55
  you know, for us to incorporate it into our own lives and better ourselves. How can we become a better version of ourselves? And maybe we take that time from our skincare routine or skincare, turn our skincare routine in a ritual. And it's really, really helped us in terms of just, you need those five minutes, 10 minutes or whatever it is to just slow down.
• 27:19
  And skincare and when you're exfoliating or you're having a bath or a shower, it's the perfect time, really. Absolutely. For sure. Yeah. Oh, that's so nice. Question number two is, and I probably know the answer. What's the number one marketing moment that's made your business pop? The foot, of course. No, no.
• 27:44
  There was probably two. We certainly share this one, but TikTok 100% has been one, not only the foot, but starting behind the glow too and seeing this amazing growth from that has definitely made it pop. So cool. Question number three is where do you hang out to get smarter?
• 28:08
  I love this question. Liv and I are both very similar with this in terms of there's not a specific place that I would hang out to get smarter. Wherever I am, I'll take an opportunity to speak to someone, to ask questions, to be in the right room. I'm constantly reading and listening to podcasts.
• 28:32
  I love listening to other people's businesses and their journeys and learning from not only their successes but their, I guess, failures or their mistakes because that's where you really get the best education and the best understanding can apply that to your own life. But if there's an opportunity to educate yourself anywhere you go and I think it's just recognising that.
• 28:59
  So, yeah. Amazing. Question number four is how do you win the day? And that's around your AM and PM rituals that keep you feeling happy and successful and fulfilled in life.
• 29:14
  Yeah. So in terms of how I win the day, again, it's so funny. I think that's probably why we're business partners. I know. We're so similar. I feel like all these questions are the exact same. I'm like, I'm trying to think of what else to say. Literally. I know. Yeah. We like to win the day before we've even woken up. So it's a common thing that we do. And every night we sit down and we go through the list of everything that we have to do the next day.
• 29:43
  And we put it all down onto paper. And so when we have these exact lists, when we wake up, we don't have to spend any time thinking about what we're going to do for the day. We already know. So we can dive straight into it.
• 29:58
  And to be able to wake up and you've already won, you're just getting out of the right side of the bed, really. I love that. So, yeah. For sure. To-do lists are a real winner. They are. Question number five is if you only had $1,000 left in your business bank account, where would you spend it? For a fund?
• 30:20
  The best ROI, if we're talking specifically marketing, would be Facebook and Instagram advertising. We've done a lot of testing and a lot of research into what works for us. So we're at the point where if we did have $1,000, we know how we can get an ROI in that. We wouldn't have to spend money on testing that. Whilst we still do on certain ads, we know the certain content needs.
• 30:47
  the descriptions, the audience that we're targeting. So Facebook and Instagram ads are highly beneficial. Critical, critical for scale. Yeah. And final question is how do you deal with failure? And that's around either a personal experience or your general mindset and approach. Yeah, I think my general mind is, I'm never really a fan of the word fail. I think it has such a negative connotation too.
• 31:16
  It is a negative, negative word. And I don't think, I never look at failure as though in a negative way that it's something that I can't fix. I think failure is always an opportunity to learn. And it's more of a, okay, something's gone wrong. How can I fix it? What is the solution to this problem?
• 31:39
  There's always a solution, whether it's your mindset or a physical solution. There's a place for you to learn. And so you're not going to do it again. Once you've, you've made that mistake, you learn from it and you've probably find out a few other things about yourself or the business, and then you move forward. If you dwell on things, it's, it gets really difficult because no matter what you do, you cannot change what has happened. You can only change what's happening in the future.
• 32:08
  and how you can move on from that and how you deal with that situation. Amazing. Thank you so much, Katie. Liv, it's your turn. Question number one, what's your why?
• 32:22
  Okay, so my why in terms of like a personal why would be, so I actually have a teaching background. So I am a high school teacher as well, and I work with my GLOW 2 part-time. So in terms of this idea of education and educating others and empowering people, specifically female, I guess, that's something that really drives me. So when this...
• 32:49
  I guess this skincare opportunity kind of came to light. I guess it was one of those things that we kind of sat there and me personally, I just jumped on because I was like, there's so much in this and so much power in the education of not only the rituals, but the mental benefits, the physical benefits. Like there's just so much to just share.
• 33:10
  And that is something that I'm super passionate about is just sharing knowledge and learning and continuously just growing. And it was an opportunity that did get presented. And I thought this is something that definitely aligns with my why. And I guess as well, from a personal point of view, I have had a similar upbringing to Katie in the sense that my parents are not the normal, I guess, nine to five. They've always been...
• 33:34
  like got that entrepreneurial mindset. So we've kind of both grown up in a household that strive to do things a bit different and think outside the box. So that's always kind of been in the back of my mind as well. That's so cool. I love that you're doing both and just kicking all those goals. That's incredible. Wow. Thank you. Question number two is what's the number one marketing moment that's made your business pop? Yeah.
• 34:00
  It might be the same answer, but we'll still go there. Well, that's all right. So, yeah, of course, the 6 million view packaging TikTok video on Behind the Glow 2, while the 10 million foot one was amazing, it just didn't quite nail our target audience. So obviously getting the 6 million views and it being our target audience and it's actually showing our product in detail, that's just, like, overwhelming, really. So that was awesome. And to be fair,
• 34:28
  There are probably a couple of others on another platform, Instagram. I know Sharni Grimmond, when she posted for us,
• 34:37
  And I think she said, like, this is the best package she's ever received in her life. Like, that was her opening line. And we were just so, like, and I think that was in our first month of launching. Oh, my gosh. Yeah, that was a huge moment for us as well at that time. So I think both of those. And was that just a gift or did she buy it? No, it was, so basically we just sent her a gift and it was a lot, like,
• 35:00
  We didn't know. We weren't actually in communication with her prior to sending a gift. So we just sent this beautiful package because obviously who she is and her brand herself aligns with us really nicely. So we did want to reach out and just to get that feedback on the crystals and everything was amazing. Oh, wow, that's so cool. That was great. I love that. Yeah. Question number three is where do you hang out to get smarter?
• 35:30
  Yeah, I guess kind of similar idea to Katie in the sense that we are both extremely analytical people by nature. So no matter what place, I guess whether it's online or a physical location, we are always observing, analysing and trying to basically find knowledge or find new information from anyone or anything we see. So even if it's, you know...
• 35:57
  my five-year-old cousin, and it's a family gathering. She's probably got an insight to the world in other ways that I can't even imagine. And then you've obviously got your online blogs and your forums that are much more entrepreneurial and business-based. So it's just having that really open mindset to, you can find knowledge in anything and anywhere. That's so cute. Your five-year-old cousin. I love that.
• 36:19
  Tea parties with her to get smarter. That sounds like the best. The conversations I have with her. Amazing. Question number four is how do you win the day? Again, very similar. Katie and I are...
• 36:35
  pretty kind of have a very strong routine with this. Every night we feel sit down and to the point where it's actually by hour and I do go a little bit OCD, I guess, plan my outfit for the next day, plan all my lunch, what time my lunch and breakfast and dinner will be, an hour by hour kind of approach to all the jobs that are needing to be done
• 36:59
  And then that way you can, yeah, as Katie said, win the day before it even starts. You know, you don't feel guilty for checking your phone straight away when you wake up. If you do have an email with someone from Europe, let's say, and you do have to check your phone straight away, you've already got your day in place. So you're ready to go when you wake up. I love that. Question number five is if you only had $1,000 left in your business bank account, where would you spend it?
• 37:24
  Again, as Katie said. So Katie's a social media advertising expert. She is amazing. Facebook and Instagram. That would definitely be because we know it's, I guess, a safe space for generating sales. So I'd just be repeating what Katie said. But yeah, definitely social media advertising. Amazing. And question number six, last question is how do you deal with failure? Yeah.
• 37:50
  Yeah, so it was really interesting when you asked Katie, you said about the mindset. And I do believe it, like it definitely is all a mindset. So both of us, we don't label anything as a failure. So we rather see it as an opportunity for growth. So therefore we are able to dissect any situation and then quickly think, rebuild, recreate and go from there. Yeah.
• 38:14
  Of course, small business, things don't always work as planned. So when that happens, it's just sitting back, okay,
• 38:21
  recognizing it didn't go to plan and then working effectively and efficiently to move on and go from there. But we have not once labeled anything as a failure as of yet. And we feel like that works for us and especially for our mental health as well. It's just much more effective, we feel. Yeah, for sure. Thank you both so much for being on the show. You've both completely inspired me to get on TikTok. I've been posting videos almost daily, almost daily.
• 38:50
  and that's all because of you. So I'm sure there's so many other people that you guys have inspired by that amazing story as well. I really enjoyed our chat. Oh, thank you so much. It's been great being here. Thank you for having us.
• 39:06
  Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
• 39:30
  And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
• 39:53
  As always, please do subscribe, rate and review the show, and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.
• 40:10
  Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
• 40:34
  And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
• 40:57
  As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.